Home Authors Posts by Sanjeev Anand, Country Head, IndusInd Bank

Sanjeev Anand, Country Head, IndusInd Bank

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Aspirational Brands Pick Inspirational Sport

“Sport has the power to change the world, it has the power to inspire, it has the power to unite people in a way that little else does.” — Nelson Mandela. To understand why sport is becoming the first pick for leading brands, we must understand how brand communication has evolved to suit contemporary society....

Sports: A Catalyst In Strategic Community Growth

The last few months have made the internet a slightly more visually appealing place than it has been for quite some time now, especially when it comes to inspirational’, ‘motivational’ or just human interest story telling. The digital audio-visuals are compelling with real stories of grit, determination and focus, which all lead to one road...

Realising India’s Dream of a Great Sporting Nation

When I started playing squash in 1986, I hardly had an idea about what an attractive, mobilizing and inspiring force “Sport” could be. Sport has the power to rescue us from the daily grind of life. A heroic act, a sporting gesture, an impromptu quote, talking tough, looking mean, a brave decision and an...
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