CSR News: Amway project Nari Shakti will upskill women for the gig economy

As part of making major strides towards strengthening the gig economy ecosystem in the country, Amway India, one of the country’s leading FMCG direct selling companies, announced the launch of project ‘Nari Shakti’.

What is Nari Shakti project?

As part of its 10-year growth vision, Amway aims to continue to empower women and offer them the opportunity to own and operate their own business while living their passions for fitness, healthy living, cooking, or beauty.  Beginning with the Eastern region, the Nari Shakti project is aimed at bringing Amway’s existing group of women direct sellers to the forefront by enhancing their existing skills to run their independent businesses successfully.

Amway has planned various sessions with these select set of women entrepreneurs aimed at enhancing their skill sets, knowledge about best business practices, product training and usage of the various business tools and social commerce. These women will be mentored by key senior women entrepreneurs and who will guide them throughout their journey with Amway India. The project also lays emphasis on the importance of social selling in the current environment and highlights the accelerated adoption of digital medium to sustain businesses and moving beyond the traditional ways of direct selling.

Commenting on this initiative, Anshu Budhraja, CEO, Amway India, said, “The current health crisis has increased the uptake of flexible roles in the gig economy ecosystem due to the looming uncertainty on the job front. Women play a critical role in strengthening the current socio-economic landscape of India and Amway has been working towards the upliftment of women and supporting them by being an equal opportunity player for long. We believe that women entrepreneurs are key to our future in India and we are committed to fostering an environment of growth and offer opportunities for women to realize their full potential. The fact that more than 60% of our direct sellers are women, is a testimony to our commitment. I am very thrilled to launch the Nari Shakti project which is all set to unleash the spirit of entrepreneurship among many more women.”

Panel discussion at the launch

The project was launched with a panel discussion on the theme of evolving role of women across various industries. It focussed on the rise of gig economy owing to the current scenario and strengthening the future of women entrepreneurship in the country. Present at the virtual panel discussion were fashion designer Brinda, Rita Gangwani, Retired Officer from the Armed Forces and the Founder of Rita Gangwani’s House of Personality Transformation; Simrat Bishnoi, Vice President for Content Marketing & Communications, PR, Social media and CSR at Amway India and Anisha Sharma, Vice President for Beauty, Personal Care & Communities at Amway India.

The discussion focused on direct selling being a feasible option for women to become financially independent while maintaining work life balance. The mentors present at the virtual panel discussion shared personal experiences and success stories to inspire women to grow and succeed. The senior leaders also shared their journey, inspiration and mantras for success. Additionally, Amway’s senior direct sellers were a part of the webinar from different cities to share their experience and journey.

Amway initiated the Nari Shakti project with select women direct sellers from East India to empower and train them and intends to extend this programme to more women direct sellers in the coming months. Over the years, Amway India has been investing in upskilling women through multiple online and offline trainings and workshops and aligned with its core philosophy, the company has been empowering women by providing them the right platform to explore their true potential.

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