IndusInd Bank had earlier launched its non-banking sports vertical, ‘IndusInd For Sports’, to make sports an integral, intrinsic and strategic element for both internal and external stakeholders. It aimed to entail year-long engagement activities for customers, employees and the community through its programmes. The bank has announced the launch of the ‘World Champions Programme – Cricket for the Blind.’ This is being undertaken in partnership with Cricket Association for the Blind in India (CABI) – Sports Initiative of Samarthanam Trust for the Disabled to aid the Indian Blind Cricket Team in their quest for sporting glory.
IndusInd Bank Head, Commercial Banking and in-charge of Sports vertical, Sanjeev Anand said, “Cricket transcends age, culture, geography, language, economic status and even disability. The passion for the sport extends to the visually impaired who are equally committed to the game and have overcome great odds to be a part of this championship. The team of passionate and dedicated cricketers symbolise the triumph of the human spirit.”
Under the Programme – Cricket for the Blind, the bank will be supporting the Indian Blind Cricket Team, consisting of 26 players that will represent India at domestic and international tournaments. Further a year-long cricketing event will be organised in association with CABI. This will include the T20 World Cup for the blind and partially-sighted to be held from January 29, 2017 in India.
IndusInd Bank COO, Paul Abraham said, “The objective of the programme is to groom the talent and support cricket among the visually challenged. We will help the players surpass their capabilities and cross new boundaries by providing them with necessary infrastructure. We hope this will encourage them and other budding cricket enthusiasts to overcome their disability and play for the country.”
As part of the programme, IndusInd Bank will provide all support and infrastructure required, to participate and perform at the highest level, to the players. The team will undergo rigorous training workshops and camps. Logistical support will be provided to the players, as they travel across the country, to share their success stories and encourage other visually-impaired youngsters to take up the sport.
CABI President Mahantesh G K noted, ” We are glad for the association and we believe that it would further our efforts for providing the cricket players with improved facilities. It will help us increase our reach and absorb more cricket enthusiasts fostering their career in cricket.”
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The CSR Journal Team