In a significant step towards environmental conservation and community engagement, Innisfree Cosmetics India Pvt. Ltd., an Indian subsidiary of Amorepacific Corporation, a global beauty and skincare leader, has partnered with the environmental NGO Sankalptaru Foundation to implement a large-scale plantation initiative as part of its CSR commitment to building “A More Beautiful World.” The plantation drive aims to establish a sustainable and thriving green space in Khijuri, Bawal, Haryana, marking a meaningful contribution to the local ecosystem and community.
Under this initiative, a total of 1,800 native, medicinal, fruit-bearing, flowering, and shade-giving trees will be planted to create the Amorepacific Forest. The plantation program has been meticulously designed to follow sustainable and scientific practices, ensuring that each sapling is geo-tagged and digitally recorded. This approach not only guarantees transparency but also enables long-term monitoring of the forest’s growth and ecological impact.
Beyond the act of planting, the initiative emphasizes community involvement and education. Sankalptaru Foundation will engage and train the local community, equipping them with the skills and knowledge necessary to safeguard, nurture, and maintain the forest over the years. This ensures that the Amorepacific Forest will continue to thrive, benefiting both the environment and the people who call the surrounding area home.
A unique aspect of the initiative is the active participation of Amorepacific employees, who will join hands with Sankalptaru volunteers to plant saplings. This collaborative effort reflects the company’s belief in shared responsibility and demonstrates how corporate initiatives can foster meaningful connections between organizations and the communities they serve.
“At Amorepacific, we believe that beauty is not just about how we look, but how we care, for people, for communities, and for the planet we share. The Amorepacific Forest reflects our deep-rooted belief in creating harmony between nature and humanity. Through this initiative with Sankalptaru Foundation, we hope to nurture an ecosystem that continues to give back for generations to come.” – Paul Lee, Country Head, Amorepacific India.
“Through the Amorepacific Forest initiative, we are extending our purpose of creating beauty beyond skincare to the very heart of nature. Every tree we plant is a step toward restoring balance and giving back to the planet that inspires our brand. This collaboration with SankalpTaru Foundation allows us to blend our brand ethos with meaningful impact, where care, compassion, and sustainability come together to shape a greener tomorrow.” (Mini Sood Banerjee’s – Deputy Director & Head of Marketing at Amorepacific India)
“SankalpTaru Foundation and Innisfree share a long-standing association of over seven years, driven by our mutual commitment to environmental sustainability. Innisfree’s unwavering dedication to giving back to nature and its proactive approach toward ecological well-being truly set it apart as a responsible and forward-thinking brand. We sincerely appreciate their consistent support for our tree plantation initiatives and thank them for their continued collaboration and trust as we work together to green the planet.”
~ Priyanka Negi Bhandari, COO, SankalpTaru Foundation
The Amorepacific Forest will stand as a living testament to the company’s dedication to environmental stewardship, sustainability, and long-term positive impact. By planting trees that are native, fruit-bearing, and medicinal, the initiative not only enhances biodiversity but also creates a healthy, green environment for the local community, helping mitigate climate change and promote ecological balance.
Innisfree’s CSR philosophy focuses on creating value that goes beyond the brand, contributing meaningfully to society and the environment. Through initiatives like the Amorepacific Forest, the company continues to champion eco-conscious practices, community development, and sustainable growth, reinforcing its vision for a more beautiful and balanced world.
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