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Burger King MI

CSR: Promoting Leadership Potential Among Young Girls

This Cricket Season Burger King partnered with the current reigning champions of IPL, Mumbai Indians for its summer brand campaign ‘Great Burgers at Amazing Prices’. In an endeavour to further strengthen the ongoing partnership and take it forward to a noble cause, Burger King took a step towards fulfilling its “Sixes for Kings” programme....

CSR: Garbage Generation At Sport Stadiums During Matches

When a cricket team is playing against a rival, the only priority for the entire country is the team’s victory. The spectators in the stadium are too nervous to pay attention to anything else. How does it matter where you throw the plastic water bottle or the biscuit packet, as long as the batsmen...
Basketball in India

CSR: 3×3 Pro Basketball League Comes To India

Sports is an important component in socio-economic development of any country. It not only promotes productivity and fitness in the community but also helps in generating good leaders, reduces medical expenses, imbibes discipline and enhances social cohesion. Community participation in sport also represents the character and culture of a country. India does not have much...

CSR: Integrate Sports In Your Daily Routine

With the Indian badminton contingent making us all proud at the recently concluded Common Wealth Games 2018, the action continues on the court. The International School Sport Federation’s World Schools Championship badminton tournament held in Pune witnessed some close encounters and skillful shuttle play. The action on these courts was no less compared to...
Cyclothon to fight income inequality

CSR: Reducing The Income Gap

India is the sixth richest country in the world according to a report by New World Wealth, a global wealth intelligence and market research company. However, India houses largest number of people living under poverty line. Income inequality in India has risen substantially since the 1980s. According to a report by the World Inequality Lab,...
Women's hockey India

CSR: Promoting The National Sport, Hockey

Hockey is a national sport of India. However, Cricket is the only sport that gets serious light in the country. Indian cricketers make somewhere around 2 crore rupees per annum. This is in the games. With the lime light they receive, they easily make way more than that in endorsements. However, the hockey players...

CSR: Girl Power All The Way In Sports

The arena of sports is an ever growing and changing one in our country. It needs support for all age groups. More importantly, the juniors as well as established girl athletes. To encourage girl athletes from various parts of the country and in different individual sports disciplines, so as to enable them to compete on...

An Ode To India’s Mr. Consistent Genius!

When it comes to sport in India, the word consistency has applied to but a few. Sporting talent has seen but not always conquered, other times it was the potential not living up to expectation. India has held its breath, waiting patiently for those few who can take our collective breath away. But in...
World's highest ice hockey rink in India

World’s Highest Ice Rink Inaugurated In India

The 2018 winter Olympics held in South Korea came and went with just two participants from India. India, a country with a population of 1.3 billion, did not have enough athletes to participate in various games in the Olympics. Several parts of India have winter all year long. There is a natural place available with...

Road Running Culture Reinforces Awareness Of Social Causes

Running, and especially marathon running, is one of the fastest growing sports in the world. Companies too are willing to sponsor and participate in them. The participants are a mixed bag. These are people who around work, school, fun, social media, and all the other hobbies that they’re interested in, have adopted running. To imbibe the...

Indian Ultimate Frisbee Team To Participate In The World U-24 Championships

Move over cricket and hockey. India is now participating in the World Under 24 Ultimate Frisbee Championships to be held in Perth, Australia from 7th to 13th January, 2018. 41 countries will be participating in this prestigious event. The Team India U24 Mixed squad, supported by BookASmile, the charity initiative of  BookMyShow, comprises of 23...

How Life Can Unexpectedly Turn Around In An Instance

Former captain and youngest member of the Tamil Nadu State Women’s Cricket Team. Preethi Srinivasan was listed among top 16 famous Indians with disability in 2014 and recently won awards from Femina and Rotary. Preethi started representing the state at just 8 years of age and captained the Tamil Nadu state cricket team to win...
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