Stepping up the endeavours towards community empowerment, Luminous Power Technologies, the title sponsor of Rajasthan Royals, is championing women-led transformation with team by doubling the impact of the upcoming #PinkPromise match, furthering their powerful commitment to the cause.
In a powerful extension of purpose, Luminous Power Technologies and Rajasthan Royals will jointly commit to solarise homes for every six hit during the much-anticipated clash against Mumbai Indians. With 12 homes set to be electrified for every six, the partnership significantly scales up impact in the Sambhar region of Rajasthan — where the Royal Rajasthan Foundation (RRF), the social equity arm of the franchise, continues to drive women-led transformation. This year, going a step further, Luminous will also be undertaking the solar electrification of women led enterprises in the Sambhar region.
Speaking about the initiative, Preeti Bajaj, MD & CEO, Luminous Power Technologies said, “Pink Promise embodies our commitment to bringing more women in the energy sector through solar skilling initiatives and empowering them with financial and digital literacy. With each six hit on the scoreboard, homes are solar powered, families are uplifted, and a brighter future is secured. Our collaboration with Rajasthan Royals amplifies this initiative, giving it a stronger voice and broader reach. When sports and purpose unite, the impact extends far beyond the field. This partnership is a symbol of how sports can drive meaningful change. Our synergies have created value over the past two years, fostering new connections, driving inclusion, and igniting a movement to integrate clean energy into daily lives across India.”
Speaking about their collaboration, Neelima Burra, Chief Strategy Transformation and Marketing Officer, Luminous Power Technologies, said, “This collaboration is not just about brand building. It’s a powerful extension of our commitment to purpose-driven marketing. By joining hands with the Royal Rajasthan Foundation to double the impact of the upcoming match, we are championing women-led energy transformation in underserved communities. Over the past three years, we have successfully engaged with diverse communities, encouraging them towards green energy transition while fostering greater solar awareness. Reflecting these efforts and the Luminous’ values, this year’s Rajasthan Royals jersey blends the power of the rising sun, the delivery of clean energy, and includes the names of women empowered last year. Through the #PinkPromise, we look forward to illuminating more homes and transforming lives, proving that purpose-driven marketing initiatives can forge deep brand affinity and genuine connections with the communities we serve.”
Shikha Gupta, CHRO, Luminous Power Technologies, added, “The Pink Promise with Rajasthan Royals is a unique community empowerment initiative that aligns strongly with our three CSR pillars, facilitating education that leads to employment, driving solar electrification, and championing environmental conservation. Beyond illuminating homes, the on-ground impact of powering women to be influencers of change through skill development, digital literacy, and financial independence, has been transformational. This year, we look forward to further enhancing the impact and driving economic self-reliance through our efforts.”
To date, the initiative has positively impacted over 1,500 lives, and trained four local women as solar engineers — who are not only leading installation efforts but also playing a critical role in on-ground implementation, maintenance, and repairs. Luminous’ support further amplifies this mission, aligning with its vision to drive sustainable change through access to clean energy, skill-building, and economic empowerment.
As fans cheer for boundaries and big wins this season, the real victory also lies in the lives changed, the homes lit, and the communities transformed. Through the Pink Promise, Rajasthan Royals and Luminous are proving that cricket can be a powerful force — not just for entertainment, but for empowerment and environmental change.
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