Home Authors Posts by Prof. Sridhar Samu, Associate Professor of Marketing, Great Lakes Institute of Management, Chennai
Prof. Sridhar Samu, Associate Professor of Marketing, Great Lakes Institute of Management, Chennai
Brand Building Through Corporate Social Responsibility
For every rupee spent on CSR, firms should spend 10 rupees on marketing the said initiative. Corporate social responsibility has become one of the most important contributions that businesses can make to help society in a number of areas. CSR has been used in diverse areas such as disaster assistance, medical help, and education...
