Maruti Suzuki Collaborates With Ola To Train 40,000 Individuals Under Driving Training Initiative


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December 13, 2016 The CSR Journal

Maruti Suzuki Collaborates With Ola To Train 40,000 Individuals Under Driving Training Initiative


Maruti Suzuki India Limited signed a Memorandum of Understanding (MoU) with Ola, to train aspiring drivers-partners. Under the ‘Maruti Ola Training Program’, the company targets to benefit 40,000 individuals/ Ola partner-drivers in safe driving, over a period of three years.

The pilot phase of the initiative will be rolled out in Bangalore, Hyderabad, Chennai and in NCR. The driving training programme will be gradually rolled out in Mumbai, Ahmedabad and Pune.

According to the MoU, Maruti Suzuki would help the individuals/Ola partner-drivers obtain commercial license and also assist in availing vehicle financing to purchase their own car, after the completion of their course. Ola will also provide qualified leads of potential driver-partners to Maruti Suzuki for facilitating them with commercial driving training.

All the aspiring drivers will undergo a 30-day driving training which includes pre-assessment and post-assessment tests to gauge the driving skills of these individuals. Ola, as a technology platform will help create opportunities for these trained drivers by giving them access to infrastructure, financing and continuous revenue. Over the last five years, Ola has been successful in on-boarding over five lakh skilled driver-partners onto its platform.

“Studies show that ‘driver’s fault’ is the biggest reason of road accidents. We have evolved a comprehensive training program comprising simulators, theory and practical sessions, imparted through 370 Maruti Driving Schools and six Institutes of Driving and Traffic Research across India. The curriculum, besides driving skills, offers soft skills like grooming, manners, etiquette that develops a positive attitude among the drivers,” said RS Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki.

Classroom sessions will familiarise the trainee with basic requirements such as vehicle controls & mechanisms, road signage, rules and markings, driving in difficult conditions, maintenance & fuel efficiency tips and traffic laws. Besides these dedicated sessions on soft skills like being a good road user, interactive case studies on the effect of bad driving habits, the importance of positive attitude, grooming tips, etiquettes and good manners are imparted to instil safe driving habits and become a responsible driver.

The practical training sessions cover intensive training on safe and efficient driving, pre-checks before starting to drive, risk perception, defensive driving techniques, driving in difficult conditions, rules of the road and emergency handling.

Ola works closely with multiple state governments to create a skilled workforce that has access to capital, insurance and vehicle at discounted prices. Ola aims to add 50 Lakh driver-partners on its platform by 2022 by mobilizing, training and engaging with aspirants through such partnerships.

Pranay Jivrajka, Chief Operating Officer, Ola said, “Mobility in India is a huge need and the industry has the potential to empower aspiring individuals from all walks of life to become micro-entrepreneurs. This partnership falls in line with Ola’s goal of skilling five million drivers in the next five years and continue to build a conducive ecosystem for them to grow as entrepreneurs.”

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The CSR Journal Team 

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Founded in 2014, The CSR Journal is a digital news platform. The portal monitors, and covers news and developments in the Corporate Social Responsibility (CSR) domain through a timely news reporting method. Our focus has been towards delivering readers with a one-stop credible platform for everything in and around CSR.

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