CSR Arm of Hyundai Observes National Road Safety Month 2021
Hyundai Motor India Foundation (HMIF), the CSR arm of Hyundai Motor India Limited, announced the commencement of the sixth edition of its CSR initiative ‘Safe Move’ – Road Safety Campaign on Road Safety Month 2021, which began on January 17th.
Safe Move Campaign
The initiative will touch upon all key diverse issues that individuals face while driving and educate them to adopt safe driving habits. Under the umbrella of Hyundai’s ‘Safe Move’, the campaign is aimed at creating a positive change in the society and inspire people to adhere to traffic rules for their own safety and that of others on road.
Hyundai will reach out to Residents Welfare Associations across Delhi & NCR, Pune, Thane, Chennai and Lucknow to spread awareness about Road Safety and COVID-19 through interactive engagement activities.
SS Kim, MD & CEO, Hyundai Motor India Ltd. said, “As a responsible and caring brand, our purpose is to transform societies for a better and safer tomorrow. Conforming to our global vision, ‘Progress for Humanity’, the Safe Move – Road Safety campaign will play a key role in educating the masses on road safety and the ongoing pandemic, COVID 19. We are confident that the Safe Move campaign will further develop a culture of safety and propagate our intentions towards a Better Tomorrow.”
In 2019, under the Mega Road Safety Campaign, a School Contact Programme was executed wherein 100 schools across 12 cities were reached out and students were educated on road safety and environment. In addition to this, a Mall Contact Programme was also conducted in 10 Malls across 5 cities (Delhi NCR, Mumbai, Chennai, Ahmedabad, and Kochi) through a distinct road safety flash mob activity along with many engrossing fun-filled games to engage children.
Hyundai believes that it’s important to instill the right education on road safety in children from an early age to enable them to become more matured and responsible citizens. Over last five phases of the Safe Move Campaign, Hyundai Motor India has successfully reached out to 314,000 students across 492 schools, about 277,000 Mall visitors and 23,000 Residents. The programme enrolled 146 RWA’s and also reached out to 35,000 visitors during the popular Krakerjack Karnival in New Delhi.
Along with other road safety initiatives in 2019, HMIF commenced with Traffic Regulation Observed Zone (TROZ). This initiative based in Anna Nagar, Chennai, has significantly contributed to decrease the sum of violations (from 90,000 to 23,000 a day). Also, HMIF, in collaboration with Greater Chennai Traffic Police (GCTP), sourced, trained and deployed Traffic Marshalls for 3 years in 2018 for traffic management duties. Additionally, for better visibility and safety while driving, HMIF installed 120 street lights across NH48 following a request from NHAI (National Highways Authority of India).
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