The annual Durga Puja celebration organised by Kolkata's Putiyari Club is set to transcend traditional festivity with its deeply meaningful theme this year: "Dayboddho" (Committed/Responsible). Eschewing political divisions and communal barriers, the club's rendition of the...
How do you connect social responsibility with the overall marketing strategy of a company? As social responsibility becomes the flavour of the season in Indian advertising, companies are looking to realign their messages to acquire consumer confidence
