CSR: MoU signed with Tamil Nadu Government to expand ‘Bharat Sanjeevani’ initiative

Chennai, India: Bharat Financial Inclusion Limited (100% subsidiary of IndusInd Bank) and IndusInd Bank have signed a Memorandum of Understanding (MoU) with the State Government of Tamil Nadu for their Corporate Social Responsibility Programme, Bharat Sanjeevani. This initiative, in collaboration with AAVIN – Tamil Nadu Co-Operative Milk Producers’ Federation Limited (TNCMPFL) under the Dairy Development Department, Government of Tamil Nadu, aims to provide essential veterinary services and animal husbandry information to livestock owners associated with the AAVIN milk federation in the state.

The collaboration will facilitate doorstep veterinary services, artificial insemination, and vital information in the milk collection and distribution routes of AAVIN through Emergency Response Centres (ERC), which will be operated, maintained and resourced by Bharat Financial Inclusion Limited (100% subsidiary of IndusInd Bank) and IndusInd Bank.

Dr S Vineeth, IAS, Managing Director, Tamil Nadu Co-Operative Milk Producer’s Federation Limited stated during the media briefing, “This collaboration represents a significant step towards improving veterinary services accessibility, ultimately benefiting Tamil Nadu’s Dairy Farmers. Bharat Sanjeevani Programme aligns with our vision to enhance the welfare of dairy farmers and promote sustainable livestock management practices in Tamil Nadu. I extend my sincere appreciation to IndusInd Bank and Bharat Financial Inclusion Limited for their invaluable collaboration in supporting our vision of improving the lives and livelihoods of dairy farmers.”

J Sridharan, Executive Vice Chairman, Bharat Financial Inclusion Limited, said, “Bharat Sanjeevani Programme draws its inspiration from our core business to provide quality service to excluded parts of the social strata and enhance their income generation capability. We believe in conducting all our CSR programmes with a rigorous focus to ensure the right outreach and impact. Our key strength lies in serving the rural underserved. I am confident that Bharat Sanjeevani programme with its innovative, sustainable and impactful model will bring a remarkable improvement to the lives of dairy farmers in Tamil Nadu.”

Sumant Kathpalia, Managing Director & CEO, IndusInd Bank, said, “At IndusInd Bank, we are honoured to partner with the State Government of Tamil Nadu for the Bharat Sanjeevani Program to promote and boost livestock welfare and healthcare in the state. Through the collaboration with AAVIN, we aim to aid, support and uplift the lives of dairy farmers, thereby fostering the socio-economic development of several households. Our commitment to the cause reflects our continued endeavour to enhance the well-being of the communities we serve by creating a positive impact in their lives.”

The Bharat Sanjeevani initiative, initially launched as a nutrition advisory in 2016, has evolved into a comprehensive IT and Tele-centre-supported doorstep delivery of veterinary services in remote rural areas of India. The project has benefitted more than 15 lakh farmers and treated over 2 million livestock in the states of Madhya Pradesh, Jharkhand, Rajasthan, Karnataka, Maharashtra and Telangana. BFIL received the maiden National CSR award from the Ministry of Corporate Affairs for this project in 2019.