Citizen Social Responsibility (CSR) – PepsiCo India launches #WHYWASTE campaign

Aligned with the Government of India’s ‘Swachhta Hi Seva’ initiative, PepsiCo India in partnership with United Way Delhi has launched a unique digital initiative #WhyWaste. As part of the citizen social responsibility (CSR) programme, community members such as school & college students, Resident Welfare Associations (RWAs) and the public, in general, are being encouraged to share creative ideas to reuse and upcycle plastic waste generated at home and/or communities.

A special microsite www.whywaste.co.in has been created for submitting entries in form of ‘DIY videos/pic’, slogans & posters and one-minute pitch videos around plastic waste management. The CSR initiative has so far has received over 2200 entries from schools and college. Residents from these RWAs across Delhi-NCR are being encouraged to make eco-bricks that would then be collected and recycled.

Sachin S Golwalkar, CEO, United Way Delhi said, “As we contribute to the Sustainable Development Goals, it is important to find newer and creative solutions. The #WhyWaste campaign has been one such opportunity wherein communities came together to take a conscious step towards upcycling plastic generated at home.”

Announcing the launch of the citizen social responsibility programme, Ahmed ElSheikh, President – PepsiCo India, said, “Aligned with its philosophy of Winning with Purpose, PepsiCo India is always on the lookout for opportunities to create awareness around sustainably managing plastics. Out intent clearly is to make sure that plastics never become waste. Our latest programme, #WhyWaste is a unique community-driven initiative where change-makers and sustainability champions have all come together to do their bit in creating a better environment. We are happy to collaborate with a partner like United Way to massify the sustainability message within schools, colleges, RWAs etc. It is amazing to see the response received in spite of the current operating environment.”

All submitted entries will be judged by an elite jury including the likes of Namrata Rana, Director, Strategy and Brand, Futurescape, Ripu Daman, Founder, Ploggers India, Tamanna Sharma, Founder, Earthling First and Capt. Manju Minhas, Founding Director, Sifar Ziya and a senior media journalist.

As a part of the programme, GEM Enviro will be collecting all the used plastic waste from participating RWAs. Winning individuals and RWAs will be rewarded with exciting prizes, recycled furniture and honoured as Sustainable Warriors. Apart from the winners, every participant was also awarded an e-certificate for their valuable contribution towards environmental sustainability.

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