As part of this initiative, Star Health will offer free bone scans in over 46 cities across India, including Chennai, Mumbai, Kolkata, and Bangalore, on October 19, 2024. These scans will be accompanied by educational wellness camps where attendees will receive nutritional advice, consultations with healthcare professionals, and resources on how to prevent and manage osteoporosis.

Mr. Anand Roy, MD & CEO of Star Health Insurance, emphasized the company’s commitment to promoting preventive healthcare, “Osteoporosis is the most common bone disease, affecting 1 in 3 women and 1 in 5 men over the age of 50. Our goal with this initiative is to provide the tools for early detection and to empower people to take proactive steps in managing their bone health. By offering free bone scans and running awareness camps across the country, we aim to reduce the long-term impact of osteoporosis and improve the quality of life for people at risk. This initiative is part of Star Health’s larger wellness focus on preventive healthcare and creating a healthier Bharat.”

Osteoporosis in India: A Growing Concern

Osteoporosis, a condition that leads to weakened bones and increased risk of fractures, often goes undiagnosed and untreated, especially among women. Due to hormonal changes with age, women are at a higher risk, and the disease typically remains silent until a fracture occurs. This can have a debilitating impact on quality of life, leading to long-term disability or even mortality.

From FY 2015 to H1-FY 2025, Star Health has processed 1,566 osteoporosis-related claims, with women accounting for the overwhelming majority. These statistics highlight the pressing need for increased public awareness and preventive measures, especially among women, who are disproportionately affected. Without early detection, osteoporosis can go unnoticed until bones have become so fragile that even minor incidents can result in fractures.

Campaign Highlights

1. Free bone scans in over 46 cities across India on October 19, including major metros like Chennai, Mumbai, Kolkata, and Bangalore.

2. 50 Wellness Camps offering nutritional guidance, consultations with specialized healthcare professionals, and educational sessions on osteoporosis prevention and treatment.

3. A focus on women’s health, as they represent the largest demographic affected by Osteoporosis, accounting for 69% of the cases processed by Star Health.

4. A call to action urging the public to “step up for bone health” by ensuring regular exercise, maintaining a bone-healthy diet, and adopting lifestyle changes to prevent bone deterioration.

Osteoporosis, a condition that leads to weakened bones and a higher risk of fractures, it is a silent disease that at the best of times often remains undiagnosed and untreated. The disease primarily affects women due to hormonal changes with age, but it also increasingly affects men. Star Health’s awareness and screening initiative seeks to address the lack of early diagnosis and encourage preventive care across all demographics. This is why the 2024 campaign for World Osteoporosis Day by Star Health Insurance we urge the public and patients to ‘step up for bone health’ by ensuring regular exercise, eating a bone-healthy diet and changing lifestyle habits.

Osteoporosis is a silent epidemic that affects millions globally, but in India, its prevalence is rising, particularly among post-menopausal women. Despite its widespread impact, the disease often remains undiagnosed until a fracture occurs, leading

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Mr. Anand Roy, MD & CEO of Star Health Insurance said, “We are pleased to announce the launch of ‘Special Care Gold’ policy in Braille. This is a significant milestone in our mission to deliver equitable access to health insurance across all segments of society. This policy transcends traditional insurance, embodying our commitment to ensuring that individuals with disabilities receive the comprehensive support and coverage they need. We aim to build a more inclusive insurance sector – and specifically the 34 million individuals in India that are visually impaired. Aligned with IRDAI’s ‘Insurance for All’ vision, we are dedicated to ensuring democratisation of not just quality health insurance but also extend to enabling financial inclusivity by creating sustainable income generation opportunities for this unserved and marginalised section of society. And who better than Srikanth Bolla – a dynamic force in society to evangelise this movement.”

Mr. Srikanth Bolla, Co-Founder & Chairman Bollant Industries said, “As someone who has experienced the challenges faced by individuals with special abilities, I applaud Star Health Insurance for this industry first, inclusive initiative. Special Care Gold is not just an insurance policy in Braille; it is a message of empowerment and equal opportunity. It acknowledges that people with special abilities have the same right to health protection as anyone else, and that’s a significant stride towards true inclusivity in our society. My family and I are proud customers of Star Health Insurance – and I am delighted to now become a licensed health insurance agent with Star Health and to further evangelise this to reach those that need this crucial support to help them create their own destiny.”

Renowned industrialist Mr. Srikanth Bolla, a visually impaired entrepreneur and Co-Founder & Chairman of Bollant Industries, along with Mr. Anand Roy, MD & CEO of Star Health Insurance, graced the launch event.

The ‘Special Care Gold’ policy is specifically designed to meet the unique needs of persons with disabilities (PWD). In 2017, the Ministry of Health & Family Welfare reported that 34 million people in India, or 2.5% of the population, are visually impaired. A 2022 study by the Indian Journal of Ophthalmology estimated that vision impairment causes an economic loss of INR 646 billion in productivity, with a per capita loss of INR 9,192. This policy addresses a critical need for inclusive and comprehensive health coverage for this critical but unserved segment of customers. Special Care Gold exemplifies Star Health Insurance’s commitment to ensuring that quality healthcare is accessible to all, including those with conditions that are often overlooked.

Star Health Insurance aims to provide comprehensive support to these new recruits, including fully funded exam preparations, audio training and scribe for the exam for persons with disabilities (PWD). A dedicated hotline number for agents has been established to offer ongoing assistance and to address concerns. This initiative is designed to offer marginalized communities the flexibility to work at their own pace and from the comfort of their homes, making income generation accessible and adaptable to their individual needs.

The Braille version of “Special Care Gold” policy document was produced in collaboration with the National Association of the Blind (NAB). The policy offers tailored coverage for individuals with 40% or more disability, including those with physical, sensory, or cognitive impairments. It covers essential medical treatments and support services.

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Mr. Anand Roy, MD & CEO of Star Health Insurance, said, “At Star Health Insurance, our commitment to the people of Kerala goes far beyond providing insurance – we are dedicated to being a pillar of strength for our communities especially in times of crisis. The recent Wayanad landslide has brought unimaginable hardship to many families. Our goal is not just to offer financial aid, but to provide a comprehensive support system that makes a significant difference in people’s lives during this challenging time.”

To achieve this, Star Health Insurance has implemented several key initiatives in the Kerala region, particularly in Wayanad, to streamline the insurance claims process and offer timely support:

§ 24/7 Helplines: Dedicated helplines are established to assist claimants around the clock. For assistance, please contact our 24/7 helpline at 18004252255

§ Special Claim Desk: A special claims desk has been set up at the district level with delegated claims settlement authority to expedite the processing of claims

§ Electronic Claims: Policyholders are encouraged to initiate claims electronically and submit relevant documents online for faster processing

§ Quick Processing: Claims are processed based on just essential documentation and pre-authorization is granted within one hour for over 90% of cases, with a focus on expediting final settlements

Furthermore, Star Health Insurance has introduced specific relaxations for claims arising from the Wayanad landslide disaster:

§ Preliminary Authorization: A significant portion of the claim amount is authorized in advance

§ Enhanced Empathy in Claims Handling: Processing doctors are sensitized to handle claims with the utmost empathy, ensuring that the affected individuals receive the support without stress

§ Anywhere Cashless Facility: Identified private hospitals in the affected area offer cashless treatment, even if they are not part of the Star Health Insurance network

§ Specialist Guidance: Senior medical professionals are available to provide specialist guidance to ensure the best possible care for claimants

§ Help Desks and Nodal Officer: Star Health Insurance has established help desks in key locations for assistance. Dr. Azeez, Joint Vice President, is appointed as the nodal officer for all claims in the Wayanad landslide.

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The unique initiative, initially founded in Memory of Mrs Rani Vicaji was launched a year ago i.e. 4th November 2021, and covered 326 children from St. Judes across India. The scheme included 270 children under Health coverand all 326 children under Accident cover. Star Health will continue to remain committed to the policies that were issued last year to over 300 Judians (children of the childcare centre who survived cancer).

The initiative is an important milestone by Star Health and focuses on a much-overlooked gap in health insurance coverage.The Rotary Club of Madras Temple City, was instrumental in facilitating this association and continues to work for the welfare of the children at St. Judes.

“Today, marks one whole year of our association with St. Judes, who are doing a wonderful job providing a positive and nurturing environment for children who are being treated for cancer. This insurance cover has provided these well deserving children a health cover, enabling easier access to a normal life. We are extending our association this year by providing support to not just cancer-warriors but also their siblings so that parents and children can focus on their future. We are happy to be able to cover this often overlooked segment of society. ” said Dr S. Prakash, MD, Star Health and Allied Insurance Co. Ltd.

St. Judes for Life ensures that the children who have won the battle against cancer – referred to as Judians – can fulfil their potential by offering them continued support. Providing them with health insurance and accident cover is one such vital step in that direction.

“At St Judes, we aim to ensure that timely and appropriate assistance is available to all our alumni – proudly known as Judians – to empower them to complete their education, maintain good health, and lead successful lives. Providing them with health insurance and accident cover is a much-needed vital step in that direction. The paediatric cancer survivors are young and have a long life ahead of them. The health coverage enables them with a sense of security to lead a fulfilling life and work towards their goals and aspirations without any fear. We take great pride and happiness on a successful one year of the program,” said Anil Nair, CEO, St. Judes.

Commenting on the initiative, Dr. Rekha Shetty, Charter President of Rotary Club of Madras Temple City said, “It is a privilege to be associated with St. Judes in Chennai and Vellore from day one. The insurance for children surviving cancer is unique and special even on a global level. The Rotary Club of Madras Temple City is proud to have facilitated this with Star Health and Allied Insurance Co. Ltd., through its Chairman& CEO Mr. V. Jagannathanand its Managing Director, Dr. S Prakash.”

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