The report underscores the urgency of adopting a comprehensive approach to address the contributing factors to these accidents, including speeding, reckless driving, drunken driving, and non-compliance with traffic regulations. It is crucial that we strengthen enforcement mechanisms, enhance driver education and training programs, and invest in improving the condition of roads and vehicles.

The Ministry of Road Transport and Highways, Government of India observes National Road Safety Month from 18^th January to 17^th February, every year with an aim to highlight road safety issues. Major companies, hospitals and non-profit organisations operating in India have taken up CSR initiatives from time to time to raise awareness on road safety and promote safe driving. The CSR Journal takes a look into some of the recent initiatives for road safety.

Top CSR projects for road safety

1 lakh helmets distributed for road safety in Rajasthan

Steelbird Hi-tech Ltd, two-wheeler helmet manufacturer, has provided 1-lakh units of BIS certified high-quality two-wheeler helmets to Road Safety Ambassadors through its partnership with the Rajasthan Road Safety Society. These helmets are made available to the ambassadors ensuring that the message of safe riding practices reaches a wider audience and helps in creating a safer driving culture of road safety.

Rajasthan Road Safety Society in support of Steelbird Hi-Tech has distributed the helmets to various organisations such as Aavas Financiers Ltd. (with 29,600 units), Kogta Finance Ltd. (5,000 units), Bhilwara Dairy (15,000 units), Seth Sanwaria Temple Trust (13,000 units), Ministry of Road Transport & Highways (Advocacy Scheme – 6,000 units), Public Works Department (Sushma Yojana – 10,000 units), Hindustan Zinc Ltd. (3,000 units) and (18000 units to) Chittorgarh Gram Sanstha.

All Road Safety Ambassadors have been trained by National Road Safety Gold Medalist Dr. Virendra Singh Rathore and his expert team, ensuring that every helmet recipient also becomes a committed messenger of road safety.

Maruti Suzuki to automate 21 driving license test tracks under CSR initiative

In a step to enhance road safety in Rajasthan, Maruti Suzuki India Limited has signed a Memorandum of Agreement with the Transport Department, Government of Rajasthan, to automate 21 driving license test tracks. These tracks will be set up in 20 major cities in the state, namely at Alwar, Baran, Barmer, Bharatpur, Bikaner, Chittaurgarh, Churu, Dausa, Dholpur, Didwana, Dungarpur, Hanumangarh, Jaipur, Jhalawar, Jodhpur, Kota, Rajsamand, Bhilwara, Sikar and Udaipur.

The MoA was signed in the august presence of Hon’ble Chief Minister of Rajasthan, Shri Bhajan Lal Sharma and Hon’ble Deputy Chief Minister & Minister, Transport and Road Safety, Government of Rajasthan, Dr. Prem Chand Bairwa. The MoA was signed by Smt. Shuchi Tyagi, Secretary & Transport Commissioner, Government of Rajasthan, and Mr. Tarun Agarwal, Senior Vice President, Corporate Social Responsibility (CSR), Maruti Suzuki. The initiative is funded by Maruti Suzuki, as part of its CSR.

The ADTTs will serve Two-Wheeler (TW) and Light Motor Vehicle (LMV) driving license applicants. These ADTTs will be equipped with high-definition cameras, RFID sensors, real-time analytics, and an integrated IT system to enable fully computerized, rule-based testing, in compliance with Central Motor Vehicle Rules (CMVR). The evaluation process is designed to be objective and eliminates human bias and error.

Eye Care Campaign Launched to Drive Road Safety in Gujarat

Unifeeder has partnered with VisionSpring Foundation to launch a three-month long vision screening programme for commercial vehicle drivers and allied transport workers in the Kutch District of Gujarat, to help enhance road safety.

The vision screening programme aims to examine approximately 9,000 drivers and allied transport workers to help detect general vision impairments and provide a pair of free corrective glasses based on their diagnosis. In case of suspected eye conditions such as cataracts or glaucoma, they will be referred to local charitable or government eye care centres for necessary treatment.

CSR of Continental Automotive Components for road safety of the visually impaired in Bengaluru

In an attempt to make public transport inclusive and increase convenience of visually impaired passengers, the Bengaluru Metropolitan Transport Corporation (BMTC) is all set to launch ‘On Board’. This is an assistive technology aimed at supporting visually impaired passengers while travelling, which is being implemented with CSR support.

Developed collaboratively by the Indian Institute of Technology (IIT) in New Delhi, and a few companies, the ‘On Board’ system consists of two key components: an external device fitted on the bus and a remote device provided to the user. Over 500 visually impaired individuals have already been trained on how to use the device.

When a bus approaches the station where a visually impaired person is waiting, they can press the “Find” button on their remote device. The device will then announce the bus’s route number. If it’s the correct bus for their destination, they can press the “Select” button. This action sends a message to a communication device on the bus, alerting the driver and conductor that “a visually challenged passenger is about to board, please halt for longer.” The same process is followed when a visually impaired person needs to alight from the bus.

The assistive technology ‘On Board’ has been funded through CSR initiative. It is backed by Corporate Social Responsibility (CSR) initiative of Continental Automotive Components Pvt Ltd, which collaborated with Bangalore Metropolitan Transport Corporation for installing the assistive devices on the buses.

Initiative to Advance Gender-Responsive Road Safety

In a move toward inclusive and sustainable mobility, the Traffic and Road Safety Wing of Punjab Police recently signed a Memorandum of Understanding (MoU) with Hartek Foundation, establishing a collaborative framework aimed at advancing road safety through a gender-responsive and data-driven approach.

Additionally, this partnership shall support R&D on enhancing the visibility and safety of the traffic officials on the road through solar powered infrastructure like traffic aid posts, halting stations, solar helmets etc.

The MoU reflects a shared commitment to strengthening road safety systems by collecting and utilizing sex- and age-disaggregated data, addressing gender disparities in transport infrastructure, and creating safer, more accessible public spaces. It also envisions increasing the participation of women in both decision-making and operational roles in the transport and public safety sectors.

The first initiative under this MoU is the launch of the Punjab Police–Hartek Foundation Fellowship “SAAHAS” (Safe Access and Advancement for Her through Awareness and Sustainability). This pioneering fellowship—India’s first of its kind initiated by a Police Department—will be implemented through the Punjab Road Safety and Traffic Research Centre. It aims to support research, innovation, and on-ground interventions that promote gender-equitable mobility solutions in alignment with SDG 3, 9, and 11.

Transport Corporation of India’s flagship CSR initiative for road safety ‘TCI Safe Safar’

In a country where road accidents claim over 1.7 lakh lives annually, Transport Corporation of India Ltd. (TCI), India’s leading integrated supply chain and logistics solutions provider, runs its flagship CSR initiative TCI Safe Safar, which is aimed at making roads safer.

Aligned with the Ministry of Road Transport and Highways’ (MORTH’s) vision for road safety, TCI Safe Safar is focused on high-accident zones such as Bengaluru to Chennai, Chennai to Salem, Greater Noida to Agra, and Agra to Lucknow along India’s national highways. The initiative’s educational efforts include promoting safety norms on crucial issues like ‘drinking and driving,’ ‘using mobile phones while driving,’ and ‘taking adequate rest during long hauls,’ among others.

Since its inception in 2019, TCI Safe Safar has operated across India on two fabricated trucks, featuring interactive street plays that combine humour with important safety messages. Over the last five years, the initiative has impacted the lives of over 11.6 lakh people, covering 78,000 kilometers of India’s highways, as per an announcement by the company.

Maruti Suzuki’s CSR to automate 5 driving test tracks in Bihar

Maruti Suzuki India Limited (MSIL) has signed a Memorandum of Agreement (MoA) with the Transport Department, Government of Bihar, to automate five driving license test tracks in the State.

These tracks will be located in Bhagalpur, Darbhanga, Gaya, Purnia, and Saran. The automation of these test tracks is part of Maruti Suzuki’s ongoing commitment to improving road safety through its Corporate Social Responsibility (CSR) initiatives.

The Automated Driving Test Tracks will be used for both Two-wheeler and Light Motor Vehicle driving license tests. The process aims to eliminate human intervention, ensuring a more comprehensive, efficient, and transparent evaluation of license applicants. With automated systems in place, the tests will be more standardized and aligned with the Central Motor Vehicle Rules, with results generated automatically.

Maruti Suzuki’s initiative is set to expand further. The company has already automated 27 driving test tracks across several states, including Delhi, Uttar Pradesh, Uttarakhand, Bihar, and Haryana. With the addition of these five new tracks in Bihar, Maruti Suzuki aims to increase the total number of automated driving test tracks to 44 across India.

JK Tyre’s partnership with Delhi Traffic Police for road safety

JK Tyre & Industries Ltd. partnered with the Delhi Traffic Police to organize a comprehensive Road Safety Awareness Week. This initiative, held as part of National Road Safety Month (January 1–31, 2025) spearheaded by the Ministry of Road Transport and Highways (MoRTH), aimed to foster responsible driving habits and reduce road accidents.

Under the theme ‘Sadak Suraksha Jeevan Raksha,’ the initiative commenced on January 16, 2025, at the Delhi Police Traffic Training Park, BKS. The program featured a series of engaging awareness activities conducted at high-traffic zones across the city. In collaboration with the Delhi Traffic Police, JK Tyre intensified its efforts to promote road safety and instil safer driving practices. Over six days, the company conducted interactive sessions at key traffic intersections, including ITO, Connaught Place, Punjabi Bagh, and Dhaula Kuan. These sessions emphasized crucial safety measures such as adherence to traffic rules, the importance of wearing helmets and seat belts, and the dangers of mobile phone usage while driving.

Beyond this initiative, JK Tyre continues to lead various road safety education programs through strategic collaborations with authorities. The company actively trains truckers, drivers, school children, and the general public on vital safe driving practices. Additionally, JK Tyre’s flagship annual event, the JK Tyre – Constitution Club Rally for Parliamentarians, garners participation from Members of Parliament, diplomats, and policymakers to champion the cause of road safety in the national capital.

Zuno General Insurance’s ‘Talking Zebra’ campaign for road safety

Zuno General Insurance, formerly known as Edelweiss General Insurance launched a unique road safety awareness initiative, ‘The Talking Zebra’ to educate motorists and pedestrians about the importance of following traffic rules in an engaging and memorable way.

This initiative, spanning from 16th Jan to 25th Jan was aimed to promote responsible driving habits for safer roads and aligns with the Ministry of Road Transport and Highways’ (MoRTH) declaration of January as Road Safety Month.

The Talking Zebra campaign featured a witty and interactive Zebra that is brought to life at traffic signals. As part of the campaign, a promoter dressed as a zebra interacted with commuters at busy traffic signals in six major cities – Mumbai, Goa, Kolkata, Delhi, Hyderabad, and Bengaluru. The mascot interacted with drivers and pedestrians, using wit, and humor to make road safety a topic everyone wants to talk about and a real concern. The Talking Zebra reminded everyone to “Keep your cool, follow traffic rules” while promoting essential practices like respecting zebra crossings, stopping at red lights, and avoiding jaywalking.

Helmets Distributed to Lucknow Police to Strengthen Road Safety

IIFL Home Finance Ltd. has partnered with the Uttar Pradesh Police to promote road safety in Lucknow as part of its Corporate Social Responsibility (CSR) efforts. In a significant step towards protecting the uniform personnel, the company distributed 200 helmets to Lucknow police at Traffic Police Commissionerate reinforcing the critical need for road safety awareness.

The event was attended Prabal Pratap Singh, Deputy Commissioner, Traffic Police, Lucknow; Ashok Kumar Singh, Additional Deputy Commissioner, Traffic Police, Lucknow; Indra Pal Singh, Assistant Commissioner, Traffic Police, Lucknow; Subodh Kumar Jaiswal, Assistant Commissioner, Traffic Police, Lucknow; J.N Asthana, Assistant Commissioner, Traffic Police, Lucknow.

CSR of Honda India to empower women and enhance road safety

In May this year, Honda India announced that it has started a Corporate Social Responsibility (CSR) programme named ‘Stree Sarthee’ to empower women and enhance road safety. Under this programme, female cab drivers will be trained at the Institute of Driving Training and Research (IDTR) in Karnal. The initiative aims to provide women with economic opportunities in the transportation sector.

IDTR plans to train over 250 female participants initially, with further expansion to other centres across India, including Gurugram. Honda’s broader goal is to train a total of 3,000 women across the nation. Training sessions at IDTR consist of 80 hours spread over 5 days, covering road safety rules, defensive driving techniques, driving simulators, a technologically equipped driving lab, and on-track driving training. The CSR program is part of a Memorandum of Understanding (MOU) involving Honda’s IDTR as the training partner, the National Skill Development Corporation (NSDC) as the nodal agency, and Kedman Skilling as the mobilization partner.

Honda Motorcycle and Scooter India runs the National Road Safety Awareness Campaign in different states across the country with a commitment to fostering a culture of safe riding on Indian roads.

During the campaign, HMSI reaches out to school students and staff members to raise awareness about safe riding practices. The company’s road safety instructors utilize age-appropriate road safety learning programmes to ensure that road safety awareness is effectively retained among all participants. The purpose is to promote responsible road usage and cultivating safe riding habits.

These Road Safety awareness programmes are interactive and engaging, catering to a wide range of age groups, from children to youth and are conducted in schools, colleges, government institutions, and non-governmental organisations. Through activities such as interactive games, role-playing, virtual experiences, and more, the goal is to raise awareness and encourage responsible road behaviour among all road users. This awareness initiative has already reached over 5.7 million Indians, as per an announcement made by Honda in September 2023.

CSR of Gulf Oil Lubricants

Gulf Oil Lubricants India Ltd. joined forces with the Lazy Rangers Motorcyclists Confederation in August 2023 to foster road safety awareness and advocate responsible riding habits. Gulf Oil chose the delivery partners’ community to distribute 100 helmets in the presence of the Navi Mumbai Traffic Police, underscoring the importance of governmental support in promoting road safety. By distributing helmets to the delivery partners who are always on the road for their livelihood, the initiative not only encourages the use of safety gear but also reinforces the shared responsibility of all road users in curbing preventable accidents.

CSR of SBI General Insurance

SBI General Insurance associated with Doers NGO, to support Himachal Pradesh police in bringing down the number of road mishaps in January 2023.

Under the CSR programme, SBI General provided a well-equipped ambulance which will provide immediate medical care to the road accident victims in Mandi district within the ‘Golden hour’. The association involves SBI General, Doers NGO, Himachal Pradesh Police and Civil Hospital, Sundarnagar with an aim to provide timely treatment and facilitate lifesaving medical resources for road accident victims.

Apart from this, in association with Himachal Pradesh Police, SBI General has also provided road signages to increase awareness and highlight cautions at various accident-prone areas on the highway, thereby aiming to prevent road mishaps.

CSR of AU Small Finance Bank

AU Small Finance Bank partnered with the Centre for CSR & Sustainability Excellence, the not-for-profit implementation arm of Innovative Project Management Services Pvt Ltd, to implement a CSR project on road safety awareness in Meerut, Agra, Kanpur, and Lucknow in April 2023. The project was implemented at the local level by Apna Theater Sansthan, a non-profit organisation.

The project is aimed at imparting education on the importance of road safety and risks associated with unsafe driving, creating awareness on road safety requirements, promoting road safety in schools and colleges, and sensitizing road users through road safety campaigns, IEC, use of mascots, and street shows.

Long or Short, get news the way you like. No ads. No redirections. Download Newspin and Stay Alert, The CSR Journal Mobile app, for fast, crisp, clean updates!

App Store –  https://apps.apple.com/in/app/newspin/id6746449540 

Google Play Store – https://play.google.com/store/apps/details?id=com.inventifweb.newspin&pcampaignid=web_share

The post Top CSR initiatives for Road Safety in India appeared first on The CSR Journal.

Roads in Bihar will now be looked after by AI, so that road accidents are at least and people can reach safe home. To reduce the road accident in the state, the Electronic Monitoring and Information of Road Safety will be done under the Capital Investment Scheme 2025-26 of the Central Government, in which the expenditure will be borne by them.

This scheme will be expanded to speed camera, CCTV, speed gun, body camera from place to place. Along with this, a new device will be used. Which will be technically developed technically with the current device. Work has started under road safety regarding this. AI’s cooperation will also be taken in this.

Plan to increase monitoring through electronic devices

Currently there is a plan to increase monitoring through electronic devices on NH and SH, there are plans to monitor 138 accident prone places, treaty sites, more density divisions and important intersections in 10 districts. For this, guidelines have been sent to the officers posted in the districts.

At the same time, a goal has been sought to meet all the deficiencies identified in the reasons for road accident. In these places, the team of all the departments related to road safety will jointly prepare a report. Based on this, the reasons for the accident on dangerous roads will be dealt with.

E-detection system will work at all crowded crossing

According to the traffic department, this system automatically checks the validity of fitness, insurance, and pollution certificate by capturing or entrying the number of vehicles on toll plates. Automatic e-challan is issued if the document is found to be found. This system will also be expanded.

Long or Short, get news the way you like. No ads. No redirections. Download Newspin and Stay Alert, The CSR Journal Mobile app, for fast, crisp, clean updates!

App Store –  https://apps.apple.com/in/app/newspin/id6746449540 

Google Play Store – https://play.google.com/store/apps/details?id=com.inventifweb.newspin&pcampaignid=web_share

The post Bihar’s roads in 10 districts to be monitored by AI to prevent accidents appeared first on The CSR Journal.

“I am planning to make a law that horns of all vehicles should be in Indian musical instruments so that it is pleasant to hear. Flute, tabla, violin, harmonium,” Gadkari was quoted as saying by news agency PTI.

Similar proposal by Gadkari earlier

This is not the first time that Gadkari has proposed such a law in the country. In 2021, the minister had said he was planning to introduce a law to make sound of Indian musical instruments mandatory as a horn for vehicles.

India earning significant revenue from automobile exports

Gadkari also highlighted the strength of India’s automobile industry, noting that the country earns significant revenue from the export of two-wheelers and cars. He shared that the industry, valued at Rs 14 lakh crore in 2014, has now grown to Rs 22 lakh crore.

Furthermore, he announced that India has overtaken Japan to become the third-largest automobile market globally, after the United States and China.

Govt of India trying to reduce air pollution caused by transport sector

Gadkari also highlighted that the transport sector is responsible for 40% of the country’s air pollution. To combat this, the central government is actively promoting the adoption of green and biofuels such as methanol and ethanol for vehicles.

The post Flute, Tabla, Violin, and Harmonium to make Traffic Jams Entertaining in India appeared first on The CSR Journal.

The truckers were protesting against a new law that prescribes punishment of up to 10 years’ imprisonment or a maximum penalty of Rs 7 lakh for those who run away without informing authorities after causing serious road accidents.

As per the Annual Report on ‘Road Accidents in India-2022’ published by the Ministry of Road Transport and Highways, a total of 4,61,312 road accidents have been reported by Indian states and Union Territories during the calendar year 2022, which claimed 1,68,491 lives and caused injuries to 4,43,366 persons. This marks an increase of 11.9% in accidents, 9.4% in fatalities, and 15.3% in injuries compared to the previous year.

The report underscores the urgency of adopting a comprehensive approach to address the contributing factors to these accidents, including speeding, reckless driving, drunken driving, and non-compliance with traffic regulations. It is crucial that we strengthen enforcement mechanisms, enhance driver education and training programs, and invest in improving the condition of roads and vehicles.

The Ministry of Road Transport and Highways, Government of India observes National Road Safety Month from 18^th January to 17^th February, every year with an aim to highlight road safety issues. Major companies, hospitals and non-profit organisations operating in India have taken up CSR initiatives from time to time to raise awareness on road safety and promote safe driving. The CSR Journal takes a look into some of the recent initiatives for road safety.

CSR of Honda Motorcycle and Scooter India

Honda Motorcycle and Scooter India runs the National Road Safety Awareness Campaign in different states across the country with a commitment to fostering a culture of safe riding on Indian roads.

During the campaign, HMSI reaches out to school students and staff members to raise awareness about safe riding practices. The company’s road safety instructors utilize age-appropriate road safety learning programmes to ensure that road safety awareness is effectively retained among all participants. The purpose is to promote responsible road usage and cultivating safe riding habits.

These Road Safety awareness programmes are interactive and engaging, catering to a wide range of age groups, from children to youth and are conducted in schools, colleges, government institutions, and non-governmental organisations. Through activities such as interactive games, role-playing, virtual experiences, and more, the goal is to raise awareness and encourage responsible road behaviour among all road users. This awareness initiative has already reached over 5.7 million Indians, as per an announcement made by Honda in September 2023.

CSR of Gulf Oil Lubricants

Gulf Oil Lubricants India Ltd. joined forces with the Lazy Rangers Motorcyclists Confederation in August 2023 to foster road safety awareness and advocate responsible riding habits. Gulf Oil chose the delivery partners’ community to distribute 100 helmets in the presence of the Navi Mumbai Traffic Police, underscoring the importance of governmental support in promoting road safety. By distributing helmets to the delivery partners who are always on the road for their livelihood, the initiative not only encourages the use of safety gear but also reinforces the shared responsibility of all road users in curbing preventable accidents.

CSR of SBI General Insurance

SBI General Insurance associated with Doers NGO, to support Himachal Pradesh police in bringing down the number of road mishaps in January 2023.

Under the CSR programme, SBI General provided a well-equipped ambulance which will provide immediate medical care to the road accident victims in Mandi district within the ‘Golden hour’. The association involves SBI General, Doers NGO, Himachal Pradesh Police and Civil Hospital, Sundarnagar with an aim to provide timely treatment and facilitate lifesaving medical resources for road accident victims.

Apart from this, in association with Himachal Pradesh Police, SBI General has also provided road signages to increase awareness and highlight cautions at various accident-prone areas on the highway, thereby aiming to prevent road mishaps.

CSR of AU Small Finance Bank

AU Small Finance Bank partnered with the Centre for CSR & Sustainability Excellence, the not-for-profit implementation arm of Innovative Project Management Services Pvt Ltd, to implement a CSR project on road safety awareness in Meerut, Agra, Kanpur, and Lucknow in April 2023. The project was implemented at the local level by Apna Theater Sansthan, a non-profit organisation.

The project is aimed at imparting education on the importance of road safety and risks associated with unsafe driving, creating awareness on road safety requirements, promoting road safety in schools and colleges, and sensitizing road users through road safety campaigns, IEC, use of mascots, and street shows.

CSR of Meyer Organics

Meyer Organics Pvt. Ltd recently concluded a Corporate Social Responsibility (CSR) initiative to promote road safety in Mumbai. The event, titled the “Safe Riders’ Seminar & Helmet Distribution,” took place at Vidyalankar School of Technology in Mumbai and the office of the Joint Commissioner of Police (Traffic) in Worli, Mumbai. As part of the initiative, discussions were held highlighting the importance of road safety, wearing standardised helmets and responsible driving. A total of 500 helmets were distributed to the guests attending the event including students.

CSR of Nanavati Super Speciality Hospital

 Nanavati Super Speciality Hospital, in collaboration with Mumbai Traffic Police, organised, ‘Bikeathon—Ride to Road Safety’ in February, 2021. The motorcycle rally culminated a month-long road safety campaign as a part of the first ever National Road Safety Month 2021. The objective of the campaign was to create awareness about road safety regulations and create an army of effective first responders in the event of road accidents.

As a part of the campaign, Nanavati Super Speciality Hospital, under the guidance of Mumbai Traffic Police, organised the rally with prominent motorcycle groups to spread awareness about road safety norms and guidelines. Over 50 motorcyclists included citizens, top management of Nanavati Hospital, doctors, support staff and traffic policemen.

During the month-long campaign trail, a team of trained emergency medical experts from Nanavati Hospital offered Basic Life Support (BLS) and Cardiopulmonary Resuscitation (CPR) training to employees of Mumbai Traffic Police, Mumbai Police and their families at Police Colony of Santacruz. Similar workshops along with educative skits by Mumbai Traffic Police were organized for citizens at four prominent city malls and Juhu Chowpatty.

CSR of Exide Life Insurance

Exide Life Insurance launched a film, #YouNeverRideAlone, as a part of their CSR campaign, Helmet Saves in March 2021. The film is aimed to act as a wake-up call for people to take Road safety seriously.

The film opens to a man riding his motorbike enjoying the bright and sunny day. His helmet hangs by the handle unattended. The scene then cuts to the man’s parents, pregnant wife and young child standing symbolically on the same bike as he rides. There is a look of concern on their faces as the man approaches speed-breakers on the road, while the man seems oblivious of the danger. Thankfully, at the last moment, the man manages to stabilize his bike and makes it over the speed-breakers safely. This however jolts him into reality. He looks in his rearview mirror, and realizes that his family and their responsibility is always riding with him, no matter where he is. The film ends with the man making the smart choice of protecting himself with a helmet, for the sake of his family.

The post Top CSR initiatives for Road Safety in India appeared first on The CSR Journal.

LAccMI aims to revolutionize rural travel, ensuring that communities have affordable access to essential services and opportunities. The initiative holds the promise of enhancing accessibility for a staggering 62,291 educational institutions, while potentially creating a remarkable 37,652 direct and indirect employment prospects. Projections foresee a substantial revenue generation of Rs. 45 billion within the upcoming five years. Notably, this undertaking is poised to make significant contributions towards advancing the UN Sustainable Development Goals, particularly in areas of economic development, industrial innovation, infrastructure enhancement, sustainable urban community development, and the promotion of responsible consumption and production practices. Additionally, it holds the key to unlocking Odisha’s untapped potential for rural tourism, linking breathtaking sites like Bonda Hills and Mahendragiri.

What makes this initiative truly special is the active involvement of women’s Self-Help Groups linked with Mission Shakti. These groups will not only act as conductors on the buses, collecting fares and maintaining cleanliness, but will also promote women’s empowerment and community welfare.

Diptesh Kumar Pattnayak, IPS, Chairman-cum-Managing Director, OSRTC, says, “OSRTC, with Palladium as PMU, is immensely proud to have collaborated with the Government of Odisha in bringing the LAccMI initiative to life. This scheme underscores Odisha Government’s unwavering commitment to serving the people of Odisha and fostering inclusive development. As we look ahead, our shared vision is to further expand and make this scheme a huge success, reaching even more communities and delivering enhanced accessibility to all corners of our vibrant state.”

Amit Patjoshi, CEO, Palladium India also adds, “By bridging the connectivity gap, LAccMI will break down the barriers that have kept rural people isolated and marginalized for generations. Accessible transportation for rural communities is not just about connecting people; it’s about unlocking opportunities. Palladium India is proud to be a part of this initiative that fosters economic growth, and promotes social integration, creating a pathway for inclusive development.”

The post World Sustainable Transport Day: How Odisha is transforming rural transport with LAccMI scheme appeared first on The CSR Journal.