CATEGORIES

SANITATION seems to have become the buzzword ever since Prime Minister Narendi Modi has assumed office, or perhaps even before. In his first, what could be called a thanksgiving speech at the ghats of the river Ganga after winning his Lok Sabha constituency earlier this year, Modi had empathetically emphasized on the need of...

wp communication teams are finding it a daunting task to devise effective communication strategies for initiatives, and to find impactful spaces in which to showcase them

Bollywood Filmmaker turned Author Mansoor H Khan believes that in order for wp to be more effective & holistic, Corporates need to educate themselves about 'Energy Accounting' because Energy, not Money is the true currency.

India today has a cumulative trucking fleet capacity of over 3.3 million vehicles but over 20 percent of vehicles are lying idle because there aren’t enough skilled drivers to ensure their commercial utilisation. 10 companies came together & took up a wp initiative improve the situation

Long before the spotlight turned on Banaras after Prime Minister Narendra Modi chose the temple town as his constituency, handloom weavers of Banaras found support, patronage, and deliverance from near extinction from the Taj Group of Hotels

The universally dreaded plastic waste is now acquiring some ‘good-reuse-karma’. Upcycling techniques have generated a great potential to design more sustainable CSR initiatives that can help clean up plastic waste, create useful products & generate fair trade employment opportunities

IDEALLY, a good deed shouldn’t expect anything in return. But with 2 percent of their profits being diverted to Corporate Social Responsibility initiatives under mandatory legislation, even the most generous of qualifying companies are looking to minimize the effect of the blow to their coffers. Sources in the Corporate Affairs Ministry confirm heavy lobbying is...

In a communication to the Finance Minister, the international roads advocacy group has demanded 100 percent tax exemption for corporate houses, NGOs, industry, individuals in its road safety programmes

FOR 32 children from Mumbai, who live in underprivileged conditions and find it tough to even fulfill their basic needs on most occasions, it was a moment of exhilaration when celebrity lensman Atul Kasbekar reached out to them to conduct a masterclass on photography. Kasbekar was participating in an event called Mumbai Meri Jaan,...

From working at coffee shops to applying paint, how ICICI Foundation is making vocational development the cornerstone of its wp activities

They still call him Raj the Cycle Chalao guy in some parts. But today, Raj Jaganam has covered 200 km of villages, to find and fund the best of early-stage social entrepreneurs till they find their footing

Hospitals in the US are shifting to fresh, organic food to improve the health of their patients. Corporate houses in India could similarly harness the vast tradition of Ayurveda, adopting and strategically implementing the concept of ‘Food as Medicine’ as a business or wp activity.