“India is currently home to 35 of the world’s 50 most polluted cities, according to IQAir’s 2020 World Air Quality Report. e-mobility could be the answer to reducing the pollution levels significantly. Given that 80% of this market comprises 2-wheelers, it is highly important that we as consumers realise that the onus to create a greener environment is on each one of us. By switching to electric vehicles, we can not only save our costs in the long run but at the same time, create a much larger impact on the environment,” says Jeetender Sharma, MD & Founder, Okinawa Autotech.

Through this campaign, we intend to understand the customer perception and make them aware of the multiple social benefits of switching to e-mobility. Okinawa is planning to create a sustainable program for reaching a wide range of prospective end customers through toll-free number 044-61660460, where anyone can reach out to the company and inquire about the products and benefits of switching to Electric vehicles.

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The brand that was born with the idea to reduce air pollution, has been taking different initiatives from time to time to create awareness around options that can be adopted to reduce pollution. OXI Drive by Okinawa comes as another step towards the same. The event saw participation from Okinawa employees, students, teachers and Okinawa founders.

“Fighting air pollution is our ultimate aim. The whole idea behind Okinawa is to help people adapt to clean solutions and value the air they breathe. The festival is round the corner and the pollution has already reached alarming levels. The real reason behind deteriorating air quality is that people still do not take responsibility at their individual levels. The only way to feel responsible is to learn these things right from the beginning. To do the same we organized this Okinawa OXI Drive at school. We hope these little initiatives will amount to something bigger with time,” said Mr. Jeetender Sharma- MD and Founder Okinawa.

To promote electric vehicles and to burst myths related to it, Okinawa had also organized a drive from NCR to Khardungla (the highest motorable road in India) on its electric vehicle iPraise. Over the period Okinawa has seen the demand of electric vehicles rising among people. In the first month after lockdown got lifted, the brand retailed over 1000 units. Okinawa plans at retailing over 30,000 by end of the fiscal.

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