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Sanjeev Anand, IndusInd Bank

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‘Mission Eleven Million’ And Its Role To Change The Football Landscape Of India

India had arrived finally at the international football scene and would be rubbing shoulders with the big players of the world.

The Story Behind India’s Sporting History

There is a prominent narrative that we hear when we mention sport and India and it is that we as a country seem to lack a “sporting culture”. While we are all aware of the country’s rich cultural heritage, diversity and unique traditions, what is arcane to the masses is that sport has also...

Aspirational Brands Pick Inspirational Sport

“Sport has the power to change the world, it has the power to inspire, it has the power to unite people in a way that little else does.” — Nelson Mandela. To understand why sport is becoming the first pick for leading brands, we must understand how brand communication has evolved to suit contemporary society....

Sports: A Catalyst In Strategic Community Growth

The last few months have made the internet a slightly more visually appealing place than it has been for quite some time now, especially when it comes to inspirational’, ‘motivational’ or just human interest story telling. The digital audio-visuals are compelling with real stories of grit, determination and focus, which all lead to one road...

Realising India’s Dream of a Great Sporting Nation

When I started playing squash in 1986, I hardly had an idea about what an attractive, mobilizing and inspiring force “Sport” could be. Sport has the power to rescue us from the daily grind of life. A heroic act, a sporting gesture, an impromptu quote, talking tough, looking mean, a brave decision and an...
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