Denims are the fastest growing fashion trend over the years. It has been accepted by every generation as comfortable and modest clothing that is also stylish to carry. It has been a topic of some protests against the Indian conservative society who disapproved of females wearing jeans. And since then, women wearing jeans has been one of the most talked about topics among Indian feminists.
Indian Denim market was estimated to be Rs 20,205 crore in 2016. It is now projected to grow at a Compound Annual Growth Rate of 14.5 per cent, and reach up to Rs 39, 651 crore by the year 2021. In 2015, India’s denim production was estimated to be 1.2 billion meters.
Denim is made out of cotton. Approximately 1.5lb of cotton is required to make one pair of denim jeans. 1500 gallons of water are needed to grow 1.5lb of cotton. With an always increasing demand of cotton in the industry, many chemicals, fertilizers and pesticides are utilized to manipulate the speed of its growth. The entire process leaves the environment with tones of damage.
The Denim companies use various chemicals, dyes, bleaches and detergents to make a pair of jeans. The waste generated because of this is normally discarded in the water bodies, ruining them in turn. There have been many rivers that have stained to blue in color because of the denim pollution.
According to a report by WaterAid, about 63.4 million Indians do not have access to clean drinking water. On the other hand, our textile industry causes so much water pollution.
There are several things that we as individuals can do to contribute in reducing this pollution.
- Reuse and recycle your denims. Do not throw them away.
- Do not wash the denims very often. If it starts to stink, place it in a refrigerator instead of washing. The cold in the refrigerator will kill the odor causing bacteria from the jeans.
- Look for denims made out of organic cotton to do your bit for the environment.
Just like food, it is time we keep track of where our clothes are coming from and how are they being made. It is our responsibility as citizens of Earth to make sure that we understand the repercussions of our actions and choices towards the atmosphere, and make up for them.
Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.
The CSR Journal Team