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Road Running Culture Reinforces Awareness Of Social Causes

Running, and especially marathon running, is one of the fastest growing sports in the world. Companies too are willing to sponsor and participate in them. The participants are a mixed bag. These are people who around work, school, fun, social media, and all the other hobbies that they’re interested in, have adopted running. To imbibe the...

Indian Ultimate Frisbee Team To Participate In The World U-24 Championships

Move over cricket and hockey. India is now participating in the World Under 24 Ultimate Frisbee Championships to be held in Perth, Australia from 7th to 13th January, 2018. 41 countries will be participating in this prestigious event. The Team India U24 Mixed squad, supported by BookASmile, the charity initiative of  BookMyShow, comprises of 23...

How Life Can Unexpectedly Turn Around In An Instance

Former captain and youngest member of the Tamil Nadu State Women’s Cricket Team. Preethi Srinivasan was listed among top 16 famous Indians with disability in 2014 and recently won awards from Femina and Rotary. Preethi started representing the state at just 8 years of age and captained the Tamil Nadu state cricket team to win...

End Discrimination On Grounds Of Disability And Applaud Them

Bharat Kumar was born  only with a right hand by birth. A Para-swimming champion, he has made the country proud by winning 50 medals. At the young age of 8 years, he was sent to Ghaziabad, to his paternal aunt because of poor financial conditions. His old parents are daily-wage labourers, who dig soil. Bharat...

India As A Football Nation

There is something about the World Cup, doesn’t matter what sport or who is playing. It is a special feeling to feel involved in anything where at the end you hear someone became World Champion. But the winners aside, the World Cup can be a make and yes break – just ask the Brazilian...

Beyond Cricket: How Indian Sports Is More Than Just India’s Favorite Pastime

During any Olympics, an athlete burrowing deep into the collective conscious is hardly news. But on 14th August 2016, something special was unravelling. The nation was gripped by the performance of an athlete and her story was something else altogether. To begin with, she wasn’t anywhere close to what you would call a household...

The Evolution: Indian Sports at a Global Arena

The term paradigm shift is an interesting one. If you considered a dictionary meaning then it will reveal a paradigm shift as a shift in direction of any business or strategy of a nation from the past for the betterment of future, or something along those lines. If we keep the year 2000 as a starting point, what is that moment when you felt Indian sport made that shift?

‘Mission Eleven Million’ And Its Role To Change The Football Landscape Of India

India had arrived finally at the international football scene and would be rubbing shoulders with the big players of the world.

The Story Behind India’s Sporting History

There is a prominent narrative that we hear when we mention sport and India and it is that we as a country seem to lack a “sporting culture”. While we are all aware of the country’s rich cultural heritage, diversity and unique traditions, what is arcane to the masses is that sport has also...

Lack of Infrastructure and Governance is Holding-Back Sports Tourism in India

The tourism sector stands at Rs. 14.02 lakh crore industry in India, as of 2016; comprising of about 9.6% of India’s GDP. India, which ranks 24th in International Tourist Arrivals, has seen a major lift of 16 places in the latest UN World Tourism Organisation (UNWTO) rankings. While, as the growing belief suggests, sports...

Corporate India Needs to Keep a Close Eye on U-17 FIFA World Cup 2017

This year, in March, the Indian Prime Minister Narendra Modi spoke about the deplorable condition of Indian football in his Mann-ki-Baat radio show. “Today our ranking in FIFA is low (163), I feel reluctant to even mention it.” It is May and India is nearing the start of FIFA Under-17 World Cup 2017, an...

Aspirational Brands Pick Inspirational Sport

“Sport has the power to change the world, it has the power to inspire, it has the power to unite people in a way that little else does.” — Nelson Mandela. To understand why sport is becoming the first pick for leading brands, we must understand how brand communication has evolved to suit contemporary society....
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