Red FM took the initiative to support Rahul and provide him with a job through the campaign. This job would aid him to meet his basic requirements for training as a track and field athlete. Rahul’s CV was floated on social media, and listeners supported him secure a job as a coach and trainer at a school in Delhi. During the campaign, his medals and trophies were circulated around different offices and places in Delhi for people to support him and get inspired through his struggles.

Reflecting on the initiative, Nisha Narayanan, Director & COO, RED FM, and Magic FM, said, “We at Red FM take pride in our continuous efforts to empower individuals and promote the amazing potential of our country. Through initiatives like Umeed ki Run, we are thrilled to extend our support to athletes like Rahul, who aspire to achieve greater heights. I am glad to see Rahul’s unwavering dedication and consistent performance. As a brand that celebrates talents from all backgrounds, we are honored to be a part of his journey. On behalf of Red FM, I extend my heartfelt wishes to Rahul for all his future endeavors.”

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The first phase of the campaign commenced today as Canon partnered with RED FM and facilitated an engaging session for the children of Faridabad SOS village at the RED FM office in Noida. The company  has been supporting the education and overall development of children from SOS villages across India.

The Learning Beyond Books initiative by the organization believes in the power of experience. Adhering by this, RED FM employees and Canonites collaboratively engaged with the children through exciting activities during the visit. The children were welcomed at the RED FM office with a special flash mob.

An interactive session between the kids and the radio jockeys (RJs) was also conducted wherein the RJs educated the children around radio journalism as a profession, and shared interesting anecdotes from their career. Children got an opportunity to see the programming and recording room live and were told more about a profession in the radio industry.

Kazutada Kobayashi, President & CEO, Canon India said, “Along with ‘media and communciations’, we are selecting other themes like ‘Corporate and Health’, ‘Education and Sports, ‘Arts and Entertainment’. With focused, sustainable subjects that enlighten children on the professions they can choose in the future, we also focus on integral and basic issues of living like hygiene, water and energy conservation.”

Gary Lee, CFO and VP, Canon India, said “The media and communications industry plays a pivotal part in shaping our lives, and further empowers people across the walks of society to express their opinions. At Canon, I work closely with the communications team and hence understand the multitude of opportunities the communication industry can provide to the children. With the newest chapter of ‘Learning Beyond Books’ focusing on the importance of communications industry, we expect the children to become more creative, expressive and confident.”

Canon’s CSR endeavours are driven by their corporate philosophy of ‘Kyosei’, which mean the ‘spirit of living and working together for the common good’. Education is an intrinsic part of Canon’s ‘4E’ policy of CSR, which focuses on Environment, Education, Eye Care and Empowerment.

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