In the Financial Year 2023, Madhya Pradesh received an impressive sum of Rs. 656.42 Crores in CSR funds from 717 companies. The top three areas of focus for CSR programs in Madhya Pradesh during FY 23 were Health, Education, and Rural Development, with expenditures of Rs. 253.01 Crores, Rs. 227.03 Crores, and Rs. 87.68 Crores, respectively.

The top spenders in the state include M.P. Agrotonics Limited (Rs. 112.37 Crores), Northern Coalfields Limited (Rs. 84.65 Crores), Bharat Petroleum Corporation Limited (Rs. 44.43 Crores). These companies have shown their dedication to effecting positive change within Madhya Pradesh’s communities.

Top CSR Projects in Madhya Pradesh

55 Villages in Chhatarpur, Madhya Pradesh, get Solar and LED Lights through CSR

Signify has brightened up 55 villages in Chhatarpur District, Madhya Pradesh under its ‘Har Gaon Roshan’ Corporate Social Responsibility program. Impacting over 70,000 lives, this initiative, empowers women safety, promotes tourism, enhances security, and socio-economic development through sustainable lighting solutions. The project is executed in partnership with Haritika, NGO, which includes the installation of 2000 energy efficient LED streetlights, 700 solar home lighting system, and 100 solar streetlights across these tribal villages, ensuring the safety of the residents and tourists.

Mobile Medical Vans under Project Arogya – CSR of GAIL

In March this year, four Mobile Medical Units (MMUs) were flagged off at Satna, Madhya Pradesh under the CSR Project of GAIL (India) Ltd. The MMUs were flagged off in a ceremonial program held at Satna, Madhya Pradesh.

The MMUs have been flagged off as a part of Project Arogya – a Flagship CSR Project of GAIL (India) Ltd. Under this project, free primary healthcare services will be provided at the doorstep of the underprivileged communities in the area. Through the qualified medical team in the MMU, free medical services and medicines are provided to these communities who otherwise have limited access to the established Public Health Care system.

CSR in Madhya Pradesh Govt School to enhance digital learning

Hindustan Coca-Cola Beverages (HCCB), in partnership with Y4D Foundation, installed two advanced digital smart boards at Government Kanya Higher Secondary School, Banda, Sagar District in October last year. The initiative was inaugurated by Shri Virendra Singh Lambardar, Member of Legislative Assembly, Banda, Sagar District, Madhya Pradesh.

This initiative is part of HCCB’s Corporate Social Responsibility (CSR) program, focused on enhancing the educational experience for students in the Sagar district. By integrating technology into the classroom, the smart boards aim to foster an interactive, engaging, and dynamic learning environment. The digital smart boards will serve as an essential tool in modernising the classroom experience, enabling teachers to offer more interactive lessons and enhancing students’ ability to grasp complex concepts through visual and digital aids.

NCL’s Community Health CSR initiative in Singrauli

Northern Coalfields Limited (NCL), the Singrauli-based wholly owned subsidiary of Coal India Limited has launched a CSR initiative named ‘Charak’ in December. The Community Health initiative is aimed to benefit residents of coal mine areas of NCL’s headquarter Singrauli, serving as a ray of hope for people suffering from life threatening ailments. Residents of MP’s Singrauli and Uttar Pradesh’s Sonbhadra districts having annual family income below Rs. 8 Lakhs from all sources will be eligible for benefit under this scheme.

Under the ‘Charak’ scheme, free treatment will be provided for include Malignancy, TB and related complications, HIV and related complications, Cardiovascular diseases, Organ Transplant, Burns with contractures leading to permanent disability, Liver disorders, Sudden hearing loss, Acute respiratory distress syndrome (ARDS), Acute Surgical Emergencies, Neurological Disorders, Neurovascular disorders, Accidental trauma, Serious handicap, Multisystem disorders, Connective Tissue disorders, and Sudden vision loss etc.

CSR of NMDC in Khandwa district

Under its Corporate Social Responsibility (CSR) initiative, NMDC, India’s largest iron ore producer has extended remarkable support to the tribal communities in the Khandwa district of Madhya Pradesh, addressing critical infrastructure and welfare needs. NMDC has recently handed over essential resources to the district administration, including an air-conditioned mortuary vehicle for Khalwa Vikashkhand and two Vessel Banks, complete with utensils and kitchenware, for community use in Khalwa and Harsud Vikashkhand. The vessel banks, equipped with high-quality utensils and kitchenware are aimed at supporting large-scale community events and ceremonies.

Axis Bank Foundation’s rural livelihood project in Madhya Pradesh

In October 2024, Axis Bank Foundation and Action for Social Advancement announced the launch of the Sustainable Livelihood Programme in Madhya Pradesh with an aim to enhance livelihood of 60,000 rural households, predominantly small landholders who belong to tribal and marginalized groups. The programme will span over 350 villages across Jhabua, Alirajpur, Badwani, Shahdol, Anuppur, and Umaria districts. This 5-year long initiative aims to empower the rural communities in the region with comprehensive livelihood enhancement strategies focused on agriculture, natural resource development, and community institution building.

Key highlights of the programme include –
– Enhancing income generating opportunities for 60,000 rural households through improved agriculture practices, development of natural resources (land, water, trees), and promotion of horticulture

– Building strong agricultural value chains by expanding farmers’ collectives and developing market intelligence for sustainable and organic products such as cotton, with enhanced technology-based traceability systems

– Strengthening community institutions, including SHGs, Producers’ Groups, and Gram Panchayats, to ensure sustainable practices and governance

– Facilitating convergence with government schemes for financial resources and technical support to drive long-term rural development

Flipkart’s CSR to support women entrepreneurs in Madhya Pradesh

Homegrown e-commerce platform Flipkart partnered with National Rural Livelihood Mission (NRLM) and Policy Watch India Foundation (PWIF, a Delhi-based think tank) in September to transform the lives of women entrepreneurs of self-help groups (SHG) in Dhar, Madhya Pradesh.

As part of this initiative, a workshop to promote women’s livelihoods was organised. Women of self-help groups from different areas of Dhar received training at the workshop. Some also narrated their success stories, inspiring everyone in attendance.

Flipkart, through its Samarth program in partnership with NRLM, is training women of SHGs to leverage online platforms to sell handmade products so that they can widen their network and reach marketplaces beyond their immediate localities. The partnership between NRLM and Flipkart is a mission to bring change in the lives of rural communities. It is driven by the belief that e-commerce can bring positive change in rural India while preserving traditions and empowering women.

CSR of SECL for Tree plantation

In July 2023, South Eastern Coalfields Ltd (SECL), a wholly-owned subsidiary of Coal India Limited announced that will invest a whopping Rs. 169 crore for tree plantation Chhattisgarh and Madhya Pradesh, the states in which it operates. The plantation will be carried out over a period of five years from FY 2023-24 to 2027-28 with its subsequent maintenance of 4 years for each consecutive year of plantation.

For execution of the project, the company has signed Memorandum of understanding (MoU) with Chhattisgarh Rajya Van Vikas Nigam and Madhya Pradesh Rajya Van Vikas Nigam. As per the MoU, SECL will spend Rs. 131.52 crore in Chhattisgarh and Rs. 38.11 crore in Madhya Pradesh for enhancing greenery in the central Indian states.

Six to twelve months old (polypot) plants will be used for the plantation work. Among the saplings that will be planted are different species including fruit bearing trees like Jamun, Imli, Bel, Mango, Sitaphal etc., and medicinal/ herbal plants like Neem, Amla, Karanj etc.

In addition to these, trees with high timber value such as Teak, Sal, Bamboo, Babool, Sissoo, Safed Sirus and ornamental or avenue plants like Gulmohar, Kachnar, Amaltas, Peepal, Jharul etc. will also be planted. Keeping in view the needs of the local communities, species of plants will be selected while paying heed to suggestions from local villagers.

CSR for Education – SECL ke Sushrut

SECL provides free residential medical coaching to students of Class 12th under its CSR initiative, “SECL ke Sushrut” or “SECL’s Sushrut”. The company mentors and provide coaching to students to help them prepare for the national medical entrance exam – NEET. The move aims to benefit students from poor economic background, especially in villages in coal belt areas of Madhya Pradesh and Chhattisgarh.

Under the programme coaching is provided in partnership with a Bilaspur-based private coaching institute. The program is residential equipped with food and boarding facilities for students who have to sit for regular national-level test series.

Currently, children from Coal mining areas of Madhya Pradesh and Chhattisgarh are getting free residential NEET coaching in Bilaspur under the SECL’s Sushrut CSR programme.

Rural Electrification – CSR of Tata Power

In the remote corners of Madhya Pradesh, where darkness once shrouded homes and villages after sunset, Tata Power’s CSR project is illuminating lives and igniting possibilities. Focusing on rural electrification, this initiative brings the gift of light and power to places where electricity was a distant dream.

Tata Power recognizes that access to electricity is not just about convenience; it’s a catalyst for economic growth and improved quality of life. The project involves the extension of electricity infrastructure to remote villages, enabling households and businesses to access reliable and affordable power.

The impact of rural electrification extends far and wide. It enhances the quality of life by providing better lighting, reducing indoor air pollution from traditional lamps, and enabling the use of electronic appliances. For businesses, it opens doors to new opportunities, whether it’s extending working hours, setting up small enterprises, or accessing digital technology.

In rural Madhya Pradesh, where agriculture is a significant livelihood, electricity plays a vital role in irrigation and farm operations. It boosts agricultural productivity, contributing to food security and rural economic development.

Tata Power’s commitment to rural electrification is more than just a CSR project; it’s a beacon of progress in the lives of Madhya Pradesh’s rural residents. It’s about bringing the benefits of modernity and opportunity to those who were once in the shadows.

Skill Development for Youth – Larsen & Toubro (L&T)

For the youth of Madhya Pradesh, L&T’s CSR project is a beacon of hope and opportunity. Focused on skill development, this initiative equips young individuals with the job-ready skills needed to secure gainful employment and pursue fulfilling careers.

L&T has established vocational training centers and skill development programs across the state. These centers offer training in various fields, from technical skills like welding and electrical work to soft skills like communication and teamwork. By providing comprehensive training, L&T ensures that the youth are not only job-ready but also equipped to excel in their chosen fields.

What sets this project apart is its emphasis on employability. L&T doesn’t just provide training; it actively collaborates with local industries and businesses to create a bridge between trained individuals and job opportunities. This approach fosters a direct path to employment, reducing the gap between skills acquisition and securing a livelihood.

The impact of L&T’s skill development project extends beyond individual success stories. It contributes to the overall economic growth of Madhya Pradesh by equipping its youth with the skills needed to participate in the workforce actively. By empowering the youth, L&T is not just investing in their futures but also in the prosperity of the state.

The post Top CSR Projects in Madhya Pradesh appeared first on The CSR Journal.

HUL spent Rs. 234 Cr. on its CSR activities in FY 2023-24. Of this amount, more than Rs. 30 Cr. was spent for various developmental projects in the aspirational districts of India. Through its CSR initiatives, the company has positively impacted the lives of over 10 million people in the country.

The below video highlights the various CSR activities of Hindustan Unilever Limited

1. CSR Committee of HUL

The Corporate Social Responsibility (CSR) Committee comprises:

1. Mr. O. P. Bhatt (Chairman)

2. Dr. Sanjiv Misra

3. Ms. Kalpana Morparia

5. Mr. Ranjay Gulati

6. Mr. Tarun Bajaj

The role of CSR Committee includes formulating and recommending to the Board the CSR Policy and activities to be undertaken by the Company, recommending the amount of expenditure to be incurred on CSR activities of the Company, reviewing the performance of the Company in the areas of CSR.

2. Water Conservation

Hindustan Unilever Limited (HUL) has established Suvidha urban water, hygiene, and sanitation community centres. The organisation set up its first centre in Ghatkopar, Mumbai, in 2016. The largest Suvidha centre is located in Dharavi, Mumbai, making it one of the most extensive community toilet blocks in India. This year, HUL expanded the initiative by building four new Suvidha centres.

HUL has now established a total of 16 Suvidha centres in Mumbai, in collaboration with the Brihanmumbai Municipal Corporation, 15 of which are in partnership with HSBC India. These centres are self-sustaining and provide essential access to clean water, sanitation, and laundry facilities to the community.

In addition to this, HUL has announced a strategic partnership with JSW to build 10 more Suvidha centres. So far, the Suvidha centres have provided safe and dignified hygiene and sanitation services to over 400,000 people. These centres collectively save over 130 million litres of water through water-saving technologies. Among the users, there has been an approximate 50% reduction in illnesses such as gastrointestinal diseases, diarrhea, and urinary tract infections (UTIs).

Previously, the children’s meal portions had to be often limited due to a lack of access to toilets at night; now, 100% of children consume full evening meals. Suvidha’s facilities are also fully accessible, with 100% of Persons with Disabilities (PwDs) users attesting to the centres’ inclusivity. Moreover, the centres provide a substantial return on investment, with an estimated Rs. 15 saved in time for every rupee invested.

The locations of Suvidha centres previously experienced significant water shortages due to climate change impacts. Now, 100% of Suvidha users have access to purified, clean drinking water and comprehensive WASH (water, hygiene, and sanitation) services, enhancing community resilience against climate change.

The Suvidha model has gained recognition from the World Economic Forum (WEF) as a successful ‘Public-Private’ collaboration for improving urban health. A playbook documenting the model’s best practices has been developed for broader application.

HUL is also running an extensive behaviour-change program at Suvidha centres to promote four essential habits: washing hands with soap, consuming nutrition-rich meals, drinking safe water, and using clean toilets. These practices aim to reduce illness and improve health outcomes for families. Through door-to-door outreach, this program has reached over 700,000 people across Mumbai.

4. Project Shakti

Hindustan Unilever Limited (HUL) launched Project Shakti with the aim of financially empowering women in rural India by providing them with livelihood opportunities. The initiative stems from the belief that for the country to progress, villages must be empowered with skills and opportunities, and women in these communities must be supported for advancement of households.

To this end, HUL initiated the Shakti program, where “Shakti Entrepreneurs” receive training to become familiar with the company’s products and the basics of distribution management. Additionally, HUL employs a team of Rural Sales Promoters (RSPs) to coach and assist Shakti Entrepreneurs in managing their businesses. Today, Project Shakti spans 22 states and includes over 200,000 Shakti Entrepreneurs, known as “Shakti Ammas.” Through this program, participants gain self-confidence, self-esteem, and communication skills, and, most importantly, the program fosters an entrepreneurial mindset among these women.

RSPs train Shakti Entrepreneurs in essential sales and administrative skills, including order-taking, bookkeeping, and digital ordering and payment. Using this training, Shakti Entrepreneurs now place orders regularly through the company’s eB2B app, Shikhar. This training promotes education and employment, enhances livelihoods, and empowers women with vital vocational skills. These activities align with Schedule VII of the Act and are counted as part of the company’s CSR efforts.

HUL also works toward empowering Shakti Entrepreneurs with health and nutrition knowledge. RSPs conduct nutrition awareness sessions to enable Shakti Entrepreneurs to pass on this knowledge to beneficiaries in their villages. To date, the initiative has reached over 800,000 households. These sessions empower Shakti Entrepreneurs to drive social change at a grassroots level, positively impacting the health and nutrition of their communities.

5. Prabhat

Hindustan Unilever Limited’s (HUL) Prabhat initiative is a community development program aimed at creating sustainable and inclusive communities. Over the past decade, Prabhat has positively impacted nearly 10 million lives across 21 states and 2 Union Territories.

Prabhat initiative focuses on three main pillars to achieve its goals:

5.1 Livelihoods

Project Prabhat operates a total of 18 livelihood centres, wherein women and youth receive vocational training and entrepreneurship development. These programs prepare participants for future opportunities in areas such as IT, electrical work, plumbing, tailoring, beauty services, and mechanics, fostering inclusivity by involving Persons with Disabilities (PwDs), transgenders, and other vulnerable groups. Through these centres, Prabhat has provided skill development training to approximately 130,000 people, and over 75,000 have secured employment.

In addition, Prabhat’s farm-based value chain initiatives support rural women and small-scale farmers, organizing them into Self Help Groups (SHGs), Farmer Interest Groups (FIGs), or Farmer Producer Organizations (FPOs) to improve income and market linkage. Farmers are also trained in sustainable agricultural practices, benefiting over 24,000 farmers through this support.

5.2 Health and Nutrition

Aligned with the National Nutrition Mission, Prabhat’s nutrition program focuses on the health and nutrition of women of reproductive age, pregnant and lactating women, adolescent girls, and children under five. Through a life-cycle approach, trained outreach workers assist rural women in their nutrition journey, working to reduce anemia and malnutrition. Topics covered include diet diversity, maternal supplements, feeding practices, hygiene, and nutri-garden cultivation. This program operates across 13 locations, benefiting nearly 2.6 million women and children.

The Healthcare Service of the program also provides a mobile medical unit in rural areas, delivering routine health check-ups, on-site consultations, specialized video consultations, free medicines, and bi-monthly health camps. Currently active in three locations, the program has provided medical assistance to over 140,000 people.

5.3 Environmental Sustainability

Through Project Prabhat, HUL is making a positive environmental impact while building community resilience. The program runs a door-to-door waste collection service that encourages households to separate wet and dry waste, which is then processed, recycled, or upcycled into products like handwashing stations and benches. Wet waste is converted into biogas, offering a renewable energy source for communities. So far, over 700,000 kilograms of waste have been collected across seven sites.

6. Asha Daan

Asha Daan is a care facility for the sick and destitute in Mumbai, operated by the Missionaries of Charity (MoC), an organization founded by Mother Teresa. Since Asha Daan’s establishment in 1976, Hindustan Unilever Limited (HUL) has supported the maintenance and upkeep of the premises, which provides shelter to approximately 350 residents at any given time.

The facility is currently undergoing significant redevelopment, with the superstructure completed and internal civil work in progress. The redevelopment is projected to finish by the end of 2024. HUL’s plans for the improved facility include installing proper drainage and ventilation systems, a water treatment plant, and a solar-powered lighting system. Additional amenities will feature a courtyard for residents to walk and a play area designed for children.

7. Health and Nutrition

Hindustan Unilever Limited (HUL) is implementing a hands-on program that is focused on promoting diet diversity, specifically targeting awareness about iron and protein deficiencies among mothers. A strategic approach includes involving mother-in-laws and spouses to create a supportive home environment that encourages proper nutrition practices. This program has been launched in two districts in West Bengal and Bihar and is expected to enhance nutrition awareness for over 300,000 mothers.

In partnership with ‘Power of Nutrition,’ an independent charitable foundation, HUL is scaling up the ‘Swasthya Ki Baat’ program in rural areas of Uttar Pradesh and Gujarat. Combining community outreach with digital resources, the initiative works with pregnant and new mothers to promote essential practices, such as complementary feeding, breastfeeding, and understanding diet diversity, to address household-level macro and micronutrition needs. This partnership has reached nearly 700,000 mothers across these states.

In addition, HUL has also developed a ‘Swasthya Curriculum’, designed to teach primary school children (grades 1-5) four essential habits over 24 days: eating nutrition-rich meals, washing hands with soap, drinking safe water, and using clean toilets. The curriculum has been implemented as textbooks in government schools across Bihar, Gujarat, Madhya Pradesh, and Uttar Pradesh.

During the COVID-19 pandemic, when in-school learning was disrupted, HUL had launched a digital version of the curriculum, piloted in Chhattisgarh, Maharashtra, and Delhi, making hygiene education engaging and accessible for young students. Since 2018, the Swasthya Curriculum has educated over 5 million children on these key health practices.

8. Waste Management

Hindustan Unilever Limited (HUL) is working to establish an integrated waste management ecosystem that accelerates circularity through three key initiatives:

– Decentralised Waste Management Ecosystem

HUL has implemented sustainable, end-to-end waste management projects that facilitate waste collection, segregation, processing, and recycling. In partnership with the Brihanmumbai Municipal Corporation (BMC), State Bank of India, Aurangabad Municipal Corporation (AMC), United Nations Development Programme (UNDP), and Xynteo, the company operates seven Material Recovery Facilities (MRFs) — five in Mumbai and two in Aurangabad. These facilities recycle over 5,000 metric tonnes of waste each year. UNDP and Xynteo serve as design, monitoring, and evaluation partners for these projects.

– Driving Behaviour Change

HUL has launched a behaviour change campaign, ‘Start A Little Good,’ aimed at encouraging waste segregation at the source. This door-to-door initiative educates citizens about the impact of separating waste into dry, wet, and hazardous categories, enlisting college students as ambassadors to spread this message. The campaign has reached over 200,000 citizens in Mumbai and Aurangabad.

To instill recycling habits among young people, HUL, in partnership with Xynteo, created the ‘Waste No More’ curriculum. This interactive program is delivered in collaboration with the state’s Education Department through platforms such as Maharashtra’s Diksha, expanding to Rajasthan and Haryana as well.

Improving the Lives of Waste Workers (Safai Saathis)

Through Project Utthaan, HUL seeks to enhance the lives of waste workers, known as Safai Saathis, by connecting them to government social protection schemes that provide food, health, safety, security, and financial inclusion. Working with partners, HUL has helped over 5,000 Safai Saathis and their families access benefits from schemes such as Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, E-SHRAM cards, and Jan Dhan accounts.

These initiatives contribute to building a sustainable waste management model while fostering social and economic support for waste workers.

9. Sports

Hindustan Unilever Limited (HUL) has partnered with ‘Coaching Beyond’ cricket academy, with an aim to providing the aspiring women cricketers with the resources and support. As part of this program the organisation conducts a rigorous selection process to identify talented young women cricketers across 20 districts in Andhra Pradesh, Tamil Nadu, and Telangana.

These athletes then join the Coaching Beyond’s Junior Athlete Development Program. They are granted access to the top-tier infrastructure and comprehensive, multi-year cricket coaching under the mentorship of acclaimed cricket professionals. As part of their development, the selected players are made to participate in tournaments in Chennai and Hyderabad. Following these tournaments, 50 players are shortlisted for the HUL scholarship program, which includes an additional three years of intensive training.

This year, the program has yielded impressive results, with six players chosen for the Senior State Women’s Team, seven for the State U-23 Team, and fifteen for the State U-19 Team.

Additionally, two players have advanced to the Women’s Premier League (WPL), and one cricketer has made it to the National Team.

Conclusion 

The brands and products of Hindustan Unilever Limited are present in every household in India and the company takes this responsibility very seriously. Through its sustainable operations and CSR initiatives, HUL has ensured that the company is not only the biggest FMCG company but also a company with the biggest heart.

The post CSR Report: Hindustan Unilever Creates Sustainable Communities in India appeared first on The CSR Journal.

In the financial year 2022, Madhya Pradesh received an impressive sum of Rs. 420.04 Crores in CSR funds from 572 companies. The top three areas of focus for CSR programs in Madhya Pradesh during FY22 were health, education, and rural development, with expenditures of Rs. 149.38 Crores, Rs. 136.17 Crores, and Rs. 73.19 Crores, respectively. The top three spenders in the state, namely Northern Coalfields Limited (Rs. 85.41 Crores), HDFC Bank Limited (Rs. 37.48 Crores), and NHDC Limited (Rs. 13.58 Crores), have shown their dedication to effecting positive change within Madhya Pradesh’s communities.

Let us explore the top CSR Projects in Madhya Pradesh.

Project “Saksham” – Hindustan Unilever Limited (HUL)

In the state of Madhya Pradesh, Hindustan Unilever Limited (HUL) has embarked on a transformative journey known as Project “Saksham.” This initiative is not just about providing assistance but nurturing empowerment among the women in rural Madhya Pradesh. HUL recognizes that when women thrive, families and communities prosper.

Project “Saksham” centers on equipping women with the skills and knowledge they need to not only earn a living but also become confident entrepreneurs. HUL has established training centers and workshops in rural areas, where women are taught various vocational skills. These skills encompass a wide range of activities, from tailoring and stitching to soap making and agricultural techniques. By imparting practical skills, HUL is laying the foundation for economic independence.

However, Project “Saksham” doesn’t stop at skill development; it goes a step further by nurturing entrepreneurial acumen. Women are not just trained to work for others; they are encouraged to start their small businesses. HUL provides mentorship and guidance to help these budding entrepreneurs set up their ventures.

The impact of Project “Saksham” extends beyond financial gains. It instills a sense of confidence and self-worth in the women of rural Madhya Pradesh. These women are no longer just homemakers; they are active contributors to their families’ incomes and decision-making processes. As financially independent individuals, they play a crucial role in shaping their communities’ future.

Clean Water for All – Coca-Cola India Foundation

The Coca-Cola India Foundation’s commitment to Madhya Pradesh revolves around a fundamental necessity: access to clean and safe drinking water. In a state where water sources can be scarce and contaminated, this project is a lifeline for underserved communities.

The foundation has implemented an extensive program that centers on the installation of water purification units across rural Madhya Pradesh. These units employ advanced technologies to remove impurities and ensure that the water is not just potable but safe for consumption. In doing so, the foundation addresses a critical aspect of public health, reducing the prevalence of waterborne diseases and improving overall well-being.

However, the impact of the Coca-Cola India Foundation’s project goes beyond hardware. Community engagement is a cornerstone of their approach. They collaborate with local residents, involving them in the maintenance and management of the water purification units. This sense of ownership fosters a sustainable water ecosystem, ensuring that clean water continues to flow long after the project’s implementation.

By providing clean water, the Coca-Cola India Foundation not only quenches thirst but also nourishes health, empowers communities, and enhances the quality of life in Madhya Pradesh. This project embodies the foundation’s commitment to being a responsible corporate citizen, making a tangible difference where it’s needed most.

Rural Electrification – Tata Power

In the remote corners of Madhya Pradesh, where darkness once shrouded homes and villages after sunset, Tata Power’s CSR project is illuminating lives and igniting possibilities. Focusing on rural electrification, this initiative brings the gift of light and power to places where electricity was a distant dream.

Tata Power recognizes that access to electricity is not just about convenience; it’s a catalyst for economic growth and improved quality of life. The project involves the extension of electricity infrastructure to remote villages, enabling households and businesses to access reliable and affordable power.

The impact of rural electrification extends far and wide. It enhances the quality of life by providing better lighting, reducing indoor air pollution from traditional lamps, and enabling the use of electronic appliances. For businesses, it opens doors to new opportunities, whether it’s extending working hours, setting up small enterprises, or accessing digital technology.

In rural Madhya Pradesh, where agriculture is a significant livelihood, electricity plays a vital role in irrigation and farm operations. It boosts agricultural productivity, contributing to food security and rural economic development.

Tata Power’s commitment to rural electrification is more than just a CSR project; it’s a beacon of progress in the lives of Madhya Pradesh’s rural residents. It’s about bringing the benefits of modernity and opportunity to those who were once in the shadows.

Sanitation and Hygiene Awareness – Procter & Gamble (P&G)

In the quest for healthier and more hygienic communities, Procter & Gamble (P&G) has initiated a transformative CSR project in Madhya Pradesh, focusing on sanitation and hygiene awareness.

Recognizing the critical link between sanitation and overall well-being, P&G has launched community education campaigns in rural areas. These campaigns provide essential information about hygiene practices, including handwashing, safe sanitation, and waste disposal. Through workshops and awareness sessions, P&G is equipping communities with the knowledge needed to reduce health risks and improve overall hygiene standards.

Moreover, P&G distributes hygiene products to underserved communities, ensuring access to items like soap and sanitary products. These distributions make it easier for families to maintain good hygiene practices, especially in areas where such products may not have been readily available.

The impact of P&G’s project is profound. It not only reduces the burden of preventable diseases but also empowers communities with the knowledge and resources to take control of their health and well-being. As the project continues, it creates a ripple effect, fostering a culture of hygiene and wellness in Madhya Pradesh’s rural areas.

P&G’s commitment to sanitation and hygiene awareness is a testament to its belief that health is the foundation of progress. By raising awareness and providing essential products, the company is making a tangible difference in the lives of Madhya Pradesh’s residents.

Skill Development for Youth – Larsen & Toubro (L&T)

For the youth of Madhya Pradesh, L&T’s CSR project is a beacon of hope and opportunity. Focused on skill development, this initiative equips young individuals with the job-ready skills needed to secure gainful employment and pursue fulfilling careers.

L&T has established vocational training centers and skill development programs across the state. These centers offer training in various fields, from technical skills like welding and electrical work to soft skills like communication and teamwork. By providing comprehensive training, L&T ensures that the youth are not only job-ready but also equipped to excel in their chosen fields.

What sets this project apart is its emphasis on employability. L&T doesn’t just provide training; it actively collaborates with local industries and businesses to create a bridge between trained individuals and job opportunities. This approach fosters a direct path to employment, reducing the gap between skills acquisition and securing a livelihood.

The impact of L&T’s skill development project extends beyond individual success stories. It contributes to the overall economic growth of Madhya Pradesh by equipping its youth with the skills needed to participate in the workforce actively. By empowering the youth, L&T is not just investing in their futures but also in the prosperity of the state.

The post Top CSR Projects in Madhya Pradesh appeared first on The CSR Journal.

In FY22, a total of 2018 companies contributed to Mumbai City’s thriving CSR landscape, collectively disbursing Rs. 2,890.8 Crores towards a diverse range of social and developmental projects. Among the various focus areas, health, education, and rural development took the forefront, with a substantial expenditure of Rs. 1,724.4 Crores, Rs. 730.13 Crores, and Rs. 184.01 Crores, respectively. These investments have played a pivotal role in addressing critical societal issues and enhancing the quality of life for the city’s residents.

Leading the charge in this philanthropic endeavour were some of India’s corporate giants. Tata Consultancy Services Limited (TCS) emerged as the top contributor, dedicating a commendable sum of Rs. 693.84 Crores to CSR initiatives within the city. HDFC Bank Limited followed closely, with an allocation of Rs. 280.15 Crores, while Hindustan Unilever Limited (HUL) showcased its commitment to social responsibility by disbursing Rs. 115.94 Crores towards various welfare projects.

As we delve deeper into the realm of CSR initiatives in Mumbai, we will explore the impactful projects, innovative strategies, and positive transformations brought about by corporate entities in this dynamic city.

Top CSR Initiatives in Mumbai

Reliance Foundation and Akshaya Chaitanya Tackling Hunger

One of the standout CSR initiatives making a profound impact on the social landscape of Mumbai is the collaboration between Akshaya Chaitanya and Reliance Foundation. Together, they have embarked on a mission to combat hunger and vulnerability in the city, focusing on two key areas: providing nutritious meals to children in municipal schools and extending support to families of patients in public hospitals.

This transformative initiative addresses a critical issue facing underprivileged children in Mumbai – the lack of adequate nutrition during their formative years. By offering wholesome meals, it not only nourishes the bodies but also nurtures the aspirations of these young minds, breaking down the barriers to education and brighter futures.

Moreover, the initiative extends its reach to the families of patients from vulnerable sections of society who often struggle to access hygienically prepared food in government hospitals. By making these meals readily available, it eases the burdens carried by these families during times of distress.

Jagannatha Kumar, CEO of Reliance Foundation, has emphasised the overarching goal of this initiative: “By serving food to people who cannot access it easily, we want to ensure the well-being of all.” The foundation’s extensive network of partners was instrumental in providing food aid during the pandemic, and this partnership with Akshaya Chaitanya continues that commitment significantly.

The impact of this collaboration is already tangible, with meals now being served across 19 government hospitals and 102 municipal schools in Mumbai. Among the countless beneficiaries of this initiative, is an 8-year-old Rukaiya, a resident of Daarukhana’s slums and a student in a municipal school in Byculla. With dreams of becoming a doctor, Rukaiya’s future was jeopardized due to the lack of proper nutrition. Orphaned at a young age and cared for by her grandmother, her story is emblematic of the vulnerable children whose lives are being positively impacted by this endeavour.

Akshaya Chaitanya’s ambitious vision for 2025 is to serve 1 lakh vulnerable adults and children, just like Rukaiya, every day in Mumbai. As this partnership between Akshaya Chaitanya and Reliance Foundation continues to flourish, it stands as a shining example of how corporate social responsibility can create meaningful change in the lives of Mumbai’s residents.

PNB Housing Finance’s Mobile Medical Units

Another standout CSR project in Mumbai is spearheaded by PNB Housing Finance, a prominent player in India’s housing finance sector, in collaboration with their CSR arm, Pehel Foundation. This noteworthy endeavour is none other than the ‘Mobile Medical Units’ initiative, implemented in partnership with the Wockhardt Foundation. The mission is to bring accessible primary healthcare services to the doorsteps of those who often go underserved – construction labourers and their families in bustling metropolises like Delhi, Mumbai, Chennai, and Kolkata.

PNB Housing Finance and Pehel Foundation share a steadfast commitment to uplifting society through a multitude of initiatives spanning healthcare, education, women’s empowerment, and environmental conservation. However, it is the ‘Mobile Medical Units’ program that has emerged as a beacon of hope for the unsung heroes of the real estate industry – the construction workers. Despite being the backbone of the construction sector, these labourers frequently face insurmountable challenges in accessing essential medical facilities.

Mr. Girish Kousgi, the MD & CEO of PNB Housing Finance, articulated the significance of this initiative by stating, “Provision of healthcare services to underserved communities is a major challenge in our country, primarily due to limited access and insufficient economic resources.” He further added, “As an organization that goes beyond the realm of financial inclusion, we believe that this project will foster healthy individuals who contribute to the progressive growth of the country.” In essence, this initiative bridges the healthcare divide, providing free primary healthcare services to construction workers and their families residing in underprivileged localities.

Ajhay R Somvanshi, the Chief Operating Officer of Wockhardt Foundation, expressed gratitude towards PNB Housing Finance for their invaluable support in launching the ‘Mobile Medical Units.’ “Through this partnership,” he stated, “we will be able to extend our reach to urban slums, ensuring that those in need have access to free primary healthcare at their doorsteps.” The collaboration aims to make a positive difference in the lives of millions of people who may otherwise struggle to receive proper medical care.

Each Mobile Medical Unit is a self-contained healthcare facility, equipped with essential medical equipment and staffed by a dedicated team comprising a registered doctor, trained pharmacist, and licensed van driver. These units serve as a lifeline to beneficiaries, offering immediate treatment for a range of ailments, from common colds and skin infections to more serious conditions like hypertension and diabetes. Furthermore, patients requiring specialized treatment are referred to hospitals for advanced care. In addition to providing medical aid, the initiative also focuses on educating and sensitizing individuals on crucial aspects of health, hygiene, and sanitation.

In a city as bustling and diverse as Mumbai, initiatives like the ‘Mobile Medical Units’ program exemplify the transformative power of CSR endeavours. By delivering healthcare directly to those in need, not only alleviates suffering but also serves as a testament to the profound impact that corporate entities can have on the well-being of the communities they serve.

Suvidha centres by HUL and JSW

Another significant CSR initiative that has emerged in Mumbai is through the partnership of Hindustan Unilever Limited (HUL) and JSW Foundation. Their strategic collaboration aims to establish ten new ‘Suvidha’ centres across the city, building upon HUL’s pioneering public-private partnership with the Brihanmumbai Municipal Corporation (BMC) and HSBC India which has already made a profound impact on the lives of 300,000 people annually since its launch in 2016.

The expanded network of Suvidha centres, facilitated by the JSW Foundation, is set to provide a safe and dignified sanitation experience for an additional 200,000 individuals residing in low-income communities in Mumbai. These centres offer a comprehensive solution to hygiene and sanitation needs, encompassing safe toilets, purified drinking water, showers, and even laundry services – all under one roof.

One of the key highlights of this initiative is affordability, with drinking water priced at just Rs. 1 per litre and a family monthly pass available for a mere Rs. 150, ensuring access to essential services for those who need it most. Furthermore, these Suvidha centres are designed to be environmentally conscious, incorporating rainwater harvesting and greywater recycling systems, thus contributing to the conservation of over 300 million litres of fresh water over a decade. Additionally, these centres will be powered by solar energy, furthering their commitment to sustainability.

But these centres are more than just physical infrastructure – they prioritise the safety and well-being of women and children through inclusive design, ample lighting, CCTV cameras, and an emergency panic button. Moreover, to create a sense of ownership and pride within the communities they serve, the centres will employ staff from nearby areas.

Beyond the physical facilities, HUL and JSW Foundation are committed to driving a positive change in health and nutrition behaviours within the surrounding communities through extensive home-to-home visits. This holistic approach to community well-being exemplifies the power of CSR initiatives to foster lasting change and empower local communities.

Mrs. Sangita Jindal, Chairperson of JSW Foundation, expressed the significance of this partnership, stating, “Our partnership with HUL and the Brihanmumbai Municipal Corporation to establish 10 state-of-the-art Suvidha centres in Mumbai reiterates our commitment to empower local communities and pave the way for a brighter future, particularly for women and children.” Mr. Sanjiv Mehta, CEO and Managing Director of Hindustan Unilever, echoed this sentiment, emphasizing the importance of collective action in addressing urban sanitation challenges.

Dr. Iqbal Chahal, Commissioner & Administrator of BMC, underscored the commitment to expanding access to quality sanitation and hygiene facilities, particularly focusing on the safety and well-being of women and children. This public-private partnership represents a significant stride toward creating a safe, inclusive, and healthy city for all Mumbai residents, exemplifying the remarkable impact that CSR initiatives can have on the communities they serve.

Kotak Junior Scholarship Program by Kotak Mahindra Bank

The Kotak Education Foundation (KEF), the CSR implementing agency of Kotak Mahindra Group, has introduced a transformative initiative known as the Kotak Junior Scholarship program. This program is designed to provide vital support for the further education of meritorious students from economically disadvantaged backgrounds in the Mumbai Metropolitan Region, specifically targeting Class 11 and beyond.

KEF’s vision for this program extends beyond financial aid; it seeks to establish a robust support system at the grassroots level, nurturing the overall education and development of the future youth of the country. Over an initial term of 2 years, this program caters to Class 11+ students from various boards, including SSC, CBSE, and ICSE.

What sets this initiative apart is its holistic approach to student development. Beyond offering financial support, it includes one-to-one mentoring, career guidance sessions, assistance with entrance exam preparation, exposure visits, and even home visits. This comprehensive engagement strategy aims to empower students not just academically but also in terms of their overall personal and professional growth.

KEF’s scholarship program has a rich history of supporting students for over a decade, benefiting over 3600 scholars to date. Remarkably, more than 800 alumni of the program have transitioned into successful white-collar professionals, contributing to leading companies and esteemed institutions.

Jayasree Ramesh, Executive Committee Member at KEF, emphasized the organization’s enduring commitment to empowerment through education, stating, “With the Kotak Junior Scholarship, we are focused towards a concrete student engagement plan to develop strong and qualified professionals, thereby helping their families rise above poverty.” This initiative not only opens doors to higher education but also paves the way for a brighter future for these deserving students and their families.

The eligibility criteria for the Kotak Junior Scholarship are stringent, ensuring that it reaches those who need it the most. To qualify, students must have scored more than 85% in their SSC/CBSE/ICSE Examination, secured admission for Class 11 in colleges within Mumbai, come from families with an annual income of less than Rs. 3,20,000, and reside within the Mumbai Metropolitan Region.

Kotak Karma, the Corporate Social Responsibility (CSR) identity of Kotak Mahindra Group, underlines the organization’s commitment to creating a positive and lasting impact on society. Through initiatives like the Kotak Junior Scholarship, KEF exemplifies how CSR can be a catalyst for transformative change, enabling bright young minds to overcome barriers and pursue their dreams in education.

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The key highlights of sanitation services provided at these Suvidha centres include:

1. New Suvidha centres to benefit additional 200,000 people through access to safe toilets, purified drinking water, showers, and laundry services.

2. All amenities will be available at affordable rates including drinking water at Rs. 1 per litre and a monthly pass at Rs. 150 for a family.

3. New centres will save 300 million litres of water over a decade and will run on solar energy. 

Suvidha centres serve as a comprehensive solution for the hygiene and sanitation needs of low-income communities, all under one roof. The Centres are conceived keeping in mind the safety and well-being of women and children through inclusive design, adequate lighting, CCTV cameras and a panic button for emergencies.

Moreover, the partners will undertake an extensive behaviour change program on health and nutrition through home-to-home visits in the communities around the centre. The centres will also be run by staff hired from the nearby communities, thereby building a sense of ownership and pride.

In addition to promoting hygiene, the Suvidha centres are also designed to be environmentally conscious and sustainable. Through the implementation of rainwater harvesting and greywater recycling methods, they will save over 300 million litres of fresh water in a decade. Additionally, HUL and JSW Foundation will work closely on further improving the community and environmental impact of the Suvidha Centres.

According to Mrs Sangita Jindal, Chairperson of JSW Foundation, “Our partnership with HUL and the Brihanmumbai Municipal Corporation to establish 10 state-of-the-art Suvidha centers in Mumbai reiterates our commitment to empower local communities and pave the way for a brighter future, particularly for women and children. Through this partnership with HUL, we are fostering a collective social action to further expand the network of Suvidha centers in the city with the aim to provide fresh drinking water and other sanitation services to low income communities residing in Mumbai city.”

Mr. Sanjiv Mehta, CEO and Managing Director, Hindustan Unilever, said, “Our Suvidha Centres exemplify how innovation and collective action by the public and private sectors can help address urban sanitation challenges. Launched as a small pilot with the invaluable support of BMC in 2016, Suvidha now impacts more than 300,000 people every year. We’re delighted to have JSW Foundation join our mission to enable access to safe sanitation for all. This partnership is evidence that Suvidha continues to be a path breaking model in the field of community well-being”.

Dr. Iqbal Chahal, Commissioner & Administrator, BMC, said, ‘’BMC and HUL are delighted to announce the partnership with JSW to further our mission of providing safe and dignified sanitation through the Suvidha Centres. Together, through this public-private partnership (PPP) we are committed to expanding access to quality sanitation for an additional 200,000 people residing in urban slums, with a particular focus on ensuring the safety and well-being of women and children. With 12 Suvidha Centres already operational, we are committed to replicate and scale this model making quality sanitation and hygiene facilities a reality for a larger population in Mumbai. This partnership represents a significant step forward in our collective efforts to create a safe, inclusive, and healthy city for all.

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

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Tata Institute for Genetics and Society (TIGS)

The Tata Institute for Genetics and Society (TIGS) is a joint initiative by the Tata Group and the Indian Institute of Science (IISc) in Bangalore. TIGS is a non-profit research institute that focuses on using genetics to address major challenges faced by India and the world. The institute has a multidisciplinary team of scientists, engineers, and clinicians working together to conduct cutting-edge research in areas such as agriculture, human health, and disease management.

One of the significant contributions of TIGS is in the field of agriculture. The institute has developed a genetically modified cotton variety that is resistant to pests, which has significant implications for the agriculture sector in India. Pests are a major problem in Indian agriculture, and farmers often resort to using harmful pesticides to protect their crops, resulting in environmental damage and health risks. The genetically modified cotton variety developed by TIGS is a sustainable alternative that could reduce the use of harmful pesticides and increase crop yields. This technology has the potential to make a significant impact on Indian agriculture and contribute to food security in the country.

In addition to agriculture, TIGS has also made significant contributions to human health. The institute has developed a low-cost diagnostic kit for tuberculosis, a disease that affects millions of people worldwide. The diagnostic kit is a simple and affordable solution that could improve early detection and treatment of the disease, thereby reducing the burden on the healthcare system and improving patient outcomes. The development of this diagnostic kit demonstrates TIGS’s commitment to addressing healthcare challenges in India and the world.

TIGS’s collaborative partnership with the IISc has been critical in achieving its goals. The partnership has provided TIGS access to the IISc’s state-of-the-art infrastructure, expertise, and resources, enabling the institute to conduct cutting-edge research. The partnership has also helped in leveraging the strengths of both institutions, resulting in innovative solutions to complex problems.

The TIGS partnership is a prime example of how collaborative partnerships between companies and academic institutions can result in significant contributions to society. The partnership has demonstrated the potential of using genetics to address major challenges faced by India and the world. The research conducted by TIGS has the potential to make a significant impact on agriculture, healthcare, and the environment and contribute to the United Nations’ Sustainable Development Goals.

Hindustan Unilever Limited (HUL) and Pratham Education Foundation

Hindustan Unilever Limited (HUL) is one of the largest fast-moving consumer goods companies in India, with a long-standing tradition of corporate social responsibility (CSR). In line with its commitment to sustainability, HUL has partnered with the non-profit organization Pratham Education Foundation to implement the “Swachh Aadat, Swachh Bharat” program, which focuses on promoting cleanliness and hygiene in schools across India.

The “Swachh Aadat, Swachh Bharat” program aims to instill the habit of cleanliness and hygiene in children at a young age. The program has a three-pronged approach, which includes providing access to clean drinking water and sanitation facilities, promoting handwashing with soap, and creating awareness about the importance of hygiene. The program has reached over 20 million children across 100,000 schools in India and has had a significant impact on improving the health and well-being of children.

The partnership between HUL and Pratham Education Foundation has been critical in the success of the program. The partnership has enabled HUL to better understand the needs of the community and design programs that address these needs effectively. Pratham Education Foundation has extensive experience in working with children and communities, and their expertise has been invaluable in implementing the program. The partnership has also helped in building trust and credibility among stakeholders, including government agencies, NGOs, and the community.

The “Swachh Aadat, Swachh Bharat” program has been recognized as one of the most successful CSR initiatives in India. The program has received several awards and accolades, including the prestigious Golden Peacock Award for Corporate Social Responsibility. The program has had a significant impact on improving the health and well-being of children, reducing school absenteeism, and promoting a cleaner and healthier environment.

The partnership between HUL and Pratham Education Foundation is an excellent example of how collaborative partnerships between businesses and non-profit organizations can result in effective CSR initiatives. Collaborative partnerships can provide access to resources, expertise, and networks that companies may not have on their own. Collaborative partnerships can also help in better understanding the needs of the community and designing programs that address these needs effectively.

Partnership for Land Use Science (Forest-PLUS)

The Partnership for Land Use Science (Forest-PLUS) is a collaborative initiative between the United States Agency for International Development (USAID) and the Ministry of Environment and Forests (MoEF) in India, aimed at promoting sustainable forest management and reducing greenhouse gas emissions from the forestry sector in India.

Forest-PLUS is a comprehensive initiative that involves the participation of various organizations, including the Indian Council of Forestry Research and Education (ICFRE) and the Wildlife Institute of India (WII), to bring together the expertise and knowledge required to achieve its objectives. The partnership focuses on developing and implementing tools and methodologies for forest monitoring and management, building capacity of forest departments, and establishing community-based forest management systems.

One of the critical achievements of the partnership has been the development of innovative tools and methodologies for forest monitoring and management. The partnership has developed the REDD+ (Reducing Emissions from Deforestation and Forest Degradation) system, which is an approach to reducing greenhouse gas emissions from the forestry sector. The system involves measuring the amount of carbon stored in forests and rewarding countries for reducing emissions. The REDD+ system has the potential to contribute significantly to India’s climate change mitigation efforts.

In addition to the development of tools and methodologies, the partnership has focused on building the capacity of forest departments to implement sustainable forest management practices. The partnership has conducted training programs for forest officials on topics such as forest monitoring, forest carbon inventory, and community-based forest management. These training programs have helped build the capacity of forest officials and enabled them to implement sustainable forest management practices.

The partnership has also worked towards establishing community-based forest management systems. Community-based forest management involves the participation of local communities in the management and protection of forests. The partnership has supported the establishment of community-based forest management systems in several areas in India, providing communities with the necessary resources and training to manage forests sustainably.

Overall, the Partnership for Land Use Science (Forest-PLUS) has been successful in achieving its objectives of promoting sustainable forest management and reducing greenhouse gas emissions from the forestry sector in India. The partnership has brought together the expertise and knowledge of various organizations and developed innovative tools and methodologies for forest monitoring and management. The partnership has also built the capacity of forest departments and established community-based forest management systems, contributing to the sustainable management and protection of forests in India.

Mahindra Group and the Government of Rajasthan

The Mahindra Group, one of India’s largest conglomerates, has been committed to corporate social responsibility (CSR) and has undertaken several initiatives in the area of rural development. The group has collaborated with the government of Rajasthan to implement the “Livelihood Enhancement through Dairy Development” (LEDD) program. The program is aimed at improving the livelihoods of rural communities in Rajasthan through dairy farming.

The LEDD program provides training and support to small-scale dairy farmers in Rajasthan to help them improve milk production and quality. The program also focuses on improving animal health and breeding practices, which has led to an increase in milk yield. In addition, the program provides market linkages to the farmers, helping them to sell their milk at a better price.

The partnership has also resulted in the establishment of milk collection centers and processing units, which have provided employment opportunities to local communities. The program has helped in creating sustainable livelihoods and has had a positive impact on the local economy.

The LEDD program has been implemented in several districts of Rajasthan, including Ajmer, Bhilwara, and Nagaur. The program has reached over 10,000 dairy farmers and has helped in improving their livelihoods. The program has also received recognition from the government of Rajasthan and has been awarded the “Best Livelihood Initiative” by the Rajasthan State Livelihood Development Corporation.

The Mahindra Group’s collaboration with the government of Rajasthan has resulted in a successful CSR initiative that has created shared value for both the Mahindra Group and the rural communities in Rajasthan. The program has helped in improving the lives of the rural communities and has contributed to the sustainable development of the region. The partnership has also helped in building trust and credibility among stakeholders, which is essential for the success of any CSR initiative.

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Punjab has been reported to be a CSR deficit state. Despite its contribution to the economy and the need for improving the per capita income of people residing in the state, it has been difficult to attract CSR in Punjab. In FY2020-21, the state received Rs. 126.01 Cr. in CSR funds from 331 companies. The top three spenders in the state include International Tractors Limited, Nabha Power Limited and Trident Limited, who spent Rs. 13.59 Cr., Rs. 4.34 Cr., and Rs. 3.6 Cr. respectively, for CSR programs in Punjab. The top three areas of focus for these initiatives include health (Rs. 49.05 Cr.), education (Rs. 47.87 Cr.), and environment conservation (Rs. 16.6 Cr.). Let us look at the top CSR initiatives in the border state of Punjab.

Navi Disha by TSPL, a Vedanta Subsidiary Company

Talwandi Sabo Power Limited (TSPL), a wholly-owned subsidiary of Vedanta Limited and the largest thermal power plant in Punjab, has been implementing its CSR initiative Navi Disha which is benefitting over 1100 farmers from 26 villages in the company’s periphery. Under the project, the company has been helping the farmers reduce input costs, adopt advanced agricultural practices and improve production from their agricultural lands.

Punjab is an agrarian economy, with a major share of agriculture and allied activities in the country. Over the years this agrarian economy has evolved from subsistence farming to commercial farming. Under Navi Disha project, TSPL has attempted to address agriculture-related issues by CSR in Punjab and organized several trainings and workshops on modern agricultural practices, integrated pest management and optimized use of chemical fertilizers for the farmers of Mansa & Bathinda District. This has resulted in increased saving on inputs costs of Rabi crops by 12% and on Kharif crops by 52%. In 2020, the company was accorded the Greentech CSR award for outstanding achievement in the promotion of sustainable agriculture for this program.

PNB Metlife’s Project ‘Damini’

PNB MetLife, one of the top 10 private life insurance companies in India, is another company to introduce CSR in Punjab. It has launched its CSR initiative Damini recently focusing on supporting and empowering underprivileged girls and women in Semi-Urban and Rural India. Under the initiative “ Damini” PNB MetLife India Insurance Co. Ltd. will support initiatives across various life stages from girl child to women. The CSR initiative in Punjab is launched in collaboration with project Nanhi Kali which is expected to support 1000 underprivileged girls in the Moga district.

The Damini initiative includes engaging with girls through concept-based learning, cooperative learning and bi-annual assessment and evaluation. They will also be provided with a school supplies kit that will include a school bag, uniform, stationery and hygiene products. In order to tackle drop-outs, Nanhi Kali, the project partner will be recording and monitoring their progress to keep a tab on absenteeism. These regular checks will help in timely interventions in case there are issues faced by the girls. Volunteers will also engage with parents of these beneficiaries and important stakeholders in the community to build awareness and sensitise these influencers to change negative mindsets and attitudes towards the girl child.

Ambuja Cement Foundation and Pernod Ricard Foundation’s Initiative for the betterment of Truck drivers

Contributing to the development of the state through CSR in Punjab are Ambuja Cement and Pernod Ricard, which have come together to chalk out a long term corporate social responsibility plan to help tackle substance abuse and health issues among truck drivers. The CSR program in Punjab also aims at preventing the truckers from falling prey to road accidents. The CSR project is a three-year-long intervention that Pernod Ricard Foundation and Ambuja Cement Foundation (ACF) will conduct in three phases. They have chosen a group of 3,500 rural truck drivers in Derabassi (Punjab). Under the project, one of the aspects that will be focused on is behaviour change with respect to responsible consumption and nutrition.

For continued impact, the implementors will build a committee within the trucker community that comprises union members, local government and local organisations. The foundations will set up a vision care centre for eye care of the beneficiaries, alcohol and substance abuse counselling, road safety sessions by the RTO, and support groups for the migrants so that they are able to take ownership long after the intervention is completed.

While Pernod Ricard has made a commitment of Leaving No Trucker Behind when it comes to preventive healthcare and road safety, ACF has organised health camps on HIV and STI for over 71,000 truck drivers. It has been working with government agencies like National AIDS Control Society, Punjab State AIDS Control Society, Chandigarh State AIDS Control Society and private players like the CSR arm of Apollo Tyres for the good health of truckers.

Project Moo by Hindustan Unilever

Another CSR Project being implemented in Punjab is ‘Project Mooo’ which is a part of ‘Prabhat’ which is a community development initiative of Hindustan Unilever Limited (HUL), launched in partnership with UDAY – a skill development organization partnered with the National Skills Development Corporation (NSDC). The project is first of its kind holistic AgTech solution that aims to tackle milk deficit, traceability, and personal extension issues through dairy management and knowledge and Communication Technologies (ICT) training. The project was launched at Mohi Khurd Village in Rajpura, Punjab, India. It aimed toward creating sustainable livelihoods for farmers by imparting dairy skills to rural farmers, including women dairy farmers. This included fixing of awareness camps on dairy as a sustainable business, providing digital & financial literacy, visiting farmers at their doorsteps with a team of dairy experts.

The application harnesses the facility of massive data to supply demand-led extension training to farmers. The analytics-based learning approach follows the ‘just-in-time learning’ model offering skills and techniques that transform the dairy management practices. It helps the farmers in calculating their costs and profits. The app maps the life cycle of every cattle owned by farmers, sends need-based alerts, offers learning video and tools, connects to local experts, and provides benchmarking stats among other features.

In order to make sure last-mile connectivity, each farmer was given Information and Communication Technologies (ICT) training also by the Village Level Entrepreneurs at the farmer’s doorstep.

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Hindustan Unilever

HUL is committed to operate and grow its business in a socially responsible way. Their vision is to grow its business whilst reducing the environmental impact of their operations and increasing the positive social impact. The company has spent more than 500 crores on its CSR activities in the last 5 years and has always spent more than the amount mandated by the CSR law.

Hindustan Unilever Limited uses its CSR funds to work on issues that plague India’s development. It has achieved huge successes in the areas of water conservation as well as tackling health and hygiene issues at the grassroots level.

The company implements its CSR initiatives through Hindustan Unilever Foundation (HUF). The non-profit acts as a vehicle to anchor water management related community development and sustainability initiatives of Hindustan Unilever Limited. HUF operates the ‘Water for Public Good’ programme, with specific focus to empower local community institutions to govern water resources and enhance farm-based livelihoods through the adoption of judicious water management practices. Since 2010, HUF has supported grassroots interventions in 53 districts with 23 NGO partners across over 4,300 villages in India.

ITC Limited

ITC has been focusing its CSR energies on rural development in India. The company spent Rs. 326.49 crores on CSR initiatives in 2019-20, surpassing its spending for previous years. The conglomerate has active social projects in education, environmental conservation, sustainable agriculture, healthcare, digital literacy, sports and culture.

ITC Choupal is a long-running flagship CSR programme by the company that has become the gold standard on community development in international circles. Not only has ITC Choupal impacted lakhs of farmers over the years through digital literacy and economic empowerment, but it has also been replicated by scores of other corporates for social welfare in their own communities.

In line with its commitment to put Nation First and responding to the needs arising out of the lockdown implemented to contain the first wave of COVID-19 pandemic, ITC has spearheaded a CSR initiative to enable the creation of an eco-system that would lead to significant livelihood generation for farmers and daily wage earners under the ambit of the Government’s MGNREG Scheme.

During the second wave, the company worked to mitigate the crisis by supplying oxygen cryogenic containers to oxygen concentrators and generators. To serve the national priority of easing the bottleneck of transporting medical oxygen, ITC tied up with Linde India to airfreight 24 cryogenic ISO containers of 20 tonnes each from Asian countries in order to transport medical oxygen across India. The CSR initiative comes in the wake of an acute shortage of medical oxygen, constraining the healthcare system’s ability to treat coronavirus patients.

In addition, ITC is airlifted a large number of oxygen concentrators for distribution. The group’s paperboards unit in Bhadrachalam has commenced a supply of oxygen to neighbouring areas.

Nestle India

Nestlé India Limited, a leading Nutrition, Health and Wellness Company has been in India for about 100 years. The company, since its inception, has projected a responsible behaviour by ensuring the welfare and upliftment of communities around which it operates. The company believes that creating better livelihood opportunities for the communities residing around its operations, is its responsibility.

Through its Corporate Social responsibility (CSR) initiatives, Nestle focuses on areas in which it can create maximum value. These areas include:

– Nutrition: India bears the double burden of malnutrition for a large part of her population. Nestle’s CSR initiatives aim at improving nutrition awareness of communities with a special focus on school children.

– Water and Sanitation: India is among the world’s most water-stressed countries. Many citizens of India do not have access to safe drinking water. The CSR initiatives of Nestle India aims to help farmers with techniques to reduce water usage in agriculture, raise awareness on water conservation and provide access to safe drinking water and sanitation.

– Rural Development: Nestle CSR has chosen to focus on rural development in order to support the sustainable development of farmers, which would allow them to grow as the company grows.

Nestle firmly believes in the purpose of ‘Enhancing quality of life and contributing to a healthier future’. The company operates around this mantra and is mindful of the needs of the communities around it. It not only strives to be sustainable with the community but also works to make a positive difference and create maximum value for the society.

Nestle believes in creating partnerships with stakeholders including communities, academia, civil society, expert organisations and so on. Nestle India Limited spent more than the prescribed 2% in corporate social responsibility programs in the financial year 2018-19. While the prescribed CSR expenditure as per Section 135 of the Companies Act, 2013 was 38.07 crore rupees, actual CSR spend during the year amounted to INR 38.31 crores.

Britannia

Britannia CSR focuses the most on nutrition and healthcare in India. The company makes a difference at the community level through various interventions addressing undernutrition and malnutrition. Research and development into nutrition is a major component of Britannia corporate social responsibility. In order to undertake its CSR projects to address these causes, the company has set up a Britannia Nutrition Foundation (BNF) which is more than a decade old. It was set up with the goal of delivering every Child’s Right to Nutrition and Growth. BNF runs long term replicable programmes in various states. Community development is considered a focus area since BNF assumes responsibility for the nourishment and vitality of the whole community it works in.

When it comes to plastic in the manufacturing and supply chain, the company believes in reducing, recycling and recovering plastic. The R&D team is researching ways to reduce plastic in the offices, manufacturing process and distribution. One step was to remove plastic trays from the product portfolio. The R&D is working on creating 100% reusable packaging in line with the circular economy being embraced by international companies of repute.

Britannia CSR steps up to be of service for the people in times of crises. The COVID-19 pandemic is hands down the worst humanitarian crises the world has witnessed in the last 100 years. The Britannia corporate social responsibility team mobilised its people and resources to help those in need.

Since food is the core of the company’s business, providing essential foods was at the top of the list of activities in response to the pandemic. The Wadia Group gave out 1.35 crore meals (and meal equivalents) and 90 lakh packets of biscuits and bakery items across 19 states.

The team deployed workers in the supply chain infrastructure and joined hands with agencies to send essential food to the people whose lives were disrupted by coronavirus. Nutritious food was distributed to daily wage workers, migrant families and domestic help who had lost their livelihoods to children from low-income families and anganwadis.

Marico

At Marico Limited, the idea of social responsibility is viewed from the perspective of moral and ethical duty rather than an obligation. The company wants to ‘Make a difference’ across the spectrum. Chairman Harsh Mariwala is passionate about social welfare, philanthropy and climate change action.

Marico spent Rs. 19 crores on community welfare activities in FY 2019-20. The company has designed community sustenance initiatives to build and maintain a harmonious relationship with the local communities in and around operations while uplifting their lives in a sustainable and responsible manner. Marico’s flagship CSR programme is ‘Kalpavriksha’ directed at bettering the lives and productivity of coconut farmers. There are various key initiatives that are propagated as a part of Kalpavriksha such as increased current crop productivity, hybrid plantation, replantation, right water management and usage of technological intervention. Kalpavriksha has also launched several projects under its umbrella in different domains such as digital channel, farm care personnel, and training.

During the COVID crisis, the company spent Rs. 12 crores to support the fight against the pandemic. The company donated sanitisers worth Rs. 1 crore across various cities to frontline professionals including government organisations, police, hospitals and health staff. The company committed to raising Rs. 2 Crore in collaboration with GiveIndia. The proceeds will be invested in various hospitals to strengthen the health care system in this fight against COVID-19. For every rupee that is donated by individuals, the organisation has pledged to match it in order to achieve its target.

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This wastewater management project was aimed to recycle the wastewater and reuse it for irrigation & groundwater recharge along with rainwater harvesting. By analyzing the need and importance of sustainable water management, ABGUS has been continuously working in the fields of water conservation and water management.

The pond of Dhingi the village, that was being used for domestic wastewater falling in it through the village drains are about one acre in size. Keeping the two main objectives of the project, first “recycling & reusing the treated wastewater for irrigation” and second “preventing further contamination of groundwater”, the Seechewal Model of wastewater management was proposed by the organization ABGUS.

The project was planned to implement a combination of various processes through four-well systems of wastewater treatment for reuse other than human consumption, such as irrigation and gardening. Introduced by Baba Balbir Singh Seechewal, it is a primary treatment used in Seechewal, Punjab which removes heavy solid particles, oil separation, and remaining material from water. The water wells need to be cleaned regularly; otherwise, they produce very poor effluents with high suspended solids content, which can be detrimental to the constructed wetland and cause clogging of beds. To ensure continuous effective operation, the accumulative material therefore must be emptied periodically.

On the successful completion of the project, Rajesh Verma, Chief Functionary & Secretary; Akhil Bhartiya Gramin Uthan Samiti said, “Benefiting around 350 households and a total of 2,755 people, the project will reduce the usage of freshwater by providing an option of treated water to farmers aiming at water sustainability with appropriate technologies of Water Recycle-Reuse-Recharge.”

He also said that the CSR project has engaged, empowered, and evolved community sustained processes for water management and the strengthened community collectives. The capacitated Community Based Organization for watershed management will jointly work with secondary & territory stakeholders for Water Sustainability in the village.

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Taking a step forward to make this campaign a reality, Surf excel partnered with HelpAge India to reach out to their communities of senior citizens across the country and gift surprise festive hampers which included organic colours, colour balloons and a Holi special music playlist among other elements, thus including them in Holi celebrations. As a special surprise element, the hamper also included t-shirts with colour handprints of their near & dear ones who could not be with them this Holi. Aligned with the core messaging of the campaign of letting colours be the medium of togetherness this festive season, the team managed to help elders recreate the joy of celebrating Holi with their loved ones, despite the distance. Their delight and happiness were unmistakable when they unboxed these hampers to apply colour to their faces, and wear the colour embossed t-shirts which carried the personal touch of their loves ones.

With the impact of the pandemic and the ensuing isolation expected to continue in the near future especially for this vulnerable section of society, Surf excel has also made a donation towards this cause and is helping HelpAge India raise more funds to continue their good work.

Commenting on the collaboration, Prabha Narasimhan, Executive Director & VP – Home Care, South Asia, Hindustan Unilever Ltd, said, “In our various Holi campaigns, the brand has always shown how the colours of Holi can be a force for good, bringing people together. This year, with the current reality of the pandemic, and a fantastic campaign idea to show how colours could reach where our hands cannot, we felt that we had a unique opportunity to not just take our idea to consumers, but also make a meaningful difference through our actions. The partnership with HelpAge India is a continuation of the same promise and spirit.  With their credibility and significant body of good work in this space, they were the right partner for us to bring this promise alive on ground.  To watch the elders experience the closeness and warmth of a familial touch despite staying apart, truly made Holi complete for all of us.”

Speaking about the collaboration, Rohit Prasad, CEO, HelpAge India, said, “Our elderly community faced huge challenges due to Covid 19 and continue to do so. Many have children & grandchildren living in different cities and across the globe, unable to travel due to the current circumstances. This Holi we wanted to connect the two generations and bring back laughter and color in the lives of our elderly who faced isolation, anxiety and loneliness all of last year. HelpAge India is thrilled to associate with the ‘Rang Achhe Hain’ campaign and hope together we will be able to bring the much needed warmth and cheer in the lives of our elderly family.”

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