Robochamps, an edtech startup dedicated to introducing kids to early AI education, recently launched its online courses in Robotics and Coding. Available in Hindi, Gujarati, Punjabi, and English, the company’s CSR will be providing free courses to kids in the age group of 6 to 17 living in rural areas. Google’s recent report states that Hindi web consumption has grown over 90% during 2015-16 while the English content growth was only 19%.
Robochamps has decided to enter into the vernacular segment owing to a sudden surge in the number of inquiries from Tier 2 and Tier 3 cities across India post the launch of its English online courses. With less than a month of the launch of their English online courses, they received 3 million visits to their website. Now, with the launch of their Hindi and Vernacular courses the numbers are increasing.
The startup aims to use language localization as a key channel to penetrate rural and semi-urban markets in India and will soon launch the courses in other local languages. Easy to learn, these courses can be availed with just the help of the internet and smartphones. With Live Trainers and other digital methodologies, the company will help students experience hands-on practice in STEM Subjects by using Robotics. The startup will also be conducting a series of webinars to guide children in their careers and has also collaborated with likes of academicians such as Anand Kumar.
Harsh Kumar, son of an auto-rickshaw driver in Bihar, who was recently sponsored for a year by Robochamps says, “I thank Robochamps for an opportunity to be able to study Robotics amid this lockdown. One day I aspire to become a Robotics Scientist and contribute actively towards the betterment of society.”
Akshay Ahuja, CEO & Founder, RoboChamps says, “As per market research company Kantar, India’s rural market is contributing majorly to the digital revolution, with a 45% growth in internet penetration in 2019 as compared to urban India’ s 11%.” Rural India has 264 million internet users this is expected to reach 304 million in 2020. Also, the report highlights that local language content and video drive the internet boom in rural India, with a 2.5 times rise in penetration in the last four years.
He adds, “Our motto is; creating young AI millennials in rural India so they can help prevent a future pandemic. We plan to train children to make apps, Robots, and other tech innovations that could help minimalize human interventions. With the launch of or vernacular courses, we are targeting to capture more than 150 cities across India by the year-end and reach 2 lakh students in the next 1 month.”
The startup plans to contribute 20% of the revenues to PM Cares fund for fighting the pandemic. It is also offering all its courses for free to children of frontline staff to help them achieve their dreams. The brand actively takes part in corporate social responsibility and has been educating children in slums to help them build a career in technology-related fields.
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