For every rupee spent on CSR, firms should spend 10 rupees on marketing the said initiative. Corporate social responsibility has become one of the most important contributions that businesses can make to help society in a...
Pure, organic, fresh, natural, authentic are some of the words that the FMCG industry commonly use to describe their products. These words which play a huge role in misleading the customers have found a permanent place...
How do you connect social responsibility with the overall marketing strategy of a company? As social responsibility becomes the flavour of the season in Indian advertising, companies are looking to realign their messages to acquire consumer confidence
