Home CATEGORIES Business Ethics & Philanthropy Five Home Appliance (FMCD) Companies that take CSR Seriously

Five Home Appliance (FMCD) Companies that take CSR Seriously

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The modernisation of homes has played a significant role in the growth of the economies of the world. Modern appliances have made the household work easier and faster, freeing up the members of the household to indulge in more productive tasks such as creating a source of alternate income or giving back to society. The companies manufacturing such appliances play a major role in achieving this feat. These companies also contribute to the development of the society in form of their CSR initiatives. Let us look at some of these initiatives.

Godrej Appliances

Godrej Appliances is a subsidiary company under the Godrej Group. The group as a whole has been playing a very active role in the development of the community through its CSR initiatives. The focus of these initiatives is around the causes of Skill Development, Environmental Conservation, Waste Management, Healthcare, Education, among others.
In 2011, the company under its CSR strategy called `Good and Green’ had launched Godrej Disha to ensure employability for one million youth by 2020 with an objective of enhancing their earning potential. Godrej Disha is the flagship skill training program for underserved rural and urban youth.
Salon-i and Beautypreneur are the flagship programmes of the Good and Green initiative, that train and work with women in the beauty industry. Salon-i is a vocational training programme for women. It is designed entirely in house to train young women in basic skills of beauty, skin, hair care, and mehendi application. In addition, life skills and entrepreneurship development modules enable women to take up jobs or pursue self-employment depending on their unique skillsets and circumstances. Since fiscal year 2012-13, over 2,84,000 women have been trained under these programmes.
Under the umbrella of healthcare, Project EMBED was started by the Godrej Group in 2015 in Madhya Pradesh in partnership with the Ministry of Health & Family Welfare’s National Vector Borne Disease Control Programme (NVBDCP). Later the initiative was extended to Uttar Pradesh and Chhattisgarh. The company has also started an urban dengue and chikungunya project in four cities under the Integrated Vector Management project with the NVBDCP. Despite challenges, the programme covered 824 villages.
At the peak of COVID-19 in the first quarter of the year, the risk of malaria outbreak was looming large in India as the monsoon season was about to set in. While healthcare systems were grappling with COVID-19 cases, there was a dire need to keep a check on malaria outbreaks and double down on precautions.
The group’s pre-season preparedness and awareness activities started as early as April 2020 during the initial lockdown. At the same time, the company also extended support to local health departments to spread awareness on COVID-19.

Haier

Haier, the global leader in Home Appliances & Consumer Electronics, has been palying an active role in the development of society through its CSR initiatives.
The company focuses its CSR initiatives on eradicating hunger, poverty and malnutrition, promoting health care including preventive health care and sanitation, promoting education, promoting gender equality, ensuring environmental sustainability, protection of national heritage, etc.
In 2019, the company, in association with Aarohan, a non-governmental organization, opened its first Centre for Excellence at Nehru Smarak Inter College of Sakipur Village, Zeta I, Greater Noida. In a first of its kind for Haier, the pilot program will be providing supplemental education to 120 girl students from classes 9th to 12th and will continue to enrol a fresh batch of students each year to make it a sustainable effort. As part of this CSR initiative, the company plans to increase the number of students every year in a sustainable effort.

Bosch

Over the past 60 years, Bosch in India has created a space for itself in the society not just as a technology and innovation pioneer, but also as a company that ‘cares’. Its corporate social responsibility endeavours, known as ‘Bosch Social Engagement’, aim to make a difference in the communities in which Bosch operates. Bosch Social Engagement has three pillars: Bosch Limited CSR, Primavera and Bosch India Foundation.
The thrust areas for CSR initiatives of Bosch include skill development, health, hygiene and education and community development.
In India, the challenges we face in the realm of education and training are enormous; however, the shortage of people with employable skills is particularly alarming for us as a nation. To address this specific issue, Bosch has developed a short-term, job-oriented vocational training program known as BRIDGE, which focuses on school dropouts, ensuring their job readiness.
BRIDGE students receive job skills training in all the key elements needed to find gainful employment in the organised or semi-organised sector. In other words, the program prevents the youth from ending up in the unorganised sector where the opportunity to build a career is vastly limited due to lack of proper skills training. The program prepares students to find the first job in their life and includes industry demand-driven modules:
– Soft skills (for 5 weeks)
– Industry-specific and Job skills (for 2 weeks)
– Social Skills (for 1 week)
– On-the-Job Training (for 4 weeks)
Every day, students get one-hour coaching on Spoken English, Basic Computers (with hands-on experience) and Value Education.

LG

LG Electronics has been working on a number of CSR initiatives to help the community in every possible. During recent times the company stood strong in India’s fight against COVID-19 through its CSR initiatives. These initiatives include:
1. contribution of two Advance Life Support Ambulances to Kailash Hospital, Greater Noida.
2. pledge to help 10 makeshift hospitals across India. This will be done in association with local government bodies and NGOs. As a part of this association, LG will be providing financial assistance of $5.5 million.
3. Serving over 1 million meals in collaboration with the Akshay Patra Foundation with financial assistance if Rs. 2 Crores.
In addition to this, the company has launched various CSR programs over the years such as the launch of LG Social Campus in 2011, aimed at providing financial funds and spaces for the stable growth of social-economic companies, and offers customized growth support programs and human resource development education; LG Chem – a chemistry camp held for middle school students near LG workplaces to develop their science-related dreams by increasing their familiarity with chemistry and the environment, and helping them learn the value of living with the community; LG Display to support eye health, etc.
Kar Salaam is a CSR initiative dedicated to the soldiers of India, started by LG Electronics three years ago to salute their spirit of generous contribution and service towards the nation. In 2020 LG Electronics donated Rs. 1 crore to the Armed Forces Flag Day Fund which was utilised for the education of girl children of Ex-servicemen & martyrs of the Defence Forces.
In these precarious and challenging times, LG Electronics has pledged to support the chivalry and sacrifice of India’s brave soldiers for assuring us a fearless life while protecting the borders. The contribution made by LG Electronics will help the dependents of brave martyrs, veterans and their families.
To further support the cause, LG will be conducting a public awareness drive to request and urge people to come forward, show support for the cause and contribute to the Armed Forces Flag Day Fund. LG Electronics will also run radio and digital campaigns to further amplify communication across the masses for the initiative. The awareness campaign will also run at 7,000 retail stores across the country.

Whirlpool

Whirlpool of India has been actively contributing to the social and economic development of local communities neighbouring its manufacturing eco-system.
Taking the brand philosophy of Every day, Care forward, the company has successfully benefited the lives of over 40,000 locals residing in the surrounding villages by improving the water table through the “Waterrich Puducherry” initiative.
The objective of this initiative was to improve the water table by desilting the water feeder channels before the monsoon season. Whirlpool’s initiative resulted in ensuring free flow of water for 15 Kms to 6 surrounding villages and helped avoid water stagnation thus preventing mosquito breeding, resulting in a decrease of diseases like malaria, dengue etc.
The company has also collaborated with the NGO Habitat for Humanity, which works to resolve the problem of homelessness from the world. Through this collaboration, the company is supporting the NGO in building affordable homes for the homeless in India and the world.