#21DaysAllyChallenge to build a global community of LGBT+ allies, starting June 1st

Corporates, academia and individuals from across the world have signed up to further advocate for the inclusion of the LGBT+ community in #21DaysAllyChallenge.

The campaign is conceptualised by Pride Circle. It will kick off on June 1 which marks the beginning of the Global Pride Month.

As the world is trying to stabilize in the current circumstances caused by the pandemic, this is an effort to push forward for inclusion. The movement, led through India, is not only joined by individuals, influencers from 28 nations and 70 organisations, but also respected academic institutions such as IIMs, IITs, NMIMS, MICA, Tagore International School.

Under this initiative, allies from across the world will engage in a series of 21 mini-challenges spread over a period of 21 days in the month of June. This is based on science that it takes 21 days to form a new habit. Anyone can sign-up and participate free-of-cost by clicking on the link https://thepridecircle.com/21daysallychallenge/

“Out & Equal is a proud long-term partner of Pride Circle and we are especially proud and excited to partner on the #21DaysAllyChallenge. We know that the future of workforce inclusion is dependent on culture change – made of seemingly small but vital everyday acts of allyship and support. The challenge is a fun and innovative way to spur individual action for change,” said Deena Fidas, Managing Director, Chief Program and Partnerships Officer, Out & Equal Workplace Advocates (USA).

“Allies play a critical role in the broader fight to advance LGBTQ equality and inclusion in key areas of life, including the workplace,” said Milagros Chirinos, Associate Director of HRC’s Global Workplace Equality Program (USA). “We are incredibly excited to support Pride Circle’s #21DaysAllyChallenge to engage businesses and organizations in promoting allyship during Pride Month and beyond.” 

‘This initiative is a great opportunity for people in India and across the world to come together in support of equality for lesbian, gay, bi and trans people. Visible allies to the LGBT community make a huge difference, whether that’s championing LGBT rights in your work, or supporting LGBT family members or friends, said Pete Mercer, Head of Global Programmes, Stonewall (UK).

Ramkrishna Sinha, Co-Founder, Pride Circle, said, “In our country where homosexuality legalization is yet to complete two years, this India-born initiative is our leap of faith to create a large-scale, global movement to advocate for equal rights and fair treatment for the LGBT+ community. The #21DaysAllyChallenge is affirmative action in the direction of building an inclusive and just society with the support from the allies.”

Co-Founder Srini Ramaswamy added, “Pride Circle urges more and more organisations and individuals to come forward and partake in this movement. We are confident that with every new ally we create, we are loosening the shackles of homo/bi/transphobic conditioning our society is conditioned with.”

The initiative has received direct support from large corporates like Cognizant, UBS, IG, Unilever and Dell EMC, with AvianWE as a communications partner. Working towards establishing social equity through affirmative actions since 2017, Pride Circle has taken a significant move through #21DaysAllyChallenge.

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