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India As A Football Nation

There is something about the World Cup, doesn’t matter what sport or who is playing. It is a special feeling to feel involved in anything where at the end you hear someone became World Champion. But the winners aside, the World Cup can be a make and yes break – just ask the Brazilian...

Beyond Cricket: How Indian Sports Is More Than Just India’s Favorite Pastime

During any Olympics, an athlete burrowing deep into the collective conscious is hardly news. But on 14th August 2016, something special was unravelling. The nation was gripped by the performance of an athlete and her story was something else altogether. To begin with, she wasn’t anywhere close to what you would call a household...

The Evolution: Indian Sports at a Global Arena

The term paradigm shift is an interesting one. If you considered a dictionary meaning then it will reveal a paradigm shift as a shift in direction of any business or strategy of a nation from the past for the betterment of future, or something along those lines. If we keep the year 2000 as a starting point, what is that moment when you felt Indian sport made that shift?

‘Mission Eleven Million’ And Its Role To Change The Football Landscape Of India

India had arrived finally at the international football scene and would be rubbing shoulders with the big players of the world.

The Story Behind India’s Sporting History

There is a prominent narrative that we hear when we mention sport and India and it is that we as a country seem to lack a “sporting culture”. While we are all aware of the country’s rich cultural heritage, diversity and unique traditions, what is arcane to the masses is that sport has also...

Lack of Infrastructure and Governance is Holding-Back Sports Tourism in India

The tourism sector stands at Rs. 14.02 lakh crore industry in India, as of 2016; comprising of about 9.6% of India’s GDP. India, which ranks 24th in International Tourist Arrivals, has seen a major lift of 16 places in the latest UN World Tourism Organisation (UNWTO) rankings. While, as the growing belief suggests, sports...

Corporate India Needs to Keep a Close Eye on U-17 FIFA World Cup 2017

This year, in March, the Indian Prime Minister Narendra Modi spoke about the deplorable condition of Indian football in his Mann-ki-Baat radio show. “Today our ranking in FIFA is low (163), I feel reluctant to even mention it.” It is May and India is nearing the start of FIFA Under-17 World Cup 2017, an...

Aspirational Brands Pick Inspirational Sport

“Sport has the power to change the world, it has the power to inspire, it has the power to unite people in a way that little else does.” — Nelson Mandela. To understand why sport is becoming the first pick for leading brands, we must understand how brand communication has evolved to suit contemporary society....

‘Sports, Gender Equality & Animal Welfare Among The Losers In CSR Funds’

Corporate social responsibility (CSR) contribution to sports, environment, animal welfare, gender equality and slum area development dropped drastically in 2015-16. Clean Ganga Fund and PM National Relief Fund were also among others to receive less CSR funding. While overall CSR expenditure rose by around 11% in 2015-16 as compared to 2014-15, many important areas received...

Raising Funds Through The Strength And Power Of A Sport

The 14th edition of Asia’s distance running event, the Standard Chartered Mumbai Marathon (SCMM) once again captivated the country with its belief, courage, and passion. Since inception, the marathon has been empowering lives by encouraging citizens to take a step in support of the less fortunate. Money for charity in aid  was raised for multiple...

Not Without My Medal

In the last few years, the subject of women empowerment has enticed the interest of people all over the world and especially in India. This in turn stands as witness to the deplorable conditions of women all over the world but more so in India and other developing countries. There have been wide inequalities between...

One In Every Three School Children Fail BMI Test: Study

Every third child in India has an unhealthy BMI and only those schools that have more than three sessions of physical education have fitter children, a study has revealed. The nationwide seventh Annual School Health and Fitness Study 2016 has revealed that the fitness and BMI levels of school children in India - regardless of...
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