The current situation with COVID-19 has led to a lockdown and cancellation of all live shows. This crisis has put the industry workers; ranging from sound engineers to tentwaalas as well as the folk artists at great financial risk. It has put on pause over 10 million jobs in the Indian event industry, thereby placing 25,000 livelihoods at stake. The future of these artists and backstage workers, which relies completely on the on-ground shows and events, is at risk.
While mainstream artists are now going digital and have found alternatives, it is the freelancers and daily wagers of this industry along with the folk artists for whom the lockdown has had a devastating impact.
20 mainstream and independent musicians and celebrities like Shaan, Mame Khan, Jonita Gandhi, Benny Dayal, Akriti Kakar, When Chai Met Toast, Bhuvan Bam, Nithyasree Mahadevan and others have come together to support these folk artists, workers and their families at this critical time through a virtual fundraising initiative. Together, Louder, Stronger will be launched on Saturday, 26th September, live on Facebook and YouTube channels of Anahad Foundation and Believe Entertainment.


