The release of these birds is being monitored closely by conservationists, as the success of captive breeding is just the initial phase. The pressing concern now is whether these GIBs can survive, acclimatise, and eventually reproduce in their natural environment. Their adaptation to the wild will be a critical factor in determining the future of the species.

Factors Leading to the Decline of the Great Indian Bustard

The scientific name of the Great Indian Bustard is Ardeotis nigriceps, and its historical range included vast dry grasslands across India. Unfortunately, the destruction of these habitats has significantly reduced their population. Once classified as ‘wasteland’, these grasslands have faced degradation and conversion into agricultural and other uses, stripping the birds of essential resources.

The loss of habitat has not only led to diminished food and water sources but has also heightened the risk posed by hunting. Furthermore, in recent years, a more pressing threat has emerged: electrical transmission lines. Although the Great Indian Bustard possesses keen peripheral vision to detect predators, it lacks sufficient forward vision. As a result, these birds often collide with overhead power lines while flying, which frequently results in fatal outcomes.

The combined impact of habitat loss, hunting, and infrastructure poses a serious challenge to the survival of the Great Indian Bustard in its native habitat. Urgent measures are essential to halt this decline and promote the recovery of the species.

Government Initiatives to Preserve the Great Indian Bustard

Prior to their release, the GIBs undergo a detailed ‘rewilding’ process. As part of this training, the Great Indian Bustard Conservation Breeding Centre at Ramdevra, which cost Rs 9.25 crore to establish, prepares the captive birds for the challenges they may face in the wild. At this facility, the birds experience real environmental conditions, including natural sunlight, temperature variations, and airflow.

The training also equips them to hunt for insects and other natural prey while learning to locate water sources independently. This comprehensive approach aims to reduce the birds’ reliance on human intervention, increasing their chances of survival once released into the wild.

Long or Short, get news the way you like. No ads. No redirections. Download Newspin and Stay Alert, The CSR Journal Mobile app, for fast, crisp, clean updates!

App Store –  https://apps.apple.com/in/app/newspin/id6746449540 

Google Play Store – https://play.google.com/store/apps/details?id=com.inventifweb.newspin&pcampaignid=web_share

The post Great Indian Bustard Receives New Opportunity After Release into Wild appeared first on The CSR Journal.

More than 1,600 rides are anticipated across 60 countries, commemorating Royal Enfield’s 125th anniversary. Riders will assemble at various locations to embark on rides that echo their commitment to the brand and the community. The event not only celebrates the joy of riding but also brings attention to significant global issues, emphasising the role of the riding community in supporting various causes.

Each rider’s participation will contribute to conservation efforts for the snow leopard, a vital species in the high-altitude Himalayan ecosystem. Royal Enfield has committed to making a donation for every rider who takes part, thus enhancing the collective impact of the event.

Snow Leopard Conservation as a Central Focus

The initiative primarily aims to aid the conservation of snow leopards, which are crucial for maintaining the ecological balance of their mountainous habitats. Royal Enfield has integrated this cause into its existing conservation programmes through the Royal Enfield Social Mission, which targets areas that are home to these elusive big cats.

Currently, the company’s conservation projects extend over 10,500 sq km of habitat suitable for snow leopards, including regions in Himachal Pradesh, Ladakh, Uttarakhand, Sikkim, and Jammu and Kashmir. Within this expansive area, 53 sq km is specifically designated for a community conservation programme. According to estimates, India is home to approximately 718 snow leopards, underscoring the importance of dedicated efforts towards their protection.

By linking the One Ride initiative to its conservation work, Royal Enfield aims to create awareness and engage riders beyond India, encouraging their participation in global rides that support the overarching goal of snow leopard conservation in the Himalayas. This not only highlights the company’s commitment to environmental responsibility but also resonates with riders who are passionate about supporting wildlife preservation.

Registration Process for Participants

Riders interested in taking part in One Ride 2026 can register through their nearest Royal Enfield dealership or sign up online. The registration phase is in its final stages, and those keen on joining the movement are encouraged to act quickly. The flexibility of the registration process allows riding clubs and independent riders to organise their own rides independently as part of the larger initiative.

Since its inception in 2011, One Ride has successfully brought together Royal Enfield riders from different countries, fostering a sense of community while also addressing various social causes. Each year, the event serves as a beacon for collaboration among riders, enhancing global awareness on important issues like conservation.

As the date approaches, enthusiasm is building within the riding community, with participants eager to contribute to this significant cause while enjoying the thrill of motorcycling together. The upcoming event is positioned to make a meaningful impact on snow leopard conservation efforts while celebrating the shared passion of riders worldwide.

Long or Short, get news the way you like. No ads. No redirections. Download Newspin and Stay Alert, The CSR Journal Mobile app, for fast, crisp, clean updates!

App Store –  https://apps.apple.com/in/app/newspin/id6746449540 

Google Play Store – https://play.google.com/store/apps/details?id=com.inventifweb.newspin&pcampaignid=web_share

The post Royal Enfield Hosts One Ride 2026 Dedicated to Snow Leopard Conservation appeared first on The CSR Journal.

स्वस्थ और सक्रिय जीवन

जوناتन की उम्र के बावजूद, उसकी सेहत काफी अच्छी मानी जाती है। सेंट हेलेना के स्थानीय पशु चिकित्सकों के अनुसार, वह आज भी सक्रिय है और नियमित रूप से खाना खाता है। इसकी उम्र और स्वास्थ्य को ध्यान में रखते हुए, इसे जीवविज्ञानियों के लिए एक विशेष अध्ययन का विषय बना दिया गया है।

एफिल टॉवर से पुराना

जोनाथन की उम्र एफिल टॉवर के निर्माण से भी अधिक है, जो 1889 में पूरा हुआ था। यह तथ्य कई लोगों के लिए चौंकाने वाला है, क्योंकि यह दर्शाता है कि कुछ जीव कितनी लंबी अवधि तक जीवित रह सकते हैं। वैज्ञानिक इस बात का अध्ययन कर रहे हैं कि जोनाथन की दीर्घकालिक उम्र के पीछे क्या कारण हैं। इसके आनुवंशिकी और उसके खान-पान की आदतों पर भी ध्यान देना आवश्यक है।

संरक्षण और देखभाल

जोनाथन की देखभाल विशेष रूप से उसके स्वास्थ्य को बनाए रखने के लिए की जाती है। सेंट हेलेना में उसके लिए बड़ी संख्या में लोग कार्यरत हैं, जो उसकी देखभाल एवं सुरक्षा सुनिश्चित करते हैं। यह कछुआ एक ताजगी भरे वातावरण में रहता है, जो उसकी लंबी उम्र का एक कारण माना जाता है।

वैज्ञानिकों का अनुसंधान

वैज्ञानिक इस कछुए से जुड़े कई पहलुओं पर शोध कर रहे हैं। उनका मानना है कि जोनाथन की उम्र और जलवायु परिवर्तन से संबंधित चिंताएँ भविष्य में महत्वपूर्ण हो सकती हैं। इसके अलावा, इस कछुए के संरक्षित होने से उसकी प्रजाति की स्थिरता पर भी ध्यान दिया जा रहा है।

लोकप्रियता और आकर्षण

जोनाथन केवल एक कछुआ नहीं है, बल्कि यह पर्यटकों के लिए आकर्षण का केंद्र भी बन चुका है। उसके अद्भुत जीवन की कहानी कई लोगों को प्रेरित करती है। लोग अपने दोस्तों और परिवार के साथ उसे देखने आते हैं और उसकी उम्र को लेकर हैरानी जताते हैं। यह सेंट हेलेना द्वीप का एक महत्वपूर्ण हिस्सा बन चुका है।

उम्र का रहस्य

जैसे-जैसे वैज्ञानिक जोनाथन की उम्र का रहस्य समझने की कोशिश कर रहे हैं, वह अपनी समृद्धि की कहानी को एक नए आयाम में ले जा रहा है। यह जीवन शक्ति और प्रकृति के रहस्यों को उजागर करने का एक महत्वपूर्ण उदाहरण है। जोनाथन का जीवन यह साबित करता है कि प्रकृति ने हमारे लिए कई अनसुलझे रहस्य रखे हैं।

Long or Short, get news the way you like. No ads. No redirections. Download Newspin and Stay Alert, The CSR Journal Mobile app, for fast, crisp, clean updates!

App Store –  https://apps.apple.com/in/app/newspin/id6746449540 

Google Play Store – https://play.google.com/store/apps/details?id=com.inventifweb.newspin&pcampaignid=web_share

The post ये है दुनिया का सबसे पुराना जीवित जीव, 194 साल पुराना जोनाथन कछुआ, एफिल टॉवर से भी ज्यादा पुराना रहस्य! appeared first on The CSR Journal.

Rise in Indian-Born Cubs

With the arrival of Jwala’s latest litter, the count of Indian-born cubs has reached 33, representing the tenth successful litter since the program’s inception. Officials involved in the reintroduction project characterized this event as historic, underscoring its importance for wildlife conservation efforts in the country. As a result of the cubs’ birth, India’s total cheetah population has now increased to 53, a positive sign that illustrates the progress made since the initiative began.

Indicators of Adaptation and Success

Jwala has successfully given birth three times, which raises optimism regarding the ability of the introduced cheetahs to adapt to their environment. Wildlife specialists have noted that repeated successful births are essential indicators of natural reproduction and integration within the ecosystem. The success of the reintroduction program is attributed to the hard work of veterinarians, wildlife experts, and field staff at Kuno National Park, who diligently monitor the health, movements, and breeding habits of the animals to ensure the survival of both mothers and their young during the crucial early months.

Establishment of a Self-Sustaining Population

The cheetah reintroduction program, launched in 2022, involved bringing African cheetahs from Namibia and South Africa to Kuno National Park. This initiative aims to cultivate a stable and self-sustaining population within suitable habitats across India. The recent births have energized conservationists, who believe that maintaining strong survival rates among the new cubs may aid in restoring the ecological balance that cheetahs historically maintained within Indian grasslands.

Focus on Jwala and Her Cubs

As the program progresses, attention remains on Jwala and her five newborn cubs, which symbolize a concerted conservation effort moving towards a promising future. The successful births are a testament to the resilience of the species and provide hope for its continued recovery and sustained presence in the wild.

Long or Short, get news the way you like. No ads. No redirections. Download Newspin and Stay Alert, The CSR Journal Mobile app, for fast, crisp, clean updates!

App Store –  https://apps.apple.com/in/app/newspin/id6746449540 

Google Play Store – https://play.google.com/store/apps/details?id=com.inventifweb.newspin&pcampaignid=web_share

The post India’s Cheetah Population Exceeds 50 with Birth of New Cubs at Kuno appeared first on The CSR Journal.

At first glance, a zebra looks like nature’s simplest design—black, white, and unforgettable. But look closer and you’ll find something deeply personal. Every zebra carries a unique stripe pattern, as individual as a fingerprint. Mothers recognize their foals by these stripes. Researchers track them the same way.

Those stripes are more than decoration. They may help confuse predators when a herd runs together, disrupt the landing of biting insects, and even regulate body heat. What we see as beauty is actually survival, carefully shaped by evolution.

A zebra’s life is shaped by movement. They walk long distances every day, grazing as they go. Unlike picky eaters, zebras feed on tough, coarse grass that other animals ignore. In doing so, they quietly prepare the land for others—making way for softer grass that antelopes, gazelles, and livestock depend on.

They don’t know it, but zebras are caretakers. Their constant grazing keeps grasslands open, healthy, and alive. Remove them, and the land slowly changes—often not for the better.

When Home Starts Disappearing

For centuries, zebras roamed freely across vast African landscapes. Today, those open spaces are breaking apart. Roads cut through migration paths. Farms replace grazing land. Fences turn journeys into dead ends.

As habitats shrink, zebras are pushed closer to human settlements, where conflict becomes inevitable. Sometimes they are chased away. Sometimes they are hunted—for meat, for skins, or simply because they are seen as a nuisance.

Climate change adds another layer of uncertainty. Erratic rainfall dries up water sources and weakens grasslands, forcing zebras to travel farther for less.

The Cost of Losing a Zebra

When a zebra population declines, the impact doesn’t stop with one species. Grasslands grow uneven. Other animals struggle. Predators lose prey. The balance begins to tilt.

Some zebra species are now classified as vulnerable or endangered—a quiet warning that even the most iconic animals are not immune to extinction.

Hope Woven Into Conservation

Despite the challenges, there is hope. Across Africa, conservation groups, scientists, and local communities are working together to protect zebras where they belong: in the wild. Protected reserves, anti-poaching patrols, and wildlife corridors help zebras move safely across landscapes.

Community-led conservation has made a powerful difference. When people benefit from eco-tourism and sustainable land use, zebras are no longer seen as rivals, but as shared responsibility—and pride.

International Zebra Day isn’t just about awareness—it’s about empathy. It asks us to see zebras not as symbols or safari attractions, but as living beings with families, routines, and fragile futures.

Caring can begin anywhere: learning their stories, supporting conservation efforts, sharing awareness, or choosing ethical tourism. Small actions, when multiplied, matter.

Zebras don’t know they are icons. They simply graze, run, protect their young, and follow ancient paths across the land. Whether those paths remain open depends on usani

This International Zebra Day, let’s do more than admire the stripes. Let’s help ensure they keep moving—free, wild, and unmistakably alive.

Long or Short, get news the way you like. No ads. No redirections. Download Newspin and Stay Alert, The CSR Journal Mobile app, for fast, crisp, clean updates!

The post Save the Stripes: The Quiet Fight to Keep Zebras Wild appeared first on The CSR Journal.

The engagement follows the recent death of a young elephant due to EEHV infection at the Sebanga Elephant Conservation Center in Bengkalis, Riau. In response, the Indonesian government initiated cooperation with Vantara through its local partner, Fauna Land Indonesia, to strengthen early detection, preventive care, and veterinary response to the disease.

As part of this effort, elephant veterinarians, biologists, and other specialists from Vantara, working in coordination with Indonesian authorities and Fauna Land Indonesia, arrived in Riau on Monday to support EEHV response measures, including medical assessments and preventive interventions. Their work focuses on elephants under human care, with particular emphasis on early symptom detection and strengthening disease management protocols.

Vantara is contributing technical expertise in veterinary diagnostics, preventive healthcare, and research support related to prophylaxis and antiviral treatment options. The effort also includes the development of baseline health data and capacity building through knowledge sharing and training for elephant caretakers and local veterinary personnel.

Located in Jamnagar, Gujarat, Vantara is a global wildlife conservation centre dedicated to the rescue, rehabilitation, and long-term care of wildlife, with specialised expertise in elephant health and welfare across both Asian and African species. Home to one of the world’s most advanced elephant hospitals, Vantara integrates cutting-edge veterinary science with ethical, evidence-based practices, emphasising early intervention, disease prevention, and sustainable conservation outcomes.

While the current phase of this initiative is focused on Buluh Cina Nature Tourism Park in Riau, the preventive framework and technical inputs developed through this effort are expected to be extended to other key elephant habitats, including Tesso Nilo National Park, Sebanga, Way Kambas, and additional locations across Indonesia.

The cross-border exchange of technical expertise and knowledge is expected to strengthen elephant protection efforts and serve as a model for structured, data-driven, and prevention-oriented wildlife health management, contributing to the long-term conservation of the Sumatran elephant, a subspecies of the Asian elephant classified as Critically Endangered by the International Union for Conservation of Nature (IUCN).

The post Indonesia Engages Vantara’s Expertise To Curb Elephant Deaths From EEHV appeared first on The CSR Journal.

What makes the cheetah’s story so gripping is the contrast between its strength and its vulnerability. Built for speed with a flexible spine, long legs, and a heart designed like an engine, the cheetah can outrun every animal on land. But the one thing it can’t outrun is the rapid destruction of its home. Over time, massive stretches of grasslands—once perfect hunting grounds—have been swallowed by farms, highways, and growing cities. For an animal that depends on space, losing habitat is like losing breath. International Cheetah Day reminds us that even the fastest species slows down when the world keeps shrinking around it.

This shrinking space also pushes cheetahs closer to human settlements, where misunderstandings quickly turn into conflict. When a cheetah wanders near livestock, fear often takes over, even though cheetahs are shy animals that rarely attack unless desperate. These encounters don’t just put cheetahs at risk—they also put communities in difficult positions. International Cheetah Day helps highlight this tension and encourages more thoughtful coexistence. Smarter fencing, compensation programs, and awareness campaigns can protect both farmers and wildlife, proving that harmony isn’t impossible; it just needs effort.

Another crucial part of this day is recognizing the people and organizations fighting tirelessly for the cheetah’s future. With fewer than 7,000 left in the wild, conservationists are working around the clock—tracking their movements, safeguarding their habitats, and teaching communities how to live alongside them. Saving a species isn’t the job of a single country or team. It needs shared commitment, international cooperation, and a belief that the story is not over yet.

For India, the story carries emotional weight. Decades ago, the country lost its native cheetahs, marking the only time India saw the complete extinction of a large mammal from its soil. But instead of letting that chapter close, India chose to rewrite it. With Project Cheetah, the nation undertook the bold task of bringing the species back—importing cheetahs from Africa, creating protected zones, and restoring grasslands. The journey hasn’t been easy. There have been challenges, setbacks, and debates. But there has also been hope. The mere sight of a cheetah racing across Indian soil after 70 years carries a kind of magic that cannot be measured—proof that restoration is possible when we choose to act.

But International Cheetah Day isn’t just for policymakers, conservationists, or scientists. It’s for young people too—the students who watch documentaries with wide eyes, the kids who draw cheetahs in their notebooks, the future leaders who will carry this mission forward. When schools host workshops or parks hold awareness walks, they’re not just teaching facts. They’re planting seeds. Seeds of empathy, curiosity, and responsibility. Because every movement for change begins with someone who cares enough to learn.

Ultimately, the story of the cheetah is a reminder of something much bigger. Saving this magnificent animal isn’t just about numbers or biology—it’s about preserving a piece of the planet’s soul. Cheetahs are more than their speed; they are part of the Earth’s ancient rhythm, part of the wildness that makes our world beautiful and whole.

As we mark International Cheetah Day, we are reminded that while the cheetah can run at lightning speed, its future depends on us slowing down—long enough to listen, to understand, and to act. The race to save this extraordinary animal is underway, and every voice, every action, every choice brings us one step closer to ensuring that the cheetah’s story continues to be one of survival, not loss.

Long or Short, get news the way you like. No ads. No redirections. Download Newspin and Stay Alert, The CSR Journal Mobile app, for fast, crisp, clean updates!

App Store – https://apps.apple.com/in/app/newspin/id6746449540

Google Play Store – https://play.google.com/store/apps/details?id=com.inventifweb.newspin&pcampaignid=web_share

The post Speed Needs Saving: International Cheetah Day appeared first on The CSR Journal.

The post बेलगावी ज़ू में संक्रमण से 31 ब्लैकबक्स की मौत! पिछले 10 वर्षों का विश्लेषण appeared first on The CSR Journal.

The term “Critically Endangered” is a classification given by the International Union for Conservation of Nature (IUCN). It refers to species that face an extremely high risk of extinction in the wild in the near future. Factors such as habitat loss, hunting, pollution, and climate change often push animals towards this alarming status.

India has several species categorised as Critically Endangered, meaning their survival now depends entirely on human actions. Conservation efforts—from wildlife sanctuaries to breeding projects—are underway, but these animals need immediate attention and consistent protection.

Great Indian Bustard

Once widespread across India’s dry plains, the Great Indian Bustard is now among the rarest birds in the world. Fewer than 150 individuals are estimated to survive, mostly in Rajasthan’s Desert National Park and parts of Gujarat. Its decline is mainly due to habitat destruction, collision with power transmission lines, and widespread hunting in the past.

To save this iconic bird, the government has launched the “Project Great Indian Bustard.” Efforts include habitat restoration, community awareness, and breeding programmes in captivity. The initiative also aims to place underground power lines in key habitats to reduce fatal bird strikes. However, with such low population numbers, the fight to bring back the Bustard remains urgent and challenging.

Kashmir red stag (Hangul)

The Kashmir red stag, locally known as the Hangul, is one of India’s most endangered deer species and the only subspecies of red deer found in the country. It inhabits the dense temperate forests of Jammu and Kashmir, mainly around Dachigam National Park near Srinagar. Once numbering in thousands, its population has plummeted to just a few hundred because of habitat fragmentation, poaching, and competition with domestic livestock.

Efforts to save the Hangul include establishing conservation breeding centres, restoring migratory corridors, and minimising human interference in its core habitats. Despite challenges, the Hangul continues to symbolise the fragile beauty of Kashmir’s wildlife and the hope that careful protection can prevent its disappearance from India’s rich natural heritage.

Pygmy Hog

Considered the world’s smallest wild pig, the Pygmy Hog survives only in small patches of tall grasslands in Assam. For decades, it was thought to be extinct until rediscovered in the 1970s near Manas Wildlife Sanctuary. Its habitat is among the most threatened ecosystems due to widespread burning of grasslands and encroachment.

The “Pygmy Hog Conservation Programme” in Assam has played a crucial role in reviving its numbers. By breeding hogs in captivity and releasing them back into restored grasslands, the project has successfully reintroduced the species to multiple areas. Though still listed as Critically Endangered, the Pygmy Hog’s story shows that dedicated conservation can reverse decline.

Himalayan Brown Bear

The Himalayan Brown Bear, found in the alpine meadows of Himachal Pradesh, Jammu and Kashmir, and Uttarakhand, faces threats from habitat fragmentation and human-wildlife conflict. As local communities expand livestock grazing and tourism increases, the bear’s natural territory continues to shrink.

Conservationists are promoting community-based awareness programmes and research to reduce clashes with humans. Protected zones like Hemis National Park and Nanda Devi Biosphere Reserve are vital for its survival. Despite its critical condition, there remain hopes that preserving its high-altitude habitat can secure a future for this majestic carnivore.

Forest Owlet

Once believed to be extinct for over a century, the Forest Owlet made a dramatic comeback when rediscovered in 1997 in Maharashtra’s Satpura range. This small forest bird is now found in pockets of central India, but its population is still alarmingly low due to deforestation and illegal logging.

Conservation groups and state forest departments have stepped up efforts to protect its remaining habitat. Awareness drives, tree planting efforts, and habitat monitoring aim to stabilise its population. As India celebrates World Animal Day, the Forest Owlet stands as a rare example of hope among species fighting for survival.

Long or Short, get news the way you like. No ads. No redirections. Download Newspin and Stay Alert, The CSR Journal Mobile app, for fast, crisp, clean updates!

App Store –  https://apps.apple.com/in/app/newspin/id6746449540 

Google Play Store – https://play.google.com/store/apps/details?id=com.inventifweb.newspin&pcampaignid=web_share

The post World Animal Day: Five Critically Endangered Animals of India appeared first on The CSR Journal.

For more than 30 years globally and for more than a decade in India, Humane World for Animals—formerly called Humane Society International—has worked to tackle the root causes of animal cruelty and suffering. Today, to convey the organization’s scope and bold work to end animal cruelty, it is uniting its international entities under one new name and logo that communicates its global, all-animal focus.

“Since our founding, we’ve continued to adapt to maximize our impact for animals around the world,” says Kitty Block, president and CEO of Humane World for Animals. “This important next step in our historical journey ensures our global mission and bold work are clearly understood. As our teams around the world work more closely together, uniting under one global brand now reflects our shared vision and strategy.”

Humane World for Animals has projects in more than 50 countries around the world to tackle animal cruelty including the fur trade, the dog and cat meat trades, factory farming, commercial whaling, trophy hunting and the illegal wildlife trade, animal testing and puppy farming. In India, Humane World for Animals campaigns against factory farming and animal testing, works to protect wildlife and street animals and helps animals in cruelty situations and in the aftermath of disasters such as floods and landslides.

Alokparna Sengupta, managing director of Humane World for Animals India, says: “This is an incredibly exciting new chapter in the life of our organization. Our new name and logo clearly express our commitment to animals both globally and locally, which our ambitious work here in India will continue to advance. Whether that’s campaigning to end the cruel confinement of farmed animals and promoting plant-based proteins , advocating for increased penalties for animal cruelty with our #NoMore50 campaign, promoting and working towards the replacement of obsolete animal tests with advanced non-animal methods, or rescuing animals in dire need from cruelty situations and devastating disasters, Humane World for Animals India will continue to strive to make the world a kinder place for all creatures.”

For the official relaunch, Humane World for Animals unveiled a powerful stop motion animation video that envisions a future without animal cruelty. The video will air on TV in the U.S., U.K. and Australia, and stream on social media platforms. Set to a newly created, never-before-heard rendition of Peter Gabriel’s iconic 1977 hit “Solsbury Hill” recorded by pop superstar Sia, the digital film brings the organization’s mission to life. Viewers in India can watch the stop-motion animation video on YouTube and Sia’s version of the song is available for streaming on Spotify in India with her proceeds supporting Humane World for Animals.

As part of the integrated campaign, Humane World for Animals also launched a high-visibility billboard campaign across four cities––Hyderabad, Ahmedabad, Bangalore and Delhi––managed and executed by entertainment marketing agency FlyteVu. Strategic counsel was provided by global creative consultancy Lippincott in developing the new name, logo, and brand positioning.

“As someone who grew up feeling like she didn’t have a voice, I’ve always felt a deep connection to animals and have developed a strong passion for advocating on their behalf, since they can’t speak for themselves,” says Sia. “I’m honored to be a part of this project with Humane World for Animals, as they work to make a greater impact for the animals we love.”

The emotionally charged, narrative-driven ad, created in partnership with Emmy-winning, Oscar and Grammy-nominated global creative studio Nexus Studios and director Johnny Kelly, uses innovative stop-motion techniques with handmade puppets, cruelty-free materials and animal-friendly sets. Instead of focusing on abuse, the video highlights the bold vision that drives Humane World for Animals’ work—animals freed from suffering, experiencing love, protection and a brighter future. Each of the five animal stories featured in the ad carries profound meaning, showcasing the impact of the organization’s global efforts to end animal cruelty.

To launch the rebrand in India, Humane World for Animals will hold celebrations across its offices including a high-tea reception in Hyderabad on February 15th attended by partner organizations, philanthropists and government agencies who will be joined by guest of honour actor and noted animal welfare advocate Amala Akkineni.

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

The post Animal charity Humane Society International India to become “Humane World for Animals” appeared first on The CSR Journal.