नौकरी की तलाश में आई थी, दर्द से जूझती रही

मृतका की पहचान कीर्तना के रूप में हुई है, जो मूल रूप से कर्नाटक के कलाबुरगी जिले के सलहल्लि गांव की रहने वाली थी। करीब दो महीने पहले वह नौकरी की तलाश में तुमकुरु जिले के ब्याठा गांव में अपने मामा के घर आई थी। काम नहीं मिलने के कारण वह वहीं रह रही थी। परिजनों के मुताबिक, इस दौरान वह लंबे समय से गंभीर पेट दर्द और माहवारी से जुड़ी परेशानी से जूझ रही थी।

‘नॉर्मल’ समझकर टाल दिया गया गंभीर दर्द

परिवार का कहना है कि कीर्तना को पीरियड्स के दौरान इतना तेज दर्द होता था कि कई बार वह रोजमर्रा के काम भी नहीं कर पाती थी। हालांकि, इस दर्द को आम तौर पर “नॉर्मल पीरियड पेन” मानकर ज्यादा गंभीरता से नहीं लिया गया। समय के साथ यह शारीरिक पीड़ा मानसिक तनाव में बदलती चली गई।

घर में अकेली थी, उठाया खौफनाक कदम

पुलिस के अनुसार, घटना वाले दिन घर में कोई मौजूद नहीं था। अकेलेपन और लगातार बनी असहनीय शारीरिक पीड़ा के बीच कीर्तना ने यह आत्मघाती कदम उठा लिया। जब परिजन घर लौटे तो घटना की जानकारी हुई, जिसके बाद पूरे परिवार पर दुखों का पहाड़ टूट पड़ा।

गांव में मातम, हर कोई सदमे में

घटना की खबर फैलते ही ब्याठा गांव में सन्नाटा पसर गया। स्थानीय लोग और रिश्तेदार इस बात से स्तब्ध हैं कि इतनी कम उम्र में एक लड़की को इस तरह अपनी जान गंवानी पड़ी। गांव में शोक का माहौल है और हर कोई यही सवाल कर रहा है कि अगर समय रहते उसकी परेशानी को गंभीरता से लिया जाता, तो शायद उसकी जान बचाई जा सकती थी।

पुलिस जांच जारी, पोस्टमॉर्टम रिपोर्ट का इंतजार

सूचना मिलने पर क्याथासंद्रा पुलिस मौके पर पहुंची और शव को पोस्टमॉर्टम के लिए भेजा गया। पुलिस ने मामला अप्राकृतिक मौत (Unnatural Death Case) के तहत दर्ज किया है। अधिकारियों का कहना है कि सभी पहलुओं से जांच की जा रही है और पोस्टमॉर्टम रिपोर्ट आने के बाद ही अंतिम निष्कर्ष निकाला जाएगा।

समाज के लिए चेतावनी

यह घटना एक बार फिर इस ओर ध्यान दिलाती है कि महिलाओं के menstrual health और chronic pain को हल्के में लेना कितना खतरनाक हो सकता है। पीरियड्स का हर दर्द सामान्य नहीं होता। कई बार यह गंभीर शारीरिक और मानसिक समस्याओं का संकेत भी हो सकता है। विशेषज्ञों का मानना है कि समय पर मेडिकल सलाह और मानसिक सहयोग ऐसी घटनाओं को रोका जा सकता है।

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The post Menstrual Pain को ‘सामान्य’ समझना पड़ा भारी, असहनीय Periods के दर्द से परेशान 19 साल की लड़की की मौत appeared first on The CSR Journal.

Even though we are progressing as a nation and winning accolades on the global stage, rural India continues to battle challenges like poor menstrual hygiene, taboos, superstitions and lack of awareness.

It is a shocking fact that menstruation acts as a major barrier to girls’ education and women’s participation in the workforce in rural area even today.

On April 10, 2023, the Supreme Court of India called for a ‘Uniform National Policy’ to be developed by the Central Government, in consultation with States and Union Territories, to ensure menstrual hygiene in schools. The policy aims to provide sanitary pads, vending and disposal mechanisms, and exclusive washrooms for girl students in schools.

The Government of India (GoI) addresses menstrual hygiene through several inter-ministerial policies and schemes, most notably the Menstrual Hygiene Scheme (MHS) under the National Health Mission and the provision of subsidized sanitary pads under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP).

The Swachh Bharat Mission (SBM) has incorporated Menstrual Hygiene Management (MHM) into its guidelines, focusing on developing national guidelines, promoting behaviour change, and supporting villages with waste management solutions like incinerators and deep burial pits.

A Menstrual Hygiene Policy for School Going Girls was approved in November 2024 to enhance MHM standards in government schools by focusing on awareness, product access, and proper disposal facilities, including separate toilets.

The CSR Journal takes a look at some of the latest Corporate Social Responsibility (CSR) initiatives which aim to raise awareness around menstrual health and hygiene in India thus empowering adolescent girls and women.

Top CSR projects working towards menstrual health and hygiene in India 

Campaign to Empower Rural Women With Sustainable Menstrual Hygiene

Centre For Transforming India (CFTI), a nonprofit organisation dedicated to rural transformation, has announced launch of “The Cup Of Care” campaign to help provide low-income, middle-aged women in Raigad with affordable menstrual hygiene solutions.

The Campaign aims to provide a dignified, environmentally friendly menstrual hygiene option with menstrual cups. At least 42% of women still rely on unhygienic methods, as menstrual hygiene challenges are severe in Maharashtra. It is even worse in states like Uttar Pradesh (69.4%), Bihar (67.5%), and Madhya Pradesh (64.8%). The high price of sanitary napkins creates financial barriers for women; due to the “pink tax,” GST-free menstrual cups produce a long-term, more affordable solution.

Medically tested silicone menstrual cups give 12 hours of leak-proof protection to help prevent rashes, infections, and discomfort for women working in agriculture or the informal sector without access to clean toilets during the day.

The Campaign aims to create conversations, provide females with an eco-friendly lifestyle choice, and generate less waste. While empowering them to choose their own solutions for the long term by promoting the use of menstrual cups.

NTPC Bongaigaon donates sanitary napkin incinerators to Bodoland and Kokrajhar Universities

As part of its commitment to community health and women empowerment, NTPC Bongaigaon under its Corporate Social Responsibility (CSR) initiative, in collaboration with the District Administration, Kokrajhar, and the Bardwi Shikla Ladies Club, NTPC Bongaigaon, donated seven sanitary napkin incinerators, five to Bodoland University and two to Kokrajhar University.

The provision of sanitary napkin incinerators will help in ensuring safe, hygienic, and eco-friendly disposal of menstrual waste on university campuses. They stressed that such interventions are vital in addressing menstrual hygiene challenges, breaking taboos, and enabling students to pursue education with confidence and dignity.

CSR of Bharat Petroleum Corporation Limited (BPCL) in government schools of rural India

BPCL installed sanitary napkin vending and incinerator machines in government schools and communities, renovated toilets and constructed community toilet units to improve hygiene standards. Recent installations include six incinerator machines in government-aided schools in Chennai in July 2024 and multiple installations in Rajgarh, Madhya Pradesh, and Salempur, Uttar Pradesh, in FY 2023-24. These machines provide access to sanitary napkins and ensure their safe disposal, contributing to girls’ well-being and the environment.

CSR of IRCLASS Systems and Solutions

IRCLASS Systems and Solutions Pvt Ltd, a company promoted by Indian Register of Shipping which looks into Testing, Inspection & Certification requirement of Industry to achieve Quality, Safety and Reliability across value chain has launched a CSR project titled ‘Hygiene and Menstruation for Health and Dignity’. The project is aimed at improving menstrual health and hygiene practices among rural women and adolescent and girls in Maharashtra.

Located in Kelwad, Ahilyanagar, the project aims to break taboos around menstruation faster dignity and support the health and well being of women in underserved communities. The initiative supports a social innovation startup funded through ISSPL’s CSR Funds and is powered by made in India machinery. Under the brand name ‘Lady Lotus’, the project has established a sustainable unit for the production of low-cost high-quality sanitary napkins tailored to meet the needs of rural women in Maharashtra.

In addition to improving access to affordable hygiene product, the initiative also promotes employment generation and community awareness through women-led operations and sensitisation workshops.

CSR Project ‘Keep a Girl in School’ in Mumbai

Bold & Bae Fashion, a Mumbai-based startup in the women’s apparel sector, has launched an initiative to keep girls in school by addressing menstrual health and hygiene concerns. To ensure that no girl misses out on education due to lack of access to sanitary pads and proper menstrual hygiene, the brand ha

s partnered with various schools in Mumbai, including Gandhi Memorial English High School & Junior College (Kamla Nagar), BSIAS School (Dharavi), and Mother Teresa School (Dharavi). This initiative marks the beginning of the company’s long-term commitment to this cause.

An alarming 60% of girls in India remain absent during their periods or drop out of school permanently due to various challenges. This statistic underscores the critical condition of underprivileged girls.

Smita Thorat, Co-Founder of Bold & Bae Fashion, stated, “Access to sanitary pads and menstrual hygiene products is every girl’s basic right. We are dedicated to supporting underprivileged school girls by providing menstrual hygiene products. Our mission is to ensure that no girl misses out on her education just because she can’t afford something as basic as sanitary pads. Through this programme, we aim to empower young girls to stay in school, pursue their dreams, and build a brighter future for themselves and their communities.”

Under this mission, Bold & Bae donates a pack of sanitary pads every time a purchase is made on their website. The company has partnered with several NGOs to support this initiative, including collaborations with Nanhi Pari and the Mother Teresa Memorial Social Welfare Trust to raise awareness about menstrual hygiene.

CSR of Union Bank of India

Union Bank of India is running a CSR initiative to promote menstrual hygiene and maintain a hygienic waste management system. The bank is installing sanitary pad vending machines and sanitary pad disposal machines in government or government-aided schools under the jurisdiction of its 134 regional offices. This initiative aims to raise awareness among girls about sanitation and hygiene while reducing absenteeism among female students.

As part of its commitment to improving infrastructure in schools, Union Bank of India has also announced that it will construct more than 134 girls’ toilets across the country, with contributions from all regions. This initiative seeks to provide young girls with clean and safe sanitation facilities, ensuring their comfort and dignity.

CSR of TVS Motor Company

Srinivasan Services Trust (SST), the social arm of TVS Motor Company and Sundaram-Clayton Limited, has been working for women empowerment in the rural belts of Tamil Nadu, Karnataka, Maharashtra, Andhra Pradesh, and Himachal Pradesh for the past 27 years, through formation of Women Self-help groups, and helping them sustain through interventions in diverse sectors such as training, credit linkage, livelihood programmes and nudging them towards development of their community. SST has established a hygiene programme that focuses on menstrual health, benefiting over 1000 girl children annually, as per a recent announcement made by the trust.

CSR of Flipkart – Project Udaan

The Flipkart Foundation and Give Foundation in August 2023 announced partnered with Pinkishe Foundation, a non-profit organisation working towards improving the lives of women and girls in India, towards spreading awareness about menstrual health and hygiene. The initiative – ‘Project Udaan’ – aims to create period-positivity while addressing the challenges girls and women from marginalized communities face, especially in rural areas. By providing essential information and eco-friendly period products, the project endeavors to foster better reproductive health and behavioural practices. The project will be executed across multiple locations in four states, including Gandhinagar and Mehsana in Gujarat, Gurugram in Haryana, Bengaluru in Karnataka and Varanasi in Uttar Pradesh.

‘This collaboration aims to empower and encourage adolescent girls and dismantle the taboo around periods. Besides promoting appropriate menstrual health practices, the project also envisions nurturing a sense of dignity and confidence among young girls and women. The programme seeks to cater to girls aged 10 to 18 years, benefiting 1,600 girls directly and an additional 3,200 girls and women indirectly, covering 20-25 schools identified with the help of local teams,’ as per a statement from the company.

CSR of Amrutanjan Health Care Limited

On the occasion of International Women’s Day in March this year, Amrutanjan Health Care Limited launched a campaign #PowerToBeYou to address the critical issue of period poverty in India and to spread the message that every woman has the right to manage her periods with dignity and confidence.

Menstrual hygiene brand Amrutanjan Comfy, under its Project Disha, this year, has reached out to 10 states, 900 towns, 400 schools, 4.8 Lakh students and 100 Anganwadi centers across India to create awareness around menstrual hygiene and dismantle the barriers that hinder access to essential menstrual hygiene products, as per an announcement. #PowerToBeYou aims to transform communities by empowering women with access to affordable and high-quality menstrual hygiene products.

CSR of PNB Housing Finance

PNB Housing Finance has undertaken a mission to create awareness and train rural women about the importance of menstrual hygiene. A program on menstrual hygiene management (MHM) was inaugurated on 19 January 2023 under which the Company, in association with the Desai Foundation, has set up a sanitary napkin production unit at Sitapur Road in Lucknow.

PNB Housing Finance’s CSR arm, the Pehel Foundation, has taken this initiative to eliminate a key barrier to girls’ education and women’s participation in the workforce. The programme aims to increase awareness about menstrual hygiene among rural women and provide them with easy access to quality and affordable sanitary napkins. A three-pronged approach, i.e., creating awareness, establishing a local production unit, and building a robust distribution network of female sales representatives, will help foster a sustainable ecosystem and boost their financial empowerment.

While this programme aims to help provide livelihood opportunities to rural women, the company is confident that the direct distribution model will increase access to menstrual hygiene, which can prove to be a catalyst for change in the entire community.

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The Ministry of Health and Family Welfare, Government of India also has a scheme running for the promotion of menstrual hygiene among adolescent girls in the age group of 10-19 year in rural areas. The major objectives of the scheme are increasing awareness among adolescent girls on Menstrual Hygiene, to provide better access to and use of high quality sanitary napkins to adolescent girls in rural areas and ensuring safe disposal of Sanitary Napkins in an environmentally friendly manner.

Now, a Durga Puja Committee in North Kolkata has chosen ‘menstrual hygiene’ as their theme for this year with an aim to raise awareness around menstrual hygiene and challenge taboos and myths surrounding menstruation. “Ebar Abagunthan Kholo” (Time to remove the veil) is the theme for Kolkata’s Pathuriaghata Pancher Palli Sarbojanin Durgotsav in its 84^th year.

The Khuti Puja (a ceremony performed to mark commencement of Durga Puja preparations) for Pathuriaghata Pancher Palli Sarbojanin Durgotsav was conducted on Menstrual Hygiene Day, 28^th May, when the theme was disclosed.

Breaking taboos

The theme has been conceptualised by artist Manash Roy. Talking to The CSR Journal about his inspiration behind this theme, Manash said, “I hail from a middle class Bengali family. Ever since adolescence, when I learnt about menstruation, I have been wondering why women are made to live in isolation during these days. In my growing up years, even my cousin sisters refused to play with us while menstruating and they would never reveal the actual reason to us. I often wondered why such a hush-hush around something which is a natural, biological process. Now, when I go to a medical store to buy sanitary pads for my wife, they always wrap it in a brown paper bag or a black plastic carry bag. Why is this done? Why this hush-hush? With this theme, I aim to fight the taboo and myths surrounding menstruation, so that we move from the darkness of ignorance to the light of awareness.”

Creating impact

Durga Puja was declared as an Intangible Cultural Heritage of Humanity by United Nations Educational, Scientific and Cultural Organization (UNESCO), in 2021. Using Durga Pujo as a platform to raise awareness on a subject like menstrual hygiene, will have a greater impact as the message can be spread to a huge group of people coming to visit the pandal, feels Ellora Saha, Councillor, Ward No. 24, Kolkata Municipal Corporation and Working President, Pathuriaghata Pancher Palli Sarbojanin Durgotsav.

Talking to The CSR Journal, Ellora informed, “The theme has been conceptualised by our theme maker Manash Roy who came to the Puja Committee with this proposal and we gladly accepted it. There will be artworks and installations in the shape of sanitary pads and menstrual cups on the pandal walls. We are also planning to have a stall in the pandal premises to raise awareness on menstrual hygiene, including printed handbills and distribute sanitary pads to underprivileged girls and women. Durga puja is a huge social platform which has even earned recognition from the UNESCO as an Intangible Cultural Heritage of Humanity. If such a platform is used to raise awareness on a topic like menstrual hygiene, it will surely have a greater impact.”

Menstruation, a reason to isolate women

Talking about existing taboo and myths surrounding menstruation, she further said, “As a Councillor, I keep conducting awareness camps on menstrual hygiene especially among the underprivileged people residing in urban slums. Ignorance still exists on this topic, girls, especially from underprivileged background have no other choice but to use dirty clothes instead of sanitary pads. Periods is still a taboo among a section of our population where women are not allowed to serve or cook food and enter the kitchen or temple during menstruation, they are made to sleep alone on a separate bed. In villages, a lot of girls are asked to skip school during the days of menstruation and when a girl starts menstruating, she is also made to drop out from school. Taboos and mental blocks related to menstruation exist even among educated urban citizens. And this is not acceptable at a time when we are sending Chandrayaan-3 to the moon.”

Awareness necessary irrespective of gender

“I think whether a woman should be allowed to cook or worship during menstruation, should be her personal choice. Nobody should be made to live in confinement or isolation even for one day because she is menstruating. Menstruation is nothing but a biological process which happens to all women. Periods is perceived as ‘dirty’ or ‘unclean’ by a lot of people where a menstruating woman’s touch is not desirable. Even a male child is kept in the dark about this and he does not know what his mother or sister is experiencing. Whereas the reality is that the human civilisation is progressing because of this, it is only a woman who menstruates can give birth to a child. So, I feel menstrual hygiene awareness should be raised irrespective of gender, only then can it have a positive impact on the society,” the Councillor further said.

Ahana Bhattacharya can be reached at ahana@thecsrjournal.in

The post A Durga Puja in Kolkata to raise awareness around menstrual hygiene appeared first on The CSR Journal.

Even though we are progressing as a nation and winning accolades on the global stage, rural India continues to battle challenges like poor menstrual hygiene, taboos, superstitions and lack of awareness.

It is a shocking fact that menstruation acts as a major barrier to girls’ education and women’s participation in the workforce in rural area even today.

On April 10, the Supreme Court of India called for a ‘uniform national policy’ to be developed by the Central Government, in consultation with States and Union Territories, to ensure menstrual hygiene in schools. The policy aims to provide sanitary pads, vending and disposal mechanisms, and exclusive washrooms for girl students in schools.

On this occasion, The CSR Journal takes a look at some of the latest Corporate Social Responsibility (CSR) initiatives which aim to spread awareness around menstrual health and hygiene in India thus empowering adolescent girls and women.

Ujaas’ efforts to ceate awareness around menstrual hygiene

Aditya Birla Education Trust’s social initiative, Ujaas, is working towards creating awareness about menstrual health and hygiene in India. Ujaas recently organized a wall painting activity in the presence of Advaitesha Birla, Founder Ujaas and school students, including girls and boys from Narsinh Vidyalaya, Tathwade, Pimpri-Chinchwad, Pune. The painting was done on the school wall which has over 1000 students across all standards. The activity aims to emphasize the importance of menstrual health and hygiene through the medium of art.

Ujaas has further pledged to undertake the wall painting initiative in 20 more schools across Maharashtra reaching out to approximately 15000 students. In India, menstruation is still considered a taboo subject. Ujaas is leveraging the power of art to initiate conversations and break down these social barriers by encouraging students to express themselves through art. Ujaas aims to facilitate more open and comfortable discussions around menstrual health and hygiene in India.

C3 distributes menstrual hygiene kit to young girls in Haryana

Centre for Catalyzing Change (C3) and Open Text (formerly called Microfocus) is working to disseminate menstrual hygiene information and resources to young girls in Pataudi District of Haryana. To help young girls navigate puberty, which is often a time of significant physical and emotional upheaval, C3 has been working in five schools of Pataudi district, Haryana. The initiative is supported by Open Text, and has been equipping over 1000 adolescent girls with life skills, digital and financial literacy, and information on menstrual health and hygiene, they recently announced.

Under this intervention, C3 distrubuted ‘Navya Kits’ to the girls, which are a collection of products and information that would help these young girls understand and manage their periods and dispel myths and taboos surrounding menstruation. The kits contain six reusable pads (that would last up to 2 years), a hot water bottle for menstrual pain management, a diary with interactive information on menstrual hygiene and taboos, and a detergent bottle that will help the girls wash and re-use their pads. To further supplement wider usage and safe disposal of sanitary napkins, C3 has also begun setting up incinerators in all of the five schools in which the initiative has been running.

Apexon and Karma Foundation’s menstrual health initiative

Apexon, a digital-first technology services company recently announced partnership with Karma Foundation to launch a campaign to drive menstrual wellness and hygiene awareness across India.  The ‘Happy Periods’ initiative is being driven through Apexon’s philanthropy platform, Ignite, and will see the two organizations join forces to manufacture and distribute sanitary products to economically challenged women across India.

At an event held in Makarba Police Headquarter, Ahmedabad recently, over 5000 sanitary pads were distributed to more than 100 Women Police. The Happy Periods sanitary pads distribution drive is an end-to-end initiative which includes the manufacturing of sanitary pads and distribution of free sanitary packets to women in disadvantaged areas, combined with menstrual health educational material and awareness sessions on the ground.

The initiative aims to benefit women and girls belonging to underserved communities. A total of over 62,500 packets, each containing eight sanitary pads, will be distributed by Karma and Ignite volunteers across several States in India including Gujarat, Maharashtra, Madhya Pradesh, Uttar Pradesh, West Bengal, Goa, Rajasthan, Odisha, Jharkhand, Bihar, Chhattisgarh, Andhra Pradesh, Karnataka, Tamil Nadu, Telangana, Kerala, Himachal Pradesh, Delhi, Punjab, Haryana, Pondicherry, and Chandigarh, they recently announced.

Ignite and Karma Foundation aim to provide dignity, vocational skills and financial opportunities to more than 60 inmates at Sabarmati Jail, Ahmedabad through various training activities. ‘Sabarmati Saheli’ sanitary pads are being manufactured by the female inmates of Sabarmati Mahila Jail, allowing the inmates to learn important skills for their future careers while positively contributing to society. The Sabarmati Saheli pads will also be given to schools, NGOs and all Apexers, who will further distribute it to the local community.

PNB Housing Finance’s menstrual hygiene programme for rural women

PNB Housing Finance has undertaken a mission to create awareness and train rural women about the importance of menstrual hygiene. A program on menstrual hygiene management (MHM) was inaugurated on 19 January 2023 under which the Company, in association with the Desai Foundation, has set up a sanitary napkin production unit at Sitapur Road in Lucknow.

PNB Housing Finance’s CSR arm, the Pehel Foundation, has taken this initiative to eliminate a key barrier to girls’ education and women’s participation in the workforce. The programme aims to increase awareness about menstrual hygiene among rural women and provide them with easy access to quality and affordable sanitary napkins. A three-pronged approach, i.e., creating awareness, establishing a local production unit, and building a robust distribution network of female sales representatives, will help foster a sustainable ecosystem and boost their financial empowerment.

While this programme aims to help provide livelihood opportunities to rural women, the company is confident that the direct distribution model will increase access to menstrual hygiene, which can prove to be a catalyst for change in the entire community. It also plans to extend a similar program in other locations in the coming future.

Vantage Circle’s menstrual hygiene initiative in the slum areas of Assam

On the occasion of International Women’s Day recently, Vantage Circle, a global employee engagement company announced its initiative to support women from slum areas by providing them with free sanitary napkins and assorted ration items.

On the occasion, employees of Vantage Circle forged harmony and unity amongst all by taking the initiative of addressing some of the core issues of menstrual hygiene faced by the women in the slum areas. This step was implemented in collaboration with an NGO ‘Snehalaya Kendra.’ The employees imparted how women living under such circumstances can manage their menstrual health with dignity by providing them with essential nourishment to fuel their growth and development.

Baazi Games promotes menstrual hygiene among adolescent girls in Delhi

On the occasion of Children’s Day last year, Baazi Games announced association with the initiative ‘Project the Power of Periods’ to promote menstrual health and hygiene amongst adolescent girls in India. The campaign aims to touch the lives of 200 million women in India who are unaware about safe, sustainable, and menstrual health practices.

The campaign addresses two major concerns of ‘lack of awareness’ and ‘lack of sanitary material’ surrounding sustainable menstrual hygiene in India. The mission is to spread awareness about simple and sustainable practices to maintain menstrual hygiene.

 As a part of this initiative, reusable/eco-friendly sanitary pads, school bags and stationary items were donated to over 200 girls from the 6th grade of Sarvodaya Kanya Vidyalaya School in Saket (Delhi) to empower the girls on taking charge of their lives and menstrual health into their own hands. On the sidelines of the program, an educating and engaging session was organised to combat the myth and taboo around periods, how to tackle them along with imparting the girls with the knowledge of making the right decisions about menstrual health and hygiene.

The initiative aims to educate young girls on periods and sustainable menstrual practices that can easily be adopted to make this world a plastic free and environment friendly planet to live in.

Medyseva’s menstrual hygiene awareness initiative

Madhya Pradesh-based telemedicine healthcare startup Medyseva has started an initiative to spread awareness on menstrual hygiene in rural areas as part of their flagship campaign ‘Har Ghar Swasth’.

As part of this campaign, periodic healthcare awareness sessions are conducted at schools, colleges and other places mostly in rural areas of Maharashtra, Uttar Pradesh, Bihar, Jharkhand, Chhattisgarh and Assam. Along with this, menstrual health and hygiene is also discussed. They also conduct webinars and sessions in public places to create awareness around menstrual hygiene while sanitary napkins are distributed among rural women for free.

The post Top CSR projects working towards menstrual health and hygiene in India appeared first on The CSR Journal.