Prerana Langa, CEO, Yes Foundation

Entertainment, perception, emotions and outlook are some of the terms that can be associated with media. The amplifying power of media and its influence on society is undeniable; especially, Visual media combined with the easy access to Social Media has unleashed the power of imagery. Leveraging Visual media, particularly videos, to highlight a social...

Developing a powerful communication strategy is imperative for an organisation aiming for rapid and holistic growth. At a strategic level, communication is pivotal from the perspective of reputation building and stakeholder engagement. Organisations with well-thought out communication practices ultimately become more successful in maximising their intended social impact. An ideal communication strategy should be flexible,...

Social innovation is going through a dynamic phase in India and ‘Design Thinking’ – a new and potent approach to problem solving is creating a buzz amongst innovators. Design thinking is centred on innovating through the eyes of the end user. It encourages in-the-field research that builds empathy for people, which results in deeper...

Digitisation and automation have altered the way organisations function at every step. Cloud storage, data analytics and digital technologies have made sharing of ideas, data and information fairly commonplace. Business Intelligence is no longer a term associated only with the corporate sector. The development sector is gradually realising the potential of data and its ability...

The Millennium Development Goals (MDGs) played a major role in channelising global attention towards fundamental development issues. As the MDGs transitioned into Sustainable Development Goals (SDGs), it has given way to a set of 17 integrated and indivisible goals which are broader and more ambitious in scope. The Indian economy boasts of a vibrant growth...

Three years since the Companies Act, which enabled essential reforms in governance, transparency and accountability – the landscape of Indian development sector is changing. Many corporate organisations falling under the ambit of the CSR law have taken the necessary steps to adhere to the guidelines. The potential investment in CSR from Indian Inc annually...

Strong leadership is significant in achieving social change. India boasts of a rich history illuminated by the power of eminent leaders who have worked to abolish social evils, overcome social norms and create significant social change. A collective sense of responsibility is an undeniable necessity to catalyse positive social change. However, social leaders are...

Raising funds is a challenge witnessed by most non-government organisations (NGO) across all social sectors... Each organisation requires a funding strategy tailored to its own requirements. The development sector in India is increasingly witnessing drastic new changes. The inflow of foreign funding is expected to steadily decrease, directly impacting the resources of NGOs. Over the...

The amendment of Companies Act in 2013 introduced guidelines that marked the beginning of a change of the Corporate Social Responsibility (CSR) landscape in India. This led to increased participation of corporates in social responsibility initiatives and enhanced CSR governance. Recent economic reforms have provided a direction for greater transparency and accountability, the influence of...

Stories and storytelling play a key role in the evolution of human society. Stories are manifestations and transmitters of our culture, value and heritage through the generations. Not only does storytelling shape the way society receives information, it also serves as a powerful tool to change mindsets and influence communities, thought leaders and policy...

The “Business for Good” model proposes that a company can create social impact and also generate profits for its shareholders. This model has the potential to tackle global and local social issues using business rather than the traditional corporate philanthropy. The focus is on creating ‘shared value’, which translates to judiciously blending profits with societal...

History shows us that young people have played key roles in powerful social movements that transformed the course of human history, including India’s freedom struggle, women’s rights, environmentalism and environmental justice and many more. With 65% of population below the age of 35 years, India has the world's largest youth population and their actions and...